cta-generator

Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.

kostja94/marketing-skillsUpdated May 26, 2026

Works with

Claude CodeCursorClineWindsurfCodexGooseGitHub CopilotZed

1

total installs

1

this week

304

GitHub stars

0

upvotes

Install Skill

Run in your terminal

$npx skills add https://github.com/kostja94/marketing-skills --skill cta-generator

1

installs

1

this week

304

stars

Installation Guide

How to use cta-generator on Cursor

AI-first code editor with Composer

1

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

  • Cursor installed and configured on your machine
  • Node.js 16+ with npm — verify with node --version
  • Active project directory where you want to add cta-generator
2

Run the install command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/kostja94/marketing-skills --skill cta-generator

Fetches cta-generator from kostja94/marketing-skills and configures it for Cursor.

3

Select Cursor when prompted

The CLI shows a list of agents. Use arrow keys and space to select Cursor:

◆ Which agents do you want to install to?
│ ── Universal (.agents/skills) ────────────────
│ · Cline · Codex · Goose · Windsurf
│ ●Cursor(selected)
│ · Cursor · Aider · Continue
4

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/cta-generator

Restart Cursor to activate cta-generator. Access via /cta-generator in your agent's command palette.

Security Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.

Documentation

Components: Call-to-Action (CTA)

Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for conversion goals.

Identify:

  1. Context: Hero, form, pricing, product page
  2. User stage: Awareness, consideration, decision
  3. Primary action: Sign up, buy, trial, download

Design Principles

Visual Clarity

  • Look like buttons: Background, border, corner radius, shadow
  • Stand out: Contrasting color; clear hierarchy
  • Size: ≥48×48px for touch; minimum 48px wide

Hierarchy

  • Primary CTA: One per section; impossible to miss
  • Secondary CTA: Lower priority; visually distinct
  • Avoid: Multiple competing CTAs causing choice overload

Color & Shape

  • Color: High contrast; red/orange for urgency
  • Shape: Rounded = friendly; angled = dynamic
  • Accessibility: →.5:1 contrast for text

Copy Best Practices

  • Action-oriented: "Buy," "Sign up," "Subscribe," "Get started"
  • Loss aversion: "Claim Your Discount Before It's Gone" vs "Get 10% Off"; see discount-marketing-strategy for discount campaign design
  • Clear, no ambiguity: User knows exactly what happens
  • Scarcity/urgency: When appropriate; avoid overuse

Placement

  • Above the fold for primary actions
  • After value proposition; build value before CTA
  • Near trust signals (testimonials, badges)
  • Sticky/fixed for long pages (use sparingly)

Technical

  • Semantic HTML: <button> or <a> with role="button" when needed
  • Visible focus state for keyboard users
  • Loading state for async actions: disable button during async operations; show spinner or loading text; prevent double-submit
  • cursor-pointer: Add cursor-pointer to all clickable CTAs; default cursor on interactive elements is poor UX
  • aria-label: Use aria-label for icon-only buttons (e.g., close, search); screen readers need descriptive labels
  • Hover stability: Use color/opacity transitions (150–300ms); avoid scale transforms that shift layout

Testing

  • A/B test: color, copy, placement, size
  • Measure: click-through rate, conversion rate

Output Format

  • CTA copy suggestions
  • Design notes (color, size, hierarchy)
  • Placement recommendations
  • Accessibility checklist (cursor-pointer, aria-label, focus, loading state)

Related Skills

  • hero-generator: Hero typically contains primary CTA
  • landing-page-generator: CTA is step 5 of landing page flow; single-goal pages
  • testimonials-generator: Testimonials near CTAs boost conversion
  • trust-badges-generator: Badges near CTAs increase trust
  • pricing-page-generator: CTA on pricing pages (e.g., "Start free trial")

List & Monetize Your Skill

Submit your Claude Code skill and start earning

Get started →

Use Cases

User Story & Requirements Generation

Create detailed user stories, acceptance criteria, and feature specs

Example

Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios

Reduce spec writing time by 50%, ensure comprehensive coverage

Competitive Analysis

Research competitors, compare features, identify gaps

Example

Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities

Complete competitive research in 2 hours instead of 2 days

Roadmap Prioritization

Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs

Example

Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale

Make data-driven prioritization decisions faster

Stakeholder Communication

Draft PRDs, status updates, and stakeholder presentations

Example

Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement

Save 3-5 hours/week on communication overhead

Implementation Guide

Prerequisites

  • Claude Desktop or compatible AI client
  • Access to product documentation and roadmap tools (Jira, Notion, etc.)
  • Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
  • Stakeholder contact information and communication channels

Time Estimate

30-60 minutes to see productivity improvements

Steps

  1. 1Install product management skill
  2. 2Start with user story generation for known feature
  3. 3Progress to competitive analysis: research 2-3 competitors
  4. 4Use for roadmap prioritization: apply RICE/ICE scoring
  5. 5Draft stakeholder communications and refine based on feedback
  6. 6Build template library for recurring PM tasks
  7. 7Share effective prompts with product team

Common Pitfalls

  • Not validating competitive research—verify facts before sharing
  • Accepting user stories without involving engineering team
  • Over-relying on frameworks without qualitative judgment
  • Not customizing outputs to company culture and communication style
  • Skipping stakeholder validation of generated requirements

Best Practices

✓ Do

  • +Validate research and competitive analysis with real data
  • +Collaborate with engineering when generating technical requirements
  • +Customize frameworks and templates to your company context
  • +Use skill for first drafts, refine with stakeholder input
  • +Document successful prompt patterns for PM tasks
  • +Combine AI efficiency with human judgment and intuition

✗ Don't

  • Don't publish competitive analysis without fact-checking
  • Don't finalize user stories without engineering review
  • Don't make prioritization decisions solely on AI scoring
  • Don't skip customer validation of generated requirements
  • Don't ignore company-specific context and culture

💡 Pro Tips

  • Provide context: company goals, constraints, customer feedback
  • Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
  • Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
  • Use skill for 70% generation + 30% customization to company needs

When to Use This

✓ Use when

Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.

✗ Avoid when

Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.

Learning Path

  1. 1Basic: user stories, feature specs, status updates
  2. 2Intermediate: competitive analysis, prioritization frameworks, PRDs
  3. 3Advanced: product strategy, go-to-market planning, OKR setting
  4. 4Expert: product vision, market positioning, business model innovation

Related Skills

Reviews

4.647 reviews
  • D
    Diego GonzalezDec 8, 2024

    We added cta-generator from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • H
    Hana GhoshDec 4, 2024

    cta-generator fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • O
    Olivia HaddadDec 4, 2024

    Keeps context tight: cta-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.

  • M
    Maya WhiteNov 27, 2024

    cta-generator fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • C
    Carlos TandonNov 23, 2024

    We added cta-generator from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • N
    Nia AbebeNov 19, 2024

    Keeps context tight: cta-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.

  • S
    Sakura BrownOct 18, 2024

    Registry listing for cta-generator matched our evaluation — installs cleanly and behaves as described in the markdown.

  • R
    Ren YangOct 14, 2024

    Solid pick for teams standardizing on skills: cta-generator is focused, and the summary matches what you get after install.

  • M
    Maya JacksonOct 10, 2024

    cta-generator has been reliable in day-to-day use. Documentation quality is above average for community skills.

  • H
    Hiroshi ZhangSep 21, 2024

    cta-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

showing 1-10 of 47

1 / 5

Discussion

Comments — not star reviews
  • No comments yet — start the thread.