Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:

1. News angle: Product launch, funding, partnership, milestone
2. Audience: Trade press, mainstream, bloggers
3. Timing: Embargo or immediate

Press Release Structure

Section	Guideline
Header	Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo
Headline	Under 100 chars; strong action verbs; "Why should I care?"
Subheadline	Optional; additional context
Dateline	City, state, date
Lead	50–75 words; all 5 W's (Who, What, When, Where, Why)
Body	1–2 paragraphs; inverted pyramid; most newsworthy first
Quote	Executive/stakeholder; perspective, not fact repetition
Boilerplate	2–3 sentence company description
Media contact	Name, email, phone

Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

Quote Quality

• Add perspective or emotion
• Avoid generic corporate-speak
• Don't repeat facts already stated

Writing Style

• AP style
• Short paragraphs (one idea each)
• Clear language for easy journalist adaptation
• Data and context to support claims

Output Format

• Headline and subheadline
• Lead paragraph
• Body copy
• Quote suggestion
• Boilerplate

Related Skills

• media-kit-page-generator: Media kit for press (assets)
• press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
• branding: Brand voice for PR copy
• cold-start-strategy: Product Hunt, launch channels
• product-launch: GTM; PR as launch channel