seo-strategy▌
kostja94/marketing-skills · updated Apr 8, 2026
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Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
Strategies: SEO
Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Strategic Context: Why SEO
| Value | Rationale |
|---|---|
| Traffic control | ~68% of initial web traffic from search; search aggregates most user intent |
| Growth channel | ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social) |
| Cost efficiency | SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4% |
| Long-term asset | Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster) |
SEO = Google optimization: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see localization-strategy for non-Google markets.
Reference: Alignify – SEO Core Value and Challenges in AI Search Era
When to Invest in SEO
| Stage | Recommendation |
|---|---|
| Cold start | Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months) |
| Post-PMF | SEO scales; combine with paid for faster feedback; see pmf-strategy, paid-ads-strategy |
| Team | Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling |
Principle: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience.
AI Search Era & Channel Integration
| Challenge | Response |
|---|---|
| Zero-click, AI Overviews | ~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining |
| Algorithm volatility | 5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T |
| Response | Elevate SEO to search experience optimization—user-centric, not rank-centric; see generative-engine-optimization for AI visibility |
Channel integration: SEO + ads (validate keywords, retarget); SEO + influencers (backlinks, mentions); SEO + social (UGC, embeddable content). Plugins/apps: functional links back to site.
Workflow Order
Fix foundation before optimizing pages. Execute in this order:
| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure |
| 3. Content | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
Product-Led SEO
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle: Do SEO around product/users, not around industry/search engines.
Products Suited for SEO
| Type | Suited because |
|---|---|
| Tool | Users have clear use cases and needs |
| Content | Users have clear information needs |
| E-commerce | Users have clear purchase needs |
| Service | Users have clear service needs |
Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.
SEO Audit Approach
| Scenario | Order | Focus |
|---|---|---|
| New site | domain-selection → website-structure → Technical → On-Page → Content | Choose domain first (if needed); plan pages; build foundation; add content |
| Existing site | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links |
| Low traffic | keyword-research → content-strategy → content-optimization | Often content or intent mismatch |
| Not indexing | indexing, robots-txt, site-crawlability | Technical blockers |
SEO Roadmap Priorities
| Priority | Meaning | Examples |
|---|---|---|
| P0 | Blocker—fix first | Crawlability, indexing, robots blocking |
| P1 | Core—do soon | Title, meta, schema, sitemap, internal links |
| P2 | Important—not urgent | Open Graph, Twitter Cards, IndexNow |
| P3 | Nice to have | Rich results, sitelinks optimization |
Paid–Organic Alignment
SEO and PPC share the same SERP—ads, AI overviews, videos, organic links. Without alignment, you risk duplication, cannibalization, and wasted spend. Shared keyword data: Use keyword-research for both; google-ads for Search targeting. PPC conversion data can prioritize SEO keywords; organic rank 4+ may reduce need for PPC on those terms.
Reference: Backlinko – SEO and PPC: 8 Smart Ways to Align
Alternative SEO Strategies
| Strategy | When | Skill |
|---|---|---|
| Programmatic SEO | Scale pages with template + data | programmatic-seo |
| Parasite SEO | Leverage high-authority platforms | parasite-seo |
| GEO | AI search visibility, citations | generative-engine-optimization |
| Localization | Multi-language, international | localization-strategy |
| Multi-domain brand SEO | Multiple domains; brand query control | multi-domain-brand-seo |
Output Format
- Workflow phase (where you are; what's next)
- Priority list (P0–P3 tasks)
- Skill mapping (which skill for each task)
- Recommendation (start with X; then Y)
Task tracking: Use templates/project-task-tracker.md to track task status; references this workflow.
Related Skills
- domain-selection: Initial domain choice (Brand/PMD/EMD, TLD); do before website-structure for new sites
- website-structure: Plan which pages to build; do before or alongside Technical phase
- keyword-research: Discovery; informs content-strategy, content-optimization, and google-ads
- google-ads, paid-ads-strategy: Paid–organic synergy; cold start; PPC data for SEO priority
- pmf-strategy: Validate PMF before scaling SEO; cold start uses other channels
- content-strategy: Topic clusters, pillar pages; content planning
- programmatic-seo: Template-based scale; alternative to manual content
- parasite-seo: High-authority platforms; alternative to owned-site SEO
- generative-engine-optimization: AI search visibility; complements traditional SEO
- localization-strategy: Multi-language SEO
- domain-architecture: Domain structure (subfolder/subdomain/independent); do before or with website-structure when multiple products
- rebranding-strategy: Domain change, 301 redirects; use when rebranding
- multi-domain-brand-seo: Brand search control when Hub and Spoke domains coexist
How to use seo-strategy on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add seo-strategy
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches seo-strategy from GitHub repository kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate seo-strategy. Access the skill through slash commands (e.g., /seo-strategy) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
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Use Cases▌
Task Automation & Efficiency
Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Knowledge Enhancement
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Quality Improvement
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client with skill support
- ›Clear understanding of task or problem to solve
- ›Willingness to iterate and refine outputs
Time Estimate
15-45 minutes depending on use case complexity
Installation Steps
- 1.Install skill using provided installation command
- 2.Test with simple use case relevant to your work
- 3.Evaluate output quality and relevance
- 4.Iterate on prompts to improve results
- 5.Integrate into regular workflow if valuable
Common Pitfalls
- ⚠Expecting perfect results without iteration
- ⚠Not providing enough context in prompts
- ⚠Using skill for tasks outside its intended scope
- ⚠Accepting outputs without review and validation
Best Practices▌
✓ Do
- +Start with clear, specific prompts
- +Provide relevant context and constraints
- +Review and refine all outputs before using
- +Iterate to improve output quality
- +Document successful prompt patterns
✗ Don't
- −Don't use without understanding skill limitations
- −Don't skip validation of outputs
- −Don't share sensitive information in prompts
- −Don't expect skill to replace human judgment
💡 Pro Tips
- ★Be specific about desired format and style
- ★Ask for multiple options to choose from
- ★Request explanations to understand reasoning
- ★Combine AI efficiency with human expertise
When to Use This▌
✓ Use When
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid When
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
Learning Path▌
- 1Familiarize yourself with skill capabilities and limitations
- 2Start with low-risk, non-critical tasks
- 3Progress to more complex and valuable use cases
- 4Build expertise through regular use and experimentation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.6★★★★★47 reviews- ★★★★★Kaira Flores· Dec 24, 2024
Solid pick for teams standardizing on skills: seo-strategy is focused, and the summary matches what you get after install.
- ★★★★★Hiroshi Iyer· Dec 16, 2024
Keeps context tight: seo-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Kabir Torres· Dec 12, 2024
We added seo-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Hiroshi Gupta· Nov 15, 2024
I recommend seo-strategy for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Yuki Kim· Nov 7, 2024
seo-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Yash Thakker· Nov 3, 2024
Useful defaults in seo-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Isabella Thompson· Nov 3, 2024
seo-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Evelyn Iyer· Nov 3, 2024
Registry listing for seo-strategy matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Isabella Dixit· Nov 3, 2024
Solid pick for teams standardizing on skills: seo-strategy is focused, and the summary matches what you get after install.
- ★★★★★Yuki Mensah· Oct 26, 2024
Solid pick for teams standardizing on skills: seo-strategy is focused, and the summary matches what you get after install.
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