SEO Content: E-E-A-T Signals

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is E-E-A-T

Element	Meaning	Implementation
Experience	First-hand, real-world experience	Case studies, original research, user testimonials, "we tested"
Expertise	Subject-matter knowledge	Author credentials, expert quotes, technical depth
Authoritativeness	Recognition as a source	Backlinks, citations, author page, publisher reputation
Trustworthiness	Accuracy, transparency	Citations, About page, contact, HTTPS, no misleading content

E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.

Author Bio

Element	Guideline
Placement	End of article or sidebar; link to author page
Content	Name, credentials, photo, brief expertise, link to author page
Author page	Dedicated page per author; bio, other articles, social
Schema	Person schema; link author to Article schema; see entity-seo

Citations & References

Scenario	Practice
Data or statistics	Cite source inline or in References section
Expert quotes	Attribute; link to source or profile
Reference section	For 5+ citations; list at end before Related posts
Format	Inline links preferred; numbered refs for academic-style
When to include	Any claim benefiting from authority (stats, studies, definitions)
External links	Link to reputable sources; avoid low-quality sites

Experience Signals

Signal	Use
Case studies	Real customer outcomes; Challenge→Solution→Results
Original research	First-party data, surveys, tests
First-hand testing	"We tested X"; product reviews with real use
User testimonials	Authentic quotes; link to full case study when available

YMYL (Your Money Your Life)

Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:

• Health: Medical, mental health, nutrition advice
• Finance: Investment, tax, insurance, loans
• Legal: Legal advice, regulations
• Safety: Product safety, emergency procedures

Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.

AI-Assisted Content

When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.

Output Format

• E-E-A-T assessment (gaps, strengths)
• Author bio recommendation
• Citation plan (where to add, what to cite)
• Experience signals (case studies, original data)
• YMYL considerations (if applicable)

Related Skills

• article-page-generator: Article page structure; author bio placement
• article-content: Article body creation; citations, references format
• content-optimization: Original images, content quality; E-E-A-T complements
• link-building: Digital PR, E-E-A-T; backlinks signal authority
• featured-snippet: E-A-T in snippet algorithm; correctness, authority
• backlink-analysis: Authority assessment; E-E-A-T context
• customer-stories-page-generator: Case studies as experience signal
• testimonials-generator: User quotes as trust signal
• entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment