Guides homepage content, structure, and conversion optimization.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionhomepage-generatorExecute the skills CLI command in your project's root directory to begin installation:
Fetches homepage-generator from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate homepage-generator. Access via /homepage-generator in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Guides homepage content, structure, and conversion optimization.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Role | Priority | Notes |
|---|---|---|
| Conversion | Primary | Homepage is a trust machine and conversion engine—not a sales pitch. Most visitors (70–80%) are first-time; they need clarity, credibility, and orientation within 3–5 seconds. Convert through trust-building and guided exploration, not aggressive selling. |
| Brand | Primary | First impression, credibility test, orientation center. Answers: Who are you? What do you offer? Why should I care? Brand voice and differentiation live here—see branding. |
| Branded keywords SEO | Required | Primary SEO goal: rank for brand name so people can find you in SERPs. Branded searches indicate high intent and familiarity; they convert better than non-branded. |
| Broad/non-branded SEO | Secondary | Homepage is not the main SEO traffic driver—blog, product pages, and category pages typically carry that. A well-optimized homepage can rank for related non-branded terms as a bonus; do not sacrifice UX or conversion for broad keyword stuffing. |
Principle: SEO and CRO work together. Good homepage SEO aligns with user needs; conversion optimization ensures attracted traffic converts. See landing-page-generator for single-goal campaign pages (homepage is multi-purpose).
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition. See branding for brand strategy, positioning, differentiation.
Identify:
| Section | Purpose |
|---|---|
| Hero | Value proposition, primary CTA, above the fold |
| Social proof | Logos, testimonials, metrics; "As Seen In" (press coverage) when applicable; see customer-stories-page-generator for case study snippets |
| Features/Benefits | What it does, why it matters |
| Use cases | Who it's for, how they use it |
| Objection handling | FAQ, guarantees, comparisons |
| Final CTA | Repeat primary action |
Combine as needed: Headline, Subheadline, Primary CTA, Supporting Image/Demo, Benefits Section, Social Proof, Search Box (if applicable), Secondary CTA, Banner. Navigation: Horizontal Bar, Dropdown, Hamburger (mobile), Sidebar, Footer; ensure Desktop + Mobile parity. See hero-generator for hero design.
Branded keywords first: Title and meta should include brand name; ensure homepage ranks for "[Brand Name]" so users can find the official site. See brand-protection when impersonation risk exists—place "Official website: [domain]" above fold or in hero.
Schema: Add Organization + WebSite JSON-LD on homepage (or in root layout for site-wide). Organization establishes brand entity; WebSite enables sitelinks searchbox. Do not put Organization only on About page—About uses AboutPage schema. See schema-markup, entity-seo.
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
kostja94/marketing-skills
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
homepage-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
homepage-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
homepage-generator reduced setup friction for our internal harness; good balance of opinion and flexibility.
homepage-generator has been reliable in day-to-day use. Documentation quality is above average for community skills.
Useful defaults in homepage-generator — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
homepage-generator has been reliable in day-to-day use. Documentation quality is above average for community skills.
I recommend homepage-generator for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
We added homepage-generator from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Solid pick for teams standardizing on skills: homepage-generator is focused, and the summary matches what you get after install.
Keeps context tight: homepage-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.
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