Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionctv-adsExecute the skills CLI command in your project's root directory to begin installation:
Fetches ctv-ads from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate ctv-ads. Access via /ctv-ads in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
Submit your Claude Code skill and start earning
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
0
total installs
0
this week
309
GitHub stars
0
upvotes
Run in your terminal
0
installs
0
this week
309
stars
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Advantage | Detail |
|---|---|
| High completion | ~95% ad completion rate vs lower on mobile/desktop |
| Unskippable | Most CTV inventory is non-skippable pre-roll/mid-roll |
| Targeting | Demographics, interests, location, household data |
| Underinvested | CTV received ~7% of ad spend despite ~18% of media time (2024) |
| Format | Use |
|---|---|
| Pre-roll / Mid-roll | Standard video; 15–30 sec |
| Interactive | Drives engagement; ~71 sec additional time vs standard |
| QR / URL | Direct response; track offline-to-online |
| Metric | Use |
|---|---|
| Completion rate | % who watch full ad; CTV typically 95%+ |
| Reach / frequency | Household reach; avoid over-frequency (e.g., <7) |
| CPM | Cost per thousand impressions |
| Attribution | QR scans, URL visits; harder than web/app |
Use utm_medium=video or ctv with utm_source (e.g., hulu, roku) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
kostja94/marketing-skills
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
Keeps context tight: ctv-ads is the kind of skill you can hand to a new teammate without a long onboarding doc.
Registry listing for ctv-ads matched our evaluation — installs cleanly and behaves as described in the markdown.
ctv-ads reduced setup friction for our internal harness; good balance of opinion and flexibility.
Keeps context tight: ctv-ads is the kind of skill you can hand to a new teammate without a long onboarding doc.
ctv-ads is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
I recommend ctv-ads for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
We added ctv-ads from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
ctv-ads reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in ctv-ads — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
ctv-ads fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
showing 1-10 of 26