Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioneeat-signalsExecute the skills CLI command in your project's root directory to begin installation:
Fetches eeat-signals from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate eeat-signals. Access via /eeat-signals in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Element | Meaning | Implementation |
|---|---|---|
| Experience | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
| Expertise | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
| Authoritativeness | Recognition as a source | Backlinks, citations, author page, publisher reputation |
| Trustworthiness | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.
| Element | Guideline |
|---|---|
| Placement | End of article or sidebar; link to author page |
| Content | Name, credentials, photo, brief expertise, link to author page |
| Author page | Dedicated page per author; bio, other articles, social |
| Schema | Person schema; link author to Article schema; see entity-seo |
| Scenario | Practice |
|---|---|
| Data or statistics | Cite source inline or in References section |
| Expert quotes | Attribute; link to source or profile |
| Reference section | For 5+ citations; list at end before Related posts |
| Format | Inline links preferred; numbered refs for academic-style |
| When to include | Any claim benefiting from authority (stats, studies, definitions) |
| External links | Link to reputable sources; avoid low-quality sites |
| Signal | Use |
|---|---|
| Case studies | Real customer outcomes; Challenge→Solution→Results |
| Original research | First-party data, surveys, tests |
| First-hand testing | "We tested X"; product reviews with real use |
| User testimonials | Authentic quotes; link to full case study when available |
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
kostja94/marketing-skills
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
Registry listing for eeat-signals matched our evaluation — installs cleanly and behaves as described in the markdown.
eeat-signals has been reliable in day-to-day use. Documentation quality is above average for community skills.
eeat-signals reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in eeat-signals — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Keeps context tight: eeat-signals is the kind of skill you can hand to a new teammate without a long onboarding doc.
eeat-signals fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
I recommend eeat-signals for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
eeat-signals is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Keeps context tight: eeat-signals is the kind of skill you can hand to a new teammate without a long onboarding doc.
eeat-signals is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
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