use-cases-page-generator▌
kostja94/marketing-skills · updated Apr 8, 2026
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Guides use case pages that bridge product features and real-world customer problems. Scenario-first is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).
Pages: Use Cases
Guides use case pages that bridge product features and real-world customer problems. Scenario-first is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, ICP, and proof points.
Identify:
- Scenarios: Concrete situations (event marketing, lead nurturing)
- Personas: Roles (Marketer, Sales Rep, Realtor)
- Business goals: Acquisition, Retention, Upsell
- Format: Single page vs. per-use-case pages; standalone or under solutions
- Primary goal: Demo, sign up, contact sales
Use Case Page Structure
| Section | Purpose |
|---|---|
| Headline | "When you need to X, we help you Y" or "For [role]: solve X" |
| Problem | Pain points, day-to-day challenges |
| Solution | How product addresses them; link to relevant features (do not duplicate feature copy) |
| Proof | Case study, testimonial, metrics |
| CTA | Try free, book demo, contact |
| Related | Link to other use cases, parent solution |
Best Practices
Scenario-First
- Concrete situations: "When you need to run event marketing at scale..."
- Before-after: Show transformation, not just features
- One scenario per page: Don't mix "event marketing" and "lead nurturing"
Content Differentiation (vs Features)
- Use case = scenario + problem + outcome: Write the story (when, who, why, result); reference features via links.
- Do not duplicate feature copy: Avoid repeating capability lists or benefit bullets from the features page; instead, describe how the product solves this scenario and link to /features for details.
- Avoid content cannibalization: Each use case page targets a unique scenario intent; overlap with features (both Commercial/Consideration) dilutes SEO — differentiate by content angle (scenario vs capability).
Organization (Primary → Secondary)
| Dimension | Priority | Examples |
|---|---|---|
| By Scenario | Primary | Event marketing, Lead nurturing, Churn prevention, Customer onboarding |
| By Persona/Role | Primary | For Realtors, For CMOs, For Sales Reps |
| By Business Goal | Secondary | Acquisition, Retention, Upsell/Cross-sell |
| By Industry | Secondary (ICP) | Use as ICP tag; or as sub-page under Solutions |
Scenario Examples
Event marketing, Lead nurturing, Churn prevention, Customer onboarding, Patient scheduling, Telemedicine, Inventory management, Demand forecasting.
Business Goal Examples
Acquisition (signups, trials), Retention (reduce churn, re-engagement), Upsell/Cross-sell (expand revenue).
vs. Solutions vs. Features
| Page | Answers | Primary Organization |
|---|---|---|
| Features | What does it do? | Capabilities |
| Solutions | What outcome do I get? | By industry, company size, team |
| Use cases | When would I use it? | By scenario, persona, business goal |
Hierarchy: Use cases can be standalone or sub-pages under Solutions. Example: /solutions/healthcare/patient-scheduling (use case under industry solution).
When to Use Use Cases vs Solutions
| Need | Use |
|---|---|
| By scenario (Event marketing) | Use Cases |
| By persona (For Realtors, For CMOs) | Use Cases |
| By business goal (Acquisition, Retention) | Use Cases |
| By industry | Solutions |
| By company size (SMB, Enterprise) | Solutions |
| By team (Marketing, Sales) | Solutions |
| Industry-specific application | Use Cases (as Solutions sub-page) |
Internal Linking
- Use cases ↔ features ↔ solutions ↔ customer stories
- If under a solution: link to parent solution; parent links to use cases
SEO
- Intent: Commercial; "X software for [scenario]" or "[Product] for [role]"
- Title: "When to Use [Product] for [Scenario]" or "[Product] for [Role]"
- Differentiate: Unique workflows, pain points per scenario/persona
Output Format
- Use case list (scenarios/personas to cover)
- Per-page structure (sections, messaging)
- Headline options per segment
- Internal linking plan (including parent solution if applicable)
- SEO metadata
Related Skills
- features-page-generator: Features = what it does; use cases = when/how to use it; reference features via links, don't duplicate; see Content Differentiation above
- solutions-page-generator: Solutions are industry/outcome-focused; use cases are scenario-focused; use cases can be sub-pages under solutions
- customer-stories-page-generator: Case studies as proof on use case pages
- landing-page-generator: Use case pages are a type of landing page; apply LP principles
- pricing-page-generator: Use case pages link to pricing
How to use use-cases-page-generator on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add use-cases-page-generator
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches use-cases-page-generator from GitHub repository kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate use-cases-page-generator. Access the skill through slash commands (e.g., /use-cases-page-generator) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
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Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.6★★★★★53 reviews- ★★★★★Amina Agarwal· Dec 24, 2024
use-cases-page-generator fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Amina Bansal· Dec 20, 2024
Registry listing for use-cases-page-generator matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Nia White· Dec 20, 2024
use-cases-page-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Dhruvi Jain· Dec 16, 2024
use-cases-page-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Ira Abebe· Dec 16, 2024
use-cases-page-generator reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Luis Tandon· Nov 23, 2024
I recommend use-cases-page-generator for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Chen Anderson· Nov 15, 2024
We added use-cases-page-generator from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Kofi Smith· Nov 11, 2024
Solid pick for teams standardizing on skills: use-cases-page-generator is focused, and the summary matches what you get after install.
- ★★★★★Liam Menon· Nov 11, 2024
Keeps context tight: use-cases-page-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Oshnikdeep· Nov 7, 2024
Keeps context tight: use-cases-page-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.
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