Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionintegrated-marketingExecute the skills CLI command in your project's root directory to begin installation:
Fetches integrated-marketing from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate integrated-marketing. Access via /integrated-marketing in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Accelerate learning and skill development by 2x
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Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Term | Definition | Examples |
|---|---|---|
| Program | High-level strategy; collection of channels to achieve a discrete goal | Thought leadership program, lifecycle program, loyalty program |
| Channel | Specific medium/platform for communication | Email, LinkedIn, SEO, paid ads, events |
| Campaign | Time-bound initiative using one or more channels | Product launch, seasonal sale, holiday giveaway |
Relationship: Program contains campaigns; campaigns use channels. Avoid using terms interchangeably.
Organize communications into four integrated categories:
| Type | Examples | Role |
|---|---|---|
| Paid | Ads, sponsored content, influencer partnerships | Immediate reach, targeting |
| Earned | PR, media coverage, organic mentions | Authority, credibility |
| Shared | Social engagement, co-created content, EGC | Community, authenticity |
| Owned | Website, blog, email, content hub | Strategic foundation; anchor |
Best practice: Owned media as anchor; sequence PESO intentionally. Integration over silos--all four work together for synergy.
| Stage | Focus metrics |
|---|---|
| Early (traffic) | Website traffic; organic traffic; keyword rankings |
| Channel testing | ROI (influencer), LTV (discount), ROAS (paid) |
| Monetization | CAC, conversion rate |
| Scale | MRR, ARR |
Principle: Growth is a means, not an end—it serves conversion and monetization. Don't pursue traffic at the cost of user precision or long-term brand health.
Map touchpoints across the lifecycle to avoid channel silos:
| Stage | Touchpoints |
|---|---|
| Awareness | PR, ads, word-of-mouth, email, PPC |
| Consideration | Social ads, reviews, blog, media, direct email |
| Purchase | Website, e-commerce, store |
| Retention | FAQ, knowledge base, community forum |
| Advocacy | Social, blog, promotions, newsletter |
Use: Assign channels to stages; ensure handoffs (e.g. awareness → consideration) are intentional. See growth-funnel for AARRR framework.
When selecting channels, evaluate across:
| Variable | Question |
|---|---|
| Goal | Awareness, acquisition, loyalty? |
| Cost | Budget; CAC vs LTV |
| Measurability | Can you attribute impact? ROI clarity? |
| Speed | Time to full impact |
| Scale | How big can this channel get? |
| Fit | Does target audience use it? |
| Effort | Resources to set up and maintain |
| Program | Channels | Goal |
|---|---|---|
| Thought leadership | PR, social, influencers, spokespeople, events | Brand authority |
| Lifecycle | Email, website chat, retargeting, SMS | Conversion, retention |
| Loyalty | Email campaigns, promotions, personalized offers | Retention |
| Brand awareness | Content marketing, influencer partnerships, PR | Reach |
Content marketing: See content-marketing for content types, formats, repurposing across channels.
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
I recommend integrated-marketing for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Registry listing for integrated-marketing matched our evaluation — installs cleanly and behaves as described in the markdown.
integrated-marketing is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
We added integrated-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Solid pick for teams standardizing on skills: integrated-marketing is focused, and the summary matches what you get after install.
Keeps context tight: integrated-marketing is the kind of skill you can hand to a new teammate without a long onboarding doc.
Keeps context tight: integrated-marketing is the kind of skill you can hand to a new teammate without a long onboarding doc.
integrated-marketing is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Useful defaults in integrated-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Solid pick for teams standardizing on skills: integrated-marketing is focused, and the summary matches what you get after install.
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