indexnow▌
kostja94/marketing-skills · updated Apr 8, 2026
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Guides IndexNow protocol integration for faster search engine indexing (primarily Bing).
SEO Technical: IndexNow
Guides IndexNow protocol integration for faster search engine indexing (primarily Bing).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Technical SEO)
- IndexNow: Submit URLs to Bing/Yandex for faster indexing
- URL notification: Notify search engines of new or updated URLs
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for site URL.
Identify:
- Site URL: Base domain
- URL source: Config file, sitemap, CMS, etc.
- Deployment: CI/CD, manual, or both
Overview
IndexNow notifies search engines (mainly Bing) of new or updated URLs to speed up indexing.
Implementation Steps
1. API Key and Verification
- Generate API key (e.g., UUID)
- Create verification file:
https://example.com/{key}.txt - File content: the API key string
- Configure key and URL in your IndexNow client
2. Submission Methods
| Method | When to use |
|---|---|
| Single URL | New or updated page |
| Batch | Many URLs at once (e.g., after deploy) |
| Relative paths | Convert to full URLs before submitting |
3. Best Practices
| Practice | Note |
|---|---|
| When to submit | New pages, major content updates, meta changes |
| When not to | Minor edits; let natural crawling handle |
| Frequency | Once per deploy; avoid excessive submissions |
| Priority | Submit high-value commercial pages first |
4. CI/CD Integration
npm run build
npm run indexnow:all
5. Single Source of Truth (URL List)
- Use same config as sitemap: Import URL list from central config (e.g.,
site-pages-config.ts) or sitemap generation logic. - Avoid: Separate hardcoded URL lists for IndexNow—leads to inconsistency and missed URLs.
- Feed: If you have RSS/feed, it can also consume from the same config to stay in sync.
Supported Search Engines
- Bing: Primary support
- Yandex: Supports IndexNow
- Google: Does not use IndexNow; use Sitemap + Search Console
Verification
- Check Bing Webmaster Tools for indexing status
- Monitor submission logs for errors
Common Issues
| Issue | Fix |
|---|---|
| Domain verification fails | Ensure URL uses correct domain |
| API key error | Verify key and verification file match |
| Network errors | Retry; API can be intermittent |
Output Format
- Setup steps: Key generation, verification file
- Submission flow: Single vs. batch
- Integration: CI/CD or manual script
- References: IndexNow docs
Related Skills
- xml-sitemap: Share same URL list from central config
- indexing: Broader indexing strategy
How to use indexnow on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add indexnow
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches indexnow from GitHub repository kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate indexnow. Access the skill through slash commands (e.g., /indexnow) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
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Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.8★★★★★41 reviews- ★★★★★Meera Dixit· Dec 24, 2024
Useful defaults in indexnow — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Shikha Mishra· Dec 16, 2024
We added indexnow from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Ganesh Mohane· Dec 12, 2024
indexnow is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Sofia Torres· Dec 4, 2024
indexnow reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Sakura Yang· Nov 23, 2024
Registry listing for indexnow matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Arjun Perez· Nov 15, 2024
Solid pick for teams standardizing on skills: indexnow is focused, and the summary matches what you get after install.
- ★★★★★Diego Jain· Nov 15, 2024
indexnow has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Sakshi Patil· Nov 3, 2024
Keeps context tight: indexnow is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Chaitanya Patil· Oct 22, 2024
indexnow has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Arjun Sanchez· Oct 14, 2024
indexnow fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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