Pages: Press Coverage

Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from media-kit-page-generator (assets for journalists). For conceptual overview and comparison table, see reference.md.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for company story and key messages.

Identify:

1. Coverage volume: Few mentions vs substantial
2. Format: Full page vs section
3. Sources: Publications, podcasts, awards, industry lists

Full Page vs Section

Format	When to Use	Placement
Full page	Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR"	/press, /news, /in-the-news
Section	Sparse coverage (1–10); quick credibility; logo strip or quote carousel	Homepage below hero; About page; footer

Rule: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.

Full Page Structure

Element	Guideline
Coverage list	Chronological or by publication; headline, outlet, date, link
Separation	Press coverage (third-party) vs press releases (company-authored); coverage carries more credibility
Types	News, podcasts, video features, awards, "Best X" lists
Contact	Media inquiries; link to media kit
Dates	Optional on evergreen content; omit to keep timeless

Section Structure ("As Seen In" / "As Featured In")

Element	Guideline
Logos	Publication logos; high-contrast, consistent size
Placement	Below hero/CTA; above fold or just below
Quote	Optional: one compelling snippet; extract from best coverage
Link	Optional: "See all coverage" → full page if exists

Avoid: Clutter; too many logos; low-authority outlets that dilute trust.

Content Types to Aggregate

Type	Example
News articles	Forbes, Bloomberg, TechCrunch, industry trade
Podcasts	Interview features, guest appearances
Video	TV segments, YouTube features
Awards	"Best X 2024," "Top 10 Startups"
Reviews	Product reviews, roundups

Trust Principles

• Third-party > self-authored: Media mentions beat press releases for credibility
• Authority matters: Forbes, Bloomberg > unknown blogs
• Recency: Recent coverage signals active business; update regularly

Output Format

• Format (full page vs section) recommendation
• Structure (elements, order)
• Copy (headline, intro if full page)
• Placement (URL, page location)
• SEO: Index for "company name press" / "company name news"; or noindex if thin

Related Skills

• media-kit-page-generator: Press assets for journalists; press coverage page can link to media kit; distinct purposes (coverage = social proof for visitors; media kit = assets for press)
• homepage-generator: "As Seen In" section often on homepage
• about-page-generator: Press quotes can appear on About
• customer-stories-page-generator: Social proof; different from press (customer success vs media coverage)
• trust-badges-generator: "Trusted by" logos; similar visual treatment
• public-relations: Press release creation; coverage is outcome of PR