local-seo
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
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Install Skill
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Installation Guide
How to use local-seo on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your machine
- ›Node.js 16+ with npm — verify with
node --version - ›Active project directory where you want to add
local-seo
Run the install command
Execute the skills CLI command in your project's root directory to begin installation:
Fetches local-seo from kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate local-seo. Access via /local-seo in your agent's command palette.
Security Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
Documentation
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify:
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases
Task Automation & Efficiency
Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Knowledge Enhancement
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Quality Improvement
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Implementation Guide
Prerequisites
- ›Claude Desktop or compatible AI client with skill support
- ›Clear understanding of task or problem to solve
- ›Willingness to iterate and refine outputs
Time Estimate
15-45 minutes depending on use case complexity
Steps
- 1Install skill using provided installation command
- 2Test with simple use case relevant to your work
- 3Evaluate output quality and relevance
- 4Iterate on prompts to improve results
- 5Integrate into regular workflow if valuable
Common Pitfalls
- ⚠Expecting perfect results without iteration
- ⚠Not providing enough context in prompts
- ⚠Using skill for tasks outside its intended scope
- ⚠Accepting outputs without review and validation
Best Practices
✓ Do
- +Start with clear, specific prompts
- +Provide relevant context and constraints
- +Review and refine all outputs before using
- +Iterate to improve output quality
- +Document successful prompt patterns
✗ Don't
- −Don't use without understanding skill limitations
- −Don't skip validation of outputs
- −Don't share sensitive information in prompts
- −Don't expect skill to replace human judgment
💡 Pro Tips
- ★Be specific about desired format and style
- ★Ask for multiple options to choose from
- ★Request explanations to understand reasoning
- ★Combine AI efficiency with human expertise
When to Use This
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
Learning Path
- 1Familiarize yourself with skill capabilities and limitations
- 2Start with low-risk, non-critical tasks
- 3Progress to more complex and valuable use cases
- 4Build expertise through regular use and experimentation
Related Skills
youtube-seo
25kostja94/marketing-skills
seo-audit
6kostja94/marketing-skills
google-search-console
41kostja94/marketing-skills
meta-ads
9kostja94/marketing-skills
tiktok-ads
6kostja94/marketing-skills
keyword-research
6kostja94/marketing-skills
Reviews
- CChaitanya Patil★★★★★Dec 20, 2024
Keeps context tight: local-seo is the kind of skill you can hand to a new teammate without a long onboarding doc.
- MMaya Jain★★★★★Dec 20, 2024
Keeps context tight: local-seo is the kind of skill you can hand to a new teammate without a long onboarding doc.
- MMeera Dixit★★★★★Dec 20, 2024
local-seo fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- MMaya Malhotra★★★★★Dec 16, 2024
local-seo reduced setup friction for our internal harness; good balance of opinion and flexibility.
- NNoah Ndlovu★★★★★Dec 12, 2024
local-seo is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- CCarlos Agarwal★★★★★Dec 8, 2024
We added local-seo from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- PPiyush G★★★★★Nov 11, 2024
Registry listing for local-seo matched our evaluation — installs cleanly and behaves as described in the markdown.
- HHana Liu★★★★★Nov 11, 2024
Registry listing for local-seo matched our evaluation — installs cleanly and behaves as described in the markdown.
- AAarav Wang★★★★★Nov 7, 2024
local-seo fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- AAisha Martinez★★★★★Nov 7, 2024
local-seo is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
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