Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionserp-featuresExecute the skills CLI command in your project's root directory to begin installation:
Fetches serp-features from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate serp-features. Access via /serp-features in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
A SERP feature is any result on a search results page that is not a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.).
| Dimension | Rich Results | Featured Snippets |
|---|---|---|
| Location | Within standard organic listings; enhance a blue link | Above organic results; "position zero" |
| Generation | Structured data (Schema/JSON-LD) added by site owner | Google extracts from page content; no schema required |
| Display | Star ratings, prices, images, breadcrumbs, FAQ dropdowns | Extracted text in highlighted box; paragraph, list, table, or video |
| Ranking | Do not require high organic rank to appear | Page must rank in top ~10 for the query |
| Industry | Often content-specific (recipes, products, events, reviews) | Versatile; most industries |
| CTR | Typically increase CTR (up to ~35%); enhanced visibility | Can increase or reduce clicks (zero-click when answer suffices) |
Rich results = schema-powered enhancements to regular listings. Featured snippets = Google-extracted answer boxes at position zero. Both are SERP features; rich results are a subset driven by structured data. Onely, Seranking
SERP features, schema, and rich results are strongly related. Most achievable SERP enhancements depend on or benefit from Schema.org structured data. Schema makes content machine-readable so search engines can extract and display rich results.
| SERP Feature | Schema Type | Relationship |
|---|---|---|
| PAA / FAQ dropdown | FAQPage | Required or strongly recommended; FAQ schema triggers PAA-style display |
| Breadcrumbs | BreadcrumbList | Required; no schema = no breadcrumb rich result |
| Reviews / Stars | AggregateRating, Review | Required; star display depends on review schema |
| Featured Snippet | FAQPage, HowTo, Article | Supporting; schema helps identify extractable blocks; not required |
| Sitelinks | WebSite + SearchAction | Supporting; SearchAction can enable sitelinks |
| Video | VideoObject | Required; video thumbnail; Google prioritizes YouTube. See video-optimization |
| Product | Product, Offer | Required; shopping results |
| Recipe | Recipe | Required; recipe rich result |
| Job | JobPosting | Required; Google Jobs |
| Event | Event | Required; event rich result |
| In-Depth Articles | Article + author | Supporting; Article schema, authorship |
Workflow: When targeting a SERP feature, check schema-markup for the schema type; after implementing schema, use serp-features to assess display and optimization.
| Feature | Description | Obtainability |
|---|---|---|
| Featured Snippet | Direct answer above organic results; paragraph, list, or table | Content that answers query in 40–60 words; positions 2–5 often win. See featured-snippet |
| People Also Ask (PAA) | Expandable question boxes with brief answers | FAQ-style content; FAQ schema; match question phrasing |
| Sitelinks | Additional links below main result (brand queries) | Site structure, internal links, SearchAction schema; mainly branded |
| Reviews / Stars | Star ratings on product/service results | Review schema (AggregateRating); eligibility varies by vertical |
| Breadcrumbs | Path shown in result | BreadcrumbList schema; clear site structure |
| Video | Video thumbnail in results | Video schema; Google prioritizes YouTube; see video-optimization |
| Image Pack | Horizontal row of images | Alt, captions, file names, responsive; see image-optimization |
| Feature | Description | Obtainability |
|---|---|---|
| News Box | Time-sensitive news block | Google News inclusion; publisher eligibility |
| In-Depth Articles | Long-form block (broad terms) | Large publishers; 2000–5000 words; authorship, Article schema |
| Tweet | Twitter results in SERP | Brand presence; not directly controllable |
| Shopping | Product listings with images/price | Paid (PLAs) or Product schema for organic |
| Feature | Description | Obtainability |
|---|---|---|
| Knowledge Panel | Entity info (brand, person, place) | WikiData, partnerships; see entity-seo |
| Knowledge Card | Top-of-SERP semantic answer | Same as Knowledge Panel |
| Local Pack | 3 local business results + map | Local SEO; GMB, NAP, reviews |
| Local Teaser | Hotels, restaurants with map/sort | Local SEO |
| Feature | Description |
|---|---|
| AdWords (Top/Bottom) | Sponsored results; [Ad] label |
| Shopping (PLAs) | Product ads with images |
| Google Flights | Flight search in SERP |
AI-generated answer blocks at the top of search results. These are SERP features—they occupy prime SERP real estate and replace or supplement traditional blue links. Optimize via generative-engine-optimization (GEO).
| Engine | Feature | Description | Availability |
|---|---|---|---|
| AI Overviews | Multi-source AI summary at top; Gemini; cites top 10–12 organic results; 2–3 paragraphs or bullets | ~47% US searches; opt-in/experimental in 120+ countries | |
| Bing | Copilot Search | Curated summaries with cited sources; GPT-4; grouped answers with resources per section; follow-up questions in-search | bing.com/copilotsearch; Edge; standard across Bing |
| Yandex | Search with Yandex AI / Neuro | YandexGPT synthesizes from real-time search; cited sources; conversational follow-ups; image upload; Russia-focused | Yandex Browser, Yandex app; Russia location |
| Perplexity | — | Standalone AI search; not a SERP feature; 200B+ URL index; live web search | perplexity.ai |
| ChatGPT | — | Web search via GPTbot; not a SERP feature; high-authority, LLM-friendly content | chat.openai.com |
Source selection: Google pulls from top organic; Bing uses Bing index (9.81% domain overlap with Google); Yandex uses real-time search; Perplexity has independent crawl. AI Overview citations can drive 20–35% higher CTR than equivalent organic positions. SEJ, Yandex, Geneo
| Feature | Description |
|---|---|
| Related Searches | Alternative queries at bottom |
| People Also Search For (PASF) | Related queries after user bounces from result; 6-8 suggestions; different from PAA; comprehensive content reduces bounce. See faq-page-generator |
| Feature | Key Actions |
|---|---|
| Featured Snippet | Answer-first (40–60 words); H2/H3; semantic lists/tables. See featured-snippet |
| PAA | FAQ content; FAQ schema; natural question phrasing; faq-page-generator |
| Sitelinks | Clear site structure; internal links; SearchAction; website-structure |
| Reviews | AggregateRating schema; schema-markup |
| Breadcrumbs | BreadcrumbList schema; breadcrumb-generator |
| Video | VideoObject schema; video-optimization; Google prioritizes YouTube |
| Image Pack | Alt, captions, file names, responsive; see image-optimization |
| Local Pack | Local SEO; GMB; NAP consistency |
| AI Overview / Copilot / Yandex AI | GEO; structured content; citable paragraphs; entity signals; see generative-engine-optimization, entity-seo |
Zero-click = user gets the answer directly on the SERP and does not click through to any website. SERP features are a major driver of zero-click—they answer queries in-place, reducing organic traffic to publishers.
| Feature | Zero-Click Risk | Why |
|---|---|---|
| Featured Snippet | High | Direct answer in position zero; user may not need to visit |
| People Also Ask (PAA) | High | Expandable answers; full answer visible without click |
| AI Overviews | Very high | ~83% of searches with AI Overview may end without click |
| Bing Copilot / Yandex AI | Very high | Full AI summary with sources; answer in-place |
| Knowledge Panel / Card | High | Entity info; no click needed for simple facts |
| Rich results (reviews, recipe) | Medium | Can reduce clicks when answer is complete (e.g. recipe steps) |
Rich results are enhanced search listings powered by structured data. They appear within organic positions (unlike Featured Snippets at position zero). High-impact types: Product, Review snippets, HowTo (desktop), Article/News, Video, Recipe, LocalBusiness, Event, Breadcrumb, Sitelinks searchbox, JobPosting. Limited/context-dependent: HowTo (mobile), FAQ (restricted to government/health for many sites), Education Q&A, Course, SoftwareApplication. AISO Hub
Rich results do not directly boost rankings but can increase CTR by up to 35%. They also make content machine-readable for AI Overviews, Gemini, Copilot, and Perplexity. Validate with Google Rich Results Test.
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
kostja94/marketing-skills
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
We added serp-features from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
I recommend serp-features for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
serp-features fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Keeps context tight: serp-features is the kind of skill you can hand to a new teammate without a long onboarding doc.
serp-features is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Useful defaults in serp-features — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
serp-features is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Useful defaults in serp-features — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
I recommend serp-features for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Solid pick for teams standardizing on skills: serp-features is focused, and the summary matches what you get after install.
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