Pages: Giveaway / Contest

Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product and campaign goals.

Identify:

1. Type: Giveaway, contest, sweepstakes, referral campaign
2. Prize: Product, discount, cash; value and appeal
3. Tool: Gleam, Woobox, Viralsweep, custom
4. Primary goal: Email signup, social follows, referrals

Page Structure

Section	Purpose
Headline	"Win [Prize]" or "Enter the [Contest Name]"
Prize	What they win; image, value, appeal
Rules	How to enter; eligibility; end date
Actions	Required actions (email, follow, share)
Countdown	Urgency; end date visible
Legal	Official rules link; disclosure

Best Practices

Conversion

• Low friction: Email only for entry; optional bonus entries for shares
• Urgency: Countdown; limited spots or time
• Social proof: "X people entered"; "Last day"

Legal

• Official rules: Required; link to full terms
• Eligibility: Age, region, exclusions
• Disclosure: FTC-compliant; no purchase necessary

Tools

• Gleam, Woobox, Viralsweep: Embed or link
• UTM: Track campaign source
• Landing page: Custom page + embed; or tool's hosted page

Output Format

• Headline and prize copy
• Rules summary
• Entry actions (required, bonus)
• Legal checklist
• Tool integration notes

Related Skills

• discount-marketing-strategy: Contest prize = discount; promo campaign design
• landing-page-generator: Contest page is a landing page; apply LP principles
• disclosure-page-generator: Affiliate/sponsor disclosure if applicable
• popup-generator: Contest popup to drive traffic