Guides marketing and growth strategy for indie hackers (bootstrapped founders, solo developers)—autonomous, small-team or solo, no external funding. Covers mindset, first users, Build in Public, growth channels, and when to use which skills. For cold start execution (launch timeline, Product Hunt, directory submission), see cold-start-strategy. For forum tactics (Indie Hackers, HN, Reddit post structure), see community-forum. Full guide (cases, resources) → Alignify – Indie Hacker Complete Guide
Create detailed user stories, acceptance criteria, and feature specs
Example: Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example: Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example: Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example: Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Submit your Claude Code skill and start earning
epx add kostja94/marketing-skills --skill indie-hacker-strategyCompatible with
Supported agents
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionindie-hacker-strategyExecute the skills CLI command in your project's root directory to begin installation:
epx add kostja94/marketing-skills --skill indie-hacker-strategyFetches indie-hacker-strategy from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
.cursor/skills/indie-hacker-strategy
Restart Cursor to activate indie-hacker-strategy. Access via /indie-hacker-strategyin your agent's command palette.
Learn more:View source on GitHubSkills CLI docsAbout CursorWhat are agent skills?
Time estimate: 30-60 minutes to see productivity improvements
Prerequisites
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
grill-me
mattpocock/skills · Productivity · same category
deslop
cursor/plugins · Productivity · same category
travel-planner
ailabs-393/ai-labs-claude-skills · Productivity · same category
clean-code-principles
asyrafhussin/agent-skills · Productivity · same category
filament-pro
marcelorodrigo/agent-skills · Productivity · same category
using-superpowers
obra/superpowers · Productivity · same category
indie-hacker-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Registry listing for indie-hacker-strategy matched our evaluation — installs cleanly and behaves as described in the markdown.
indie-hacker-strategy has been reliable in day-to-day use. Documentation quality is above average for community skills.
Useful defaults in indie-hacker-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Solid pick for teams standardizing on skills: indie-hacker-strategy is focused, and the summary matches what you get after install.
indie-hacker-strategy reduced setup friction for our internal harness; good balance of opinion and flexibility.
indie-hacker-strategy reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in indie-hacker-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
indie-hacker-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
indie-hacker-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
showing 1-10 of 57