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url-structure▌

kostja94/marketing-skills · updated Apr 8, 2026

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$npx skills add https://github.com/kostja94/marketing-skills --skill url-structure
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summary

Guides URL structure optimization for SEO: readability, hierarchy, and best practices.

skill.md

SEO On-Page: URL Structure

Guides URL structure optimization for SEO: readability, hierarchy, and best practices.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

  • URL hierarchy: Path structure, categories, depth
  • URL format: Static vs dynamic; omit file extensions
  • URL slug: See url-slug-generator for slug creation (3–5 words, under 60 chars)
  • Duplicate variants: See canonical-tag for HTTPS, www, trailing slash

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for site structure.

Identify:

  1. Site structure: Categories, subcategories, content types
  2. Current URLs: Existing patterns and issues
  3. Multi-language: URL structure for zh/en (e.g., /zh/, /en/ or subdomains)

Best Practices

URL Guidelines

Principle Guideline
Readable Use words, not IDs; /blog/seo-guide not /p/12345
Short Shorter is generally better; avoid unnecessary depth
Keyword Include target keyword when natural
Lowercase Use lowercase; avoid mixed case
Hyphens Use hyphens to separate words: seo-guide
Avoid Special chars, query params for core content, session IDs

Hierarchy

Pattern Example Use
Flat /page-name Simple sites
Category /blog/post-name, /tools/tool-name Content sites
Nested /category/subcategory/page Deep hierarchies (keep shallow)

Multi-language

Pattern Example
Path prefix /zh/page, /en/page
Subdomain zh.example.com, en.example.com
ccTLD example.cn, example.com

Static vs Dynamic vs Pseudo-Static URLs

Type Example Use
Static /blog/seo-guide Direct file; best SEO; content stable
Dynamic /product?id=123 Program-generated; avoid for indexable content
Pseudo-static /blog/seo-guide (rewritten from .php) Combines both; common in CMS
Rule Prefer static or pseudo-static; if dynamic, keep params ≤2; use canonical-tag and robots-txt (Clean-param)

File Extensions

  • Omit .html, .php, .aspx — keeps URLs technology-agnostic, shorter, easier to refactor
  • Example: /seo-guide not /seo-guide.html

URL Parameter Handling

Scenario Approach
UTM / tracking Canonical to base URL; params in query string only
Search results Canonical to search page; avoid indexing result URLs
Filters / sort Canonical to base; or robots-txt Clean-param
Session IDs Use cookies; never in indexable URLs

Use Cases

Scenario Focus
New site Plan hierarchy upfront; avoid later restructuring
Migration 301 mapping; canonical; see canonical-tag
Large site Dynamic URLs, params, multi-language — canonical + robots
SEO audit Check structure, params, canonical consistency

Common Issues

Issue Fix
Long URLs Shorten; remove redundant words
Dynamic params Use canonical; clean params in robots (Yandex Clean-param)
Mixed case Redirect to lowercase
Changed URLs 301 redirect old to new

Output Format

Related Skills

  • website-structure: Plan structure and URL paths; apply url-structure rules after structure is defined

  • canonical-tag: HTTPS, www, trailing slash — handles duplicate URL variants

  • url-slug-generator: Slug creation for content pages; length, keywords, format

  • category-page-generator: E-commerce category URL hierarchy, faceted URLs

  • products-page-generator: Product URL hierarchy

  • services-page-generator: Service URL hierarchy

  • robots-txt: Clean-param for query params

  • internal-links: URL structure affects link patterns

how to use url-structure

How to use url-structure on Cursor

AI-first code editor with Composer

1

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

  • ›Cursor installed and configured on your development machine
  • ›Node.js version 16.0+ with npm package manager (verify with node --version)
  • ›Active project directory or workspace where you want to add url-structure
2

Execute installation command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/kostja94/marketing-skills --skill url-structure

The skills CLI fetches url-structure from GitHub repository kostja94/marketing-skills and configures it for Cursor.

3

Select Cursor when prompted

The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:

◆ Which agents do you want to install to?
│
│ ── Universal (.agents/skills) ── always included ────
│ • Amp
│ • Antigravity
│ • Cline
│ • Codex
│ ●Cursor(selected)
│ • Cursor
│ • Windsurf
4

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/url-structure

Reload or restart Cursor to activate url-structure. Access the skill through slash commands (e.g., /url-structure) or your agent's skill management interface.

⚠

Security & Verification Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.

Additional Resources

›View source code on GitHub›Skills CLI documentation›Learn more about Cursor›What are agent skills?

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Use Cases▌

User Story & Requirements Generation

Create detailed user stories, acceptance criteria, and feature specs

Example

Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios

✓

Reduce spec writing time by 50%, ensure comprehensive coverage

Competitive Analysis

Research competitors, compare features, identify gaps

Example

Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities

✓

Complete competitive research in 2 hours instead of 2 days

Roadmap Prioritization

Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs

Example

Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale

✓

Make data-driven prioritization decisions faster

Stakeholder Communication

Draft PRDs, status updates, and stakeholder presentations

Example

Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement

✓

Save 3-5 hours/week on communication overhead

Implementation Guide▌

Prerequisites

  • ›Claude Desktop or compatible AI client
  • ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
  • ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
  • ›Stakeholder contact information and communication channels

Time Estimate

30-60 minutes to see productivity improvements

Installation Steps

  1. 1.Install product management skill
  2. 2.Start with user story generation for known feature
  3. 3.Progress to competitive analysis: research 2-3 competitors
  4. 4.Use for roadmap prioritization: apply RICE/ICE scoring
  5. 5.Draft stakeholder communications and refine based on feedback
  6. 6.Build template library for recurring PM tasks
  7. 7.Share effective prompts with product team

Common Pitfalls

  • ⚠Not validating competitive research—verify facts before sharing
  • ⚠Accepting user stories without involving engineering team
  • ⚠Over-relying on frameworks without qualitative judgment
  • ⚠Not customizing outputs to company culture and communication style
  • ⚠Skipping stakeholder validation of generated requirements

Best Practices▌

✓ Do

  • +Validate research and competitive analysis with real data
  • +Collaborate with engineering when generating technical requirements
  • +Customize frameworks and templates to your company context
  • +Use skill for first drafts, refine with stakeholder input
  • +Document successful prompt patterns for PM tasks
  • +Combine AI efficiency with human judgment and intuition

✗ Don't

  • −Don't publish competitive analysis without fact-checking
  • −Don't finalize user stories without engineering review
  • −Don't make prioritization decisions solely on AI scoring
  • −Don't skip customer validation of generated requirements
  • −Don't ignore company-specific context and culture

💡 Pro Tips

  • ★Provide context: company goals, constraints, customer feedback
  • ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
  • ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
  • ★Use skill for 70% generation + 30% customization to company needs

When to Use This▌

✓ Use When

Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.

✗ Avoid When

Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.

Learning Path▌

  1. 1Basic: user stories, feature specs, status updates
  2. 2Intermediate: competitive analysis, prioritization frameworks, PRDs
  3. 3Advanced: product strategy, go-to-market planning, OKR setting
  4. 4Expert: product vision, market positioning, business model innovation

Discussion

Product Hunt–style comments (not star reviews)
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general reviews

Ratings

4.6★★★★★49 reviews
  • ★★★★★Yusuf Robinson· Dec 16, 2024

    I recommend url-structure for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

  • ★★★★★Diego Iyer· Dec 12, 2024

    url-structure has been reliable in day-to-day use. Documentation quality is above average for community skills.

  • ★★★★★Pratham Ware· Dec 8, 2024

    url-structure fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • ★★★★★William Yang· Dec 8, 2024

    Useful defaults in url-structure — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.

  • ★★★★★Camila Jain· Dec 8, 2024

    Keeps context tight: url-structure is the kind of skill you can hand to a new teammate without a long onboarding doc.

  • ★★★★★Yash Thakker· Nov 27, 2024

    Registry listing for url-structure matched our evaluation — installs cleanly and behaves as described in the markdown.

  • ★★★★★Sofia Taylor· Nov 27, 2024

    url-structure is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • ★★★★★Camila Bhatia· Nov 27, 2024

    I recommend url-structure for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

  • ★★★★★Yusuf Wang· Nov 11, 2024

    Solid pick for teams standardizing on skills: url-structure is focused, and the summary matches what you get after install.

  • ★★★★★Maya Liu· Nov 7, 2024

    Keeps context tight: url-structure is the kind of skill you can hand to a new teammate without a long onboarding doc.

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