use-cases-page-generator

Guides use case pages that bridge product features and real-world customer problems. Scenario-first is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).

kostja94/marketing-skillsUpdated Apr 8, 2026

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Claude CodeCursorClineWindsurfCodexGooseGitHub CopilotZed

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Install Skill

Run in your terminal

$npx skills add https://github.com/kostja94/marketing-skills --skill use-cases-page-generator

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Installation Guide

How to use use-cases-page-generator on Cursor

AI-first code editor with Composer

1

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

  • Cursor installed and configured on your machine
  • Node.js 16+ with npm — verify with node --version
  • Active project directory where you want to add use-cases-page-generator
2

Run the install command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/kostja94/marketing-skills --skill use-cases-page-generator

Fetches use-cases-page-generator from kostja94/marketing-skills and configures it for Cursor.

3

Select Cursor when prompted

The CLI shows a list of agents. Use arrow keys and space to select Cursor:

◆ Which agents do you want to install to?
│ ── Universal (.agents/skills) ────────────────
│ · Cline · Codex · Goose · Windsurf
│ ●Cursor(selected)
│ · Cursor · Aider · Continue
4

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/use-cases-page-generator

Restart Cursor to activate use-cases-page-generator. Access via /use-cases-page-generator in your agent's command palette.

Security Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.

Documentation

Pages: Use Cases

Guides use case pages that bridge product features and real-world customer problems. Scenario-first is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, ICP, and proof points.

Identify:

  1. Scenarios: Concrete situations (event marketing, lead nurturing)
  2. Personas: Roles (Marketer, Sales Rep, Realtor)
  3. Business goals: Acquisition, Retention, Upsell
  4. Format: Single page vs. per-use-case pages; standalone or under solutions
  5. Primary goal: Demo, sign up, contact sales

Use Case Page Structure

Section Purpose
Headline "When you need to X, we help you Y" or "For [role]: solve X"
Problem Pain points, day-to-day challenges
Solution How product addresses them; link to relevant features (do not duplicate feature copy)
Proof Case study, testimonial, metrics
CTA Try free, book demo, contact
Related Link to other use cases, parent solution

Best Practices

Scenario-First

  • Concrete situations: "When you need to run event marketing at scale..."
  • Before-after: Show transformation, not just features
  • One scenario per page: Don't mix "event marketing" and "lead nurturing"

Content Differentiation (vs Features)

  • Use case = scenario + problem + outcome: Write the story (when, who, why, result); reference features via links.
  • Do not duplicate feature copy: Avoid repeating capability lists or benefit bullets from the features page; instead, describe how the product solves this scenario and link to /features for details.
  • Avoid content cannibalization: Each use case page targets a unique scenario intent; overlap with features (both Commercial/Consideration) dilutes SEO — differentiate by content angle (scenario vs capability).

Organization (Primary → Secondary)

Dimension Priority Examples
By Scenario Primary Event marketing, Lead nurturing, Churn prevention, Customer onboarding
By Persona/Role Primary For Realtors, For CMOs, For Sales Reps
By Business Goal Secondary Acquisition, Retention, Upsell/Cross-sell
By Industry Secondary (ICP) Use as ICP tag; or as sub-page under Solutions

Scenario Examples

Event marketing, Lead nurturing, Churn prevention, Customer onboarding, Patient scheduling, Telemedicine, Inventory management, Demand forecasting.

Business Goal Examples

Acquisition (signups, trials), Retention (reduce churn, re-engagement), Upsell/Cross-sell (expand revenue).

vs. Solutions vs. Features

Page Answers Primary Organization
Features What does it do? Capabilities
Solutions What outcome do I get? By industry, company size, team
Use cases When would I use it? By scenario, persona, business goal

Hierarchy: Use cases can be standalone or sub-pages under Solutions. Example: /solutions/healthcare/patient-scheduling (use case under industry solution).

When to Use Use Cases vs Solutions

Need Use
By scenario (Event marketing) Use Cases
By persona (For Realtors, For CMOs) Use Cases
By business goal (Acquisition, Retention) Use Cases
By industry Solutions
By company size (SMB, Enterprise) Solutions
By team (Marketing, Sales) Solutions
Industry-specific application Use Cases (as Solutions sub-page)

Internal Linking

  • Use cases ↔ features ↔ solutions ↔ customer stories
  • If under a solution: link to parent solution; parent links to use cases

SEO

  • Intent: Commercial; "X software for [scenario]" or "[Product] for [role]"
  • Title: "When to Use [Product] for [Scenario]" or "[Product] for [Role]"
  • Differentiate: Unique workflows, pain points per scenario/persona

Output Format

  • Use case list (scenarios/personas to cover)
  • Per-page structure (sections, messaging)
  • Headline options per segment
  • Internal linking plan (including parent solution if applicable)
  • SEO metadata

Related Skills

  • features-page-generator: Features = what it does; use cases = when/how to use it; reference features via links, don't duplicate; see Content Differentiation above
  • solutions-page-generator: Solutions are industry/outcome-focused; use cases are scenario-focused; use cases can be sub-pages under solutions
  • customer-stories-page-generator: Case studies as proof on use case pages
  • landing-page-generator: Use case pages are a type of landing page; apply LP principles
  • pricing-page-generator: Use case pages link to pricing

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Use Cases

User Story & Requirements Generation

Create detailed user stories, acceptance criteria, and feature specs

Example

Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios

Reduce spec writing time by 50%, ensure comprehensive coverage

Competitive Analysis

Research competitors, compare features, identify gaps

Example

Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities

Complete competitive research in 2 hours instead of 2 days

Roadmap Prioritization

Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs

Example

Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale

Make data-driven prioritization decisions faster

Stakeholder Communication

Draft PRDs, status updates, and stakeholder presentations

Example

Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement

Save 3-5 hours/week on communication overhead

Implementation Guide

Prerequisites

  • Claude Desktop or compatible AI client
  • Access to product documentation and roadmap tools (Jira, Notion, etc.)
  • Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
  • Stakeholder contact information and communication channels

Time Estimate

30-60 minutes to see productivity improvements

Steps

  1. 1Install product management skill
  2. 2Start with user story generation for known feature
  3. 3Progress to competitive analysis: research 2-3 competitors
  4. 4Use for roadmap prioritization: apply RICE/ICE scoring
  5. 5Draft stakeholder communications and refine based on feedback
  6. 6Build template library for recurring PM tasks
  7. 7Share effective prompts with product team

Common Pitfalls

  • Not validating competitive research—verify facts before sharing
  • Accepting user stories without involving engineering team
  • Over-relying on frameworks without qualitative judgment
  • Not customizing outputs to company culture and communication style
  • Skipping stakeholder validation of generated requirements

Best Practices

✓ Do

  • +Validate research and competitive analysis with real data
  • +Collaborate with engineering when generating technical requirements
  • +Customize frameworks and templates to your company context
  • +Use skill for first drafts, refine with stakeholder input
  • +Document successful prompt patterns for PM tasks
  • +Combine AI efficiency with human judgment and intuition

✗ Don't

  • Don't publish competitive analysis without fact-checking
  • Don't finalize user stories without engineering review
  • Don't make prioritization decisions solely on AI scoring
  • Don't skip customer validation of generated requirements
  • Don't ignore company-specific context and culture

💡 Pro Tips

  • Provide context: company goals, constraints, customer feedback
  • Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
  • Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
  • Use skill for 70% generation + 30% customization to company needs

When to Use This

✓ Use when

Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.

✗ Avoid when

Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.

Learning Path

  1. 1Basic: user stories, feature specs, status updates
  2. 2Intermediate: competitive analysis, prioritization frameworks, PRDs
  3. 3Advanced: product strategy, go-to-market planning, OKR setting
  4. 4Expert: product vision, market positioning, business model innovation

Related Skills

Reviews

4.653 reviews
  • A
    Amina AgarwalDec 24, 2024

    use-cases-page-generator fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • A
    Amina BansalDec 20, 2024

    Registry listing for use-cases-page-generator matched our evaluation — installs cleanly and behaves as described in the markdown.

  • N
    Nia WhiteDec 20, 2024

    use-cases-page-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • D
    Dhruvi JainDec 16, 2024

    use-cases-page-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • I
    Ira AbebeDec 16, 2024

    use-cases-page-generator reduced setup friction for our internal harness; good balance of opinion and flexibility.

  • L
    Luis TandonNov 23, 2024

    I recommend use-cases-page-generator for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

  • C
    Chen AndersonNov 15, 2024

    We added use-cases-page-generator from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • K
    Kofi SmithNov 11, 2024

    Solid pick for teams standardizing on skills: use-cases-page-generator is focused, and the summary matches what you get after install.

  • L
    Liam MenonNov 11, 2024

    Keeps context tight: use-cases-page-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.

  • O
    OshnikdeepNov 7, 2024

    Keeps context tight: use-cases-page-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.

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