kostja94/marketing-skills▌

Guides analysis of Google Search Console (GSC) data: performance metrics, indexing, sitemaps, Core Web Vitals, and rich results. Covers best practices for monthly monitoring and actionable insights.

Guides YouTube video and channel optimization for search and discovery. Google now prioritizes YouTube video results in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. Title, description, and thumbnail form an interconnected system; channels using systematic keyword strategies see 156% longer view durations, 89% better CTR, and 312% higher search discovery. Use this skill when optimizing videos for YouTube search, Google search, and AI citation. For website-embe

Guides conversion rate optimization (CRO): increasing the percentage of visitors who complete desired actions. Higher conversion rates mean increased revenue, reduced CAC, and better ROI. Use this skill when optimizing funnels, running experiments, or reducing friction on high-traffic pages.

Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.

Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.

Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.

Guides keyword research for SEO: finding target keywords, assessing difficulty, understanding search intent, and building topical maps. ~95% of keywords get fewer than 10 searches/month; low-volume, high-intent terms often yield faster rankings and conversion.

Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs).

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

Guides carousel (slider) layout design for sequential content display. Carousels show one or few items at a time; users swipe or click to advance. Best when space is limited and multiple items need rotation—testimonials, quotes, logos, gallery highlights.

Guides Terms of Service page content, structure, and compliance.

Guides parasite SEO (also "barnacle SEO")—publishing optimized content on high-authority third-party platforms (Medium, Reddit, LinkedIn, Grokipedia, etc.) to leverage their domain strength for rankings and backlinks, bypassing the need to build your own site's authority from scratch.

Guides website structure planning: which pages to build, page priority, and how structure supports UX, SEO, and growth. Structure is the organization and connection of pages; it affects user navigation, Google's understanding of content importance, crawlability, and sitelinks in SERPs. See serp-features for sitelinks and SERP optimization.

Guides X post copy creation and optimization. Use for generating publish-ready posts, threads, and content that performs on X. Suitable for copy agents, design agents (image specs), and video agents (video post specs).

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.

Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.

Guides favicon and app icon implementation for brand consistency across browser tabs, bookmarks, mobile home screens, and Google Search results. Favicons help users identify sites; missing or incorrect icons hurt trust.

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

Guides TikTok caption and video script creation. Use for generating publish-ready captions and video specs. Suitable for copy agents, video agents (format, length), and design agents (thumbnail).

Guides product-market fit (PMF) validation and measurement. PMF occurs when a product precisely meets market needs, creating widespread demand. ~99% of startups fail primarily due to PMF issues (vitamin problems, premature scaling). Use this skill when validating before scaling, measuring PMF, or diagnosing traction problems.

Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.

Guides legal page content, structure, and SEO handling.

Guides logo placement and implementation for brand recall and navigation. Logo placement affects user orientation and conversion.

Guides Privacy Policy page content, structure, and compliance.

Guides 404 error page design for UX, conversion recovery, and brand consistency.

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).

Guides open source as a commercialization path: build community and trust first, monetize later. Many products use open source for early growth (Cursor from VSCode, Llama, Qwen, Dify) and later commercialize via managed services or open core. For GitHub (SEO, GEO, README, Awesome lists), see github. For directory submission (DevHunt, Awesome lists), see directory-submission.

Guides refund and return policy page content for e-commerce and digital products.

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

Guides affiliate program page content and structure for conversion and quality affiliate signups.

Guides IndexNow protocol integration for faster search engine indexing (primarily Bing).

Guides Reddit post and comment creation. Use for generating publish-ready posts that follow subreddit norms. Suitable for copy agents. Design agents can use for image post context.

Guides implementation of Open Graph meta tags for social media previews (Facebook, LinkedIn, Slack, Discord, etc.). Pages with proper OG tags get 2–3× more clicks than bare URL links.

Guides masonry layout design for content with varying heights. Masonry stacks items in columns without distinct rows; items fill gaps like a brick wall. Best for image galleries, portfolios, and discovery-focused platforms.

Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.

Guides translation workflow, terminology, style, and quality for multilingual content. Covers when to use human vs machine translation, glossary and style guide creation, and SEO considerations. For i18n implementation, hreflang, and URL structure, see localization-strategy.

Guides domain structure decisions for multiple products or brands: subfolder (subdirectory), subdomain, or independent domain. Covers brand architecture (Branded House vs House of Brands) and Hub-Spoke principles when multiple domains coexist. See domain-selection for initial domain choice (Brand/PMD/EMD, TLD); website-structure for single-domain page planning; rebranding-strategy for domain change and migration; multi-domain-brand-seo for brand search optimization.

Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.

When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

Guides template page design for two distinct use cases: (1) Programmatic SEO — template + data = scale; (2) User-facing templates — users browse, select, and use templates to generate their own content (CMS, images, websites, vibe coding). See programmatic-seo for the scale framework. This skill covers template aggregation pages (gallery, hub) and template detail pages (individual template with "use" flow).

Guides cookie policy page content for GDPR and transparency. Often separate from Privacy Policy.

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.

Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high-volume keywords.

Guides shipping and delivery information page content for e-commerce.

Guides forum promotion, community invitation, and vertical community marketing. Community-led growth (CLG) costs ~90% less than paid acquisition with ~3.2x higher customer LTV. Indie Hackers delivers ~23% conversion vs Product Hunt ~3%; HN and Reddit require sustained engagement. For cold start planning (first users, launch channels), see cold-start-strategy. For indie hacker strategy (first 100 users, Build in Public content framework, Indie Hackers tactics), see indie-hacker-strategy.

Guides cold start strategy for AI/SaaS products: getting first users and traction when you have zero. The cold start problem is overcoming the chicken-and-egg barrier; most startups fail due to poor distribution, not product quality. For indie hacker context (first 100 users, Build in Public, Pieter Levels tactics), see indie-hacker-strategy.

Guides indexing troubleshooting and fix actions. For how to find and diagnose issues in GSC, see google-search-console.

Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.

Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For channel strategy (discount structure, verification, placement), see education-program.

Guides campaign landing page structure, conversion flow, and optimization. Primary use: Paid ads (PPC/SEM) — landing pages are typically built to receive paid traffic; ad-to-page alignment is critical for conversion. See paid-ads-strategy for when to use paid ads and ad-to-page alignment principles. Also applies to affiliate signup, product launch, lead capture, webinar registration, and other single-goal conversion pages. Scale: When building many landing pages (city-specific, product-specific,

Guides GEO/AEO strategy for AI search visibility. GEO optimizes content for ChatGPT, Claude, Perplexity, and AI search summaries (Google AI Overviews, Bing Copilot, Yandex Search with AI)—getting cited in AI-generated answers rather than ranking in traditional SERPs. See serp-features for AI search as SERP features; featured-snippet for snippet optimization that overlaps with AI Overviews.

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

Guides rendering strategy selection and optimization for search engine and AI crawler visibility. Golden rule: Page data and metadata must be available on page load without JavaScript execution for optimal SEO.

Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.

Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements brand-protection (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection.

Guides mobile-first indexing optimization and mobile usability. Google uses the mobile version of pages for indexing and ranking; mobile-friendliness is a ranking factor.

Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.

Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.

Guides signup and login page structure, domain choice, modal vs dedicated page, discount integration, and SEO. Signup is the conversion endpoint from landing pages and pricing; when discounts apply at registration (e.g., student discount), signup is the P0 placement. Distinct from landing-page-generator (acquisition); newsletter-signup-generator (email capture only).

Guides tab and accordion implementation for organizing content without excessive vertical space. Two layout patterns: vertical accordion (FAQ-style, stacked) and horizontal tabs (how-to style, side-by-side). Both improve UX by reducing scroll; SEO impact depends on implementation and content placement.

Guides grid layout design for equal-hierarchy, multi-column content display. Grids display multiple items with equal emphasis; space-efficient and scannable. Used for products, templates, tools, features, blog indexes, and galleries.

Guides card layout design for scannable, responsive content display. Cards are self-contained containers that group related content; used in grids for blog posts, products, templates, tools, features, galleries, and integrations.

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from media-kit-page-generator (assets for journalists). For conceptual overview and comparison table, see reference.md.

Guides initial domain choice for a single site: Brand vs Partial Match vs Exact Match domains, TLD selection (.ai, .com, .io), length, readability, history check, and defensive registration. A good domain affects SEO, brand perception, and UX. See domain-architecture when planning for multiple products; rebranding-strategy when changing domain.

Guides selecting and organizing information sources for marketing research: content ideation, competitor monitoring, and industry tracking. Use this skill when planning where to gather signals for content, competitive intelligence, or market trends.

Guides image optimization for Google Search (text results, Image Pack, Google Images, Discover), Core Web Vitals (LCP), and accessibility. Consolidates image-related best practices from components (hero, trust-badges) and pages (landing-page). References: Google Image SEO, Semrush Image SEO.

Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.

Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.

Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

Guides migration pages that help users switch from a competitor to your product. Reduces friction for switchers; often linked from alternatives pages. Common for SaaS, tools, and productivity apps.

Guides free tools pages that drive traffic and lead generation for the main product. Tools are free, standalone utilities — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub).

Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with documented GTM see ~10% higher success rates and 3× revenue growth; ~72% of B2B miss GTM targets in year 1, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch.

Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See domain-selection for initial domain choice; domain-architecture for domain structure decisions; multi-domain-brand-seo when multiple domains coexist.

Guides disclosure pages for affiliate links, sponsored content, and paid partnerships. Required for FTC compliance (US) and similar regulations. Builds trust and reduces legal risk.

Guides TOC implementation for long-form articles, guides, and whitepapers. TOCs improve UX and SEO by enabling quick navigation and reducing bounce rates.

Guides integrations, plugins, and extensions pages. Shows how the product connects with Canva, Slack, Zapier, and other platforms. Common for SaaS, tools, and developer products.

Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.

Guides optimization for Featured Snippets (Position Zero)—direct answers displayed above organic results. Featured snippets appear on ~19% of queries; by 2025, AI Overviews replaced many, but snippet optimization still supports AI citation and PAA. See serp-features for full SERP context.

Guides documentation site structure, navigation, and content organization. Typically hosted on docs.* or help.* subdomain. Includes Getting Started, guides, tutorials, API Reference (endpoint docs), and troubleshooting. Distinct from API introduction page (api-page-generator).

Guides resources page and content hub structure for discovery and SEO.

Guides solutions pages focused on business outcomes. Industry-first is the B2B norm (Salesforce, HubSpot). Answer "what outcome do I get for my industry/team/size?" rather than "what does it do?" Distinct from features (capabilities) and use cases (scenarios); solutions emphasize measurable value by segment.

Guides status page design for communicating service health, uptime, and incidents. Typically at status.* subdomain. Reduces support during outages, builds trust.

Guides feedback and roadmap pages that collect user input and communicate product direction. Often integrates with Canny, FeatureBase, UserVoice, or similar. Supports product-led growth and community engagement.

Guides changelog and release notes pages. Typically at changelog.* subdomain or /changelog. Builds trust, reduces support, increases feature adoption.

Guides navigation menu design for SEO, UX, and accessibility. Navigation helps users find content and signals site structure to search engines.

Guides customer retention and churn prevention. Acquiring new customers costs 5–25× more than retaining; 5% retention improvement can increase profitability 25–95%. Use this skill when reducing churn, building retention programs, or identifying at-risk customers.

Guides alternatives and comparison content that target "X alternatives" and "X vs Y" search intent. Purpose: Intercept competitor brand traffic—organic (SEO) and paid (brand keyword ads). High-intent, bottom-of-funnel; users searching alternatives are ready to switch. Content format: Standalone page (/alternatives, /alternatives-to-notion) or blog article (/blog/notion-alternatives). Same structure; blog builds topical authority.

Guides glossary page structure, content, and internal linking for SEO.

Guides heading (H1-H6) optimization for SEO and content structure.

Guides URL structure optimization for SEO: readability, hierarchy, and best practices.

Guides programmatic SEO—creating large numbers of SEO-optimized pages automatically using templates and structured data, rather than writing each page manually. Classic “mail merge” pSEO (one rigid template + swapped variables) often produced low differentiation and thin-feeling URLs. With AI used responsibly on top of the same data spine, you can scale per-URL customization—intent-aligned copy, section depth, FAQs, tone, localization—while still following evidence blocks, data tiers, and QA (se

Guides showcase and gallery pages that display user-generated work, creator content, or "made with [product]" examples. Builds community, social proof, and inspiration. Common for design tools, no-code, and creator-focused products.

Guides careers page content, structure, and employer branding for recruitment.

Guides download page structure and optimization for desktop and mobile app downloads. Purpose: convert visitors into installers by clearly presenting value, platform options, and trust signals.

Guides sidebar design for content sites (blogs, docs). ~80% of users focus on the left; sidebars influence flow but can hurt conversion if overused. Posts without sidebars show 3.1x higher conversion; bottom-right sticky CTAs outperform sidebars (5.62% vs 0.58% CTR).

Guides customer story and case study page content, structure, and conversion.

Guides Medium publishing for parasite SEO and content distribution. Medium's domain authority helps content rank faster than on new sites; articles can reach page 1 within days. Use this skill when planning Medium content or republishing from your site.

Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.

Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.

Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups.

Guides implementation of share buttons that let users share the current page (article, post, product) to social platforms. Distinct from social profile links (footer links to your brand's X, LinkedIn, etc.) — share buttons share this content.

Guides adding recommendations, links, or content to Grokipedia. Grokipedia is a high-authority platform for parasite SEO and GEO (AI citation visibility). See parasite-seo for parasite SEO strategy. Grokipedia is xAI's AI-generated encyclopedia; ChatGPT, Perplexity, and other AI tools cite it.

Guides trust badge design and placement for conversion. Trust badges borrow authority from third-party organizations to signal legitimacy and reduce purchase anxiety.

Guides breadcrumb implementation for SEO, UX, and GEO. Breadcrumbs show users their location in the site hierarchy and help search engines understand content taxonomy. Well-implemented breadcrumbs can increase CTR by 20–30%, reduce bounce rates by up to 30%, and strengthen internal linking.

Guides newsletter signup form design for list growth. Email subscribers spend 138% more than non-subscribers; top popups convert at 23%+.

Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus).

Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%-5% conversion vs 1%-2% for ads; CAC 50%-70% lower; referred users LTV 30%-50% higher, retention 20%-30% higher. Referral is necessity in overseas markets, not alternative.

Guides implementation of Twitter Card meta tags for X (Twitter) link previews. Twitter falls back to Open Graph if Twitter-specific tags are missing; add both for best results.

Guides discount and promotional pricing strategy for SaaS, e-commerce, and tools. Covers discount structures, lifetime deals (LTD), redeem codes, Black Friday / Cyber Monday, and campaign design. Aligns with pricing-strategy (base price structure); discounts apply on top of base pricing.

Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable). Distinct from press-coverage-page-generator: Media kit = assets for journalists; press coverage = aggregation of third-party mentions for visitor trust.

Guides creation of SEO-friendly URL slugs for blog posts, articles, and content pages. Research on 11.8M Google results shows shorter URLs tend to rank higher; position #1 URLs average 50–60 characters.

Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency.

Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well.

Guides use case pages that bridge product features and real-world customer problems. Scenario-first is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

Guides features page content, structure, and conversion optimization.

Guides submitting products, tools, or apps to directories and launch platforms.

Guides optimization of meta tags beyond title, description, Open Graph, and Twitter Cards. Covers hreflang, robots, viewport, charset, and metadata completeness.

Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).

Guides contact page design and form optimization for conversions.

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

Guides localization strategy for AI/SaaS products expanding into global markets. Covers i18n implementation, translation, pricing, and marketing adaptation--not just text translation.

Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.

Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).

Guides structure, SEO, and UX for individual article pages — layout, metadata, schema, technical. For article body content (intro, body, conclusion, writing), see article-content. Distinct from blog-page-generator, which covers the blog index/listing page.

Guides paid ads strategy: when to use paid acquisition, channel selection, budget allocation, ad-to-landing-page alignment, and cross-platform best practices. Paid ads (Google Ads, Meta, LinkedIn, Reddit, TikTok, etc.) deliver immediate reach and targeting; use when PMF is validated and budget allows.

Guides crawlability improvements: robots, X-Robots-Tag, site structure, and internal linking.

Guides FAQ page content, structure, and optimization for SEO, conversion, and rich results (PAA, Featured Snippet, GEO, PASF). FAQ content from real user questions and rich-result targeting.

Guides sitemap creation, auditing, and optimization for search engine discovery.

Guides marketing and growth strategy for indie hackers (bootstrapped founders, solo developers)—autonomous, small-team or solo, no external funding. Covers mindset, first users, Build in Public, growth channels, and when to use which skills. For cold start execution (launch timeline, Product Hunt, directory submission), see cold-start-strategy. For forum tactics (Indie Hackers, HN, Reddit post structure), see community-forum. Full guide (cases, resources) → Alignify – Indie Hacker Complete Guide

Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.

Guides canonical tag configuration to consolidate duplicate content and declare preferred URLs.

Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting.

Guides optimization of the HTML title tag for search engines and SERP display.

Guides optimization of the meta description tag for search engines and SERP display.

Guides configuration and auditing of robots.txt for search engine and AI crawler control.

Guides hero section design for conversion and first impressions. The hero is where users spend ~80% of initial viewing time; first impressions form in milliseconds.

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

Guides blog page structure, SEO, and content marketing best practices.

Guides affiliate marketing strategy for AI/SaaS products. Affiliate marketing uses a CPS (Cost Per Sale) model—pay only when sales occur. ROI typically 5:1 to 10:1; CAC 40%–50% lower than paid ads.

Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.

Guides product listing and category page content for e-commerce. For individual product detail pages, structure varies by platform.

Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.

Guides analytics implementation: GA4 setup, event tracking, conversions, and data quality. Applies to web and app tracking across marketing channels.

Guides visual identity for consistent brand presentation. Companies with consistent branding see up to 23-33% revenue lift; 94% of consumers say consistency influences buying decisions.

Guides on-page content optimization: word count, heading keywords, keyword density vs stuffing, multimedia, tables, and lists. Complements heading-structure (structure) and content-strategy (planning).

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.

Guides About page content, structure, and trust-building for company websites.

Guides short-form marketing copy—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For article body content (blog posts, guides, long-form), see article-content.

Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.

Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.

Guides GitHub for parasite SEO, GEO (AI citation), and curated list creation. GitHub is a Tier 2 Technical Authority platform—high domain authority, fast indexing, very high AI citation probability. Use for repos, README, GitHub Pages, gists, and Awesome-style navigation lists.

Guides implementation of Schema.org structured data (JSON-LD) for rich snippets, enhanced search results, and Generative Engine Optimization (GEO).

Guides homepage content, structure, and conversion optimization.

Guides video optimization for Google Search (main results, video mode, Google Images, Discover), video sitemap, VideoObject schema, and indexing. Note: Google now prioritizes YouTube video results in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. For YouTube-specific optimization, see youtube-seo; for GEO distribution via YouTube, see generative-engine-optimization. References: Google Video SEO, Semrush YouTube SEO.

Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.

Guides creation of article body content—the actual text (intro, body, conclusion) for blog posts, guides, and long-form pieces. Focus on what to write. For where it goes (page structure, schema, metadata), see article-page-generator. For short conversion copy (ads, landing pages, CTAs), see copywriting.

Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land.

Guides optimization of Core Web Vitals (CWV)—Google's user experience metrics that affect search ranking. CWV are confirmed ranking factors for mobile and desktop.

Guides list layout design for linear, stacked content display. Lists are compact, text-heavy; users scan by title or metadata. Used for blog indexes, documentation, search results, and dense content.

Guides discovery, reporting, and prevention of brand impersonation—fake websites, phishing sites, trademark infringement, and domain squatting. See domain-selection for defensive domain registration; trust-badges for official site verification signals; about-page for identity declaration.

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.