SEO On-Page: Heading Structure

Guides heading (H1-H6) optimization for SEO and content structure.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

• H1 tag: One per page; clear headline; matches content; primary keyword near start
• Header tags (H1-H6): Logical hierarchy; keyword in headers; one idea per heading

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for target keywords.

Identify:

1. Page type: Homepage, article, product, etc.
2. Primary keyword: Target search query
3. Content outline: Main sections and subsections

Best Practices

H1

Principle	Guideline
One per page	Single H1 per page
Primary keyword	Include target keyword naturally
Descriptive	Clearly describe page content
Match intent	Align with title tag and user intent

H2-H6 Hierarchy

Principle	Guideline
Logical order	H1 -> H2 -> H3; don't skip levels
One idea per heading	Each heading = one topic
Scannable	Headings should summarize section content
Keyword variation	Use related keywords in subheadings

Structure

H1 (page title)
-> H2 (section 1)
   -> H3 (subsection)
   -> H3
-> H2 (section 2)
   -> H3
-> H2 (section 3)

Common Issues

Issue	Fix
Multiple H1s	Use single H1; use H2 for other sections
Skipped levels	Use H2 after H1, H3 after H2
Generic headings	Make descriptive; avoid "Introduction," "Conclusion"
Keyword stuffing	Natural language; avoid forced keywords

Output Format

• H1 recommendation (with keyword)
• H2-H6 outline for content
• Hierarchy check
• References: Google headings

Related Skills

• featured-snippet: H2/H3 for snippet extraction; semantic HTML for list/table snippets
• page-metadata: Hreflang, meta robots; metadata complements heading structure
• content-optimization: H2 keyword placement, quantity, tables, lists; complements heading structure
• article-page-generator: Article page H1-H3 structure, intro/body/conclusion
• title-tag: H1 should align with title tag
• schema-markup: Article schema uses headline (often H1)
• content-strategy: Content outline informs headings