How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-strategy support?

content-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-strategy free to use?

Yes. content-strategy is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-strategy?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Marketing

content-strategy▌

kostja94/marketing-skills · updated Apr 8, 2026

MDX-style export adds YAML metadata + attribution linking explainx.ai and this canonical listing URL.

$npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy

0 commentsdiscussion

summary

Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.

skill.md

SEO Content: Content Strategy

Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.

Identify:

Keywords: From keyword research — see keyword-research for discovery and clustering
Existing content: What already exists
Resources: Content capacity, tools
Goals: Traffic, conversions, authority

Product-Led SEO: Do SEO around product/users, not around industry/search engines. See seo-strategy for Product-Led SEO principle, products suited for SEO, and workflow order.

Topic Clusters

Topic clusters organize content by topic rather than isolated keywords. A pillar page covers a broad core topic; cluster articles cover subtopics; all connect via internal links. This signals topical authority to search engines and AI systems.

Structure

Pillar page (broad topic, 2,000-5,000+ words)
    <-> internal links
Cluster 1 (subtopic, 800-2,500 words)
Cluster 2 (subtopic)
...
Cluster 6-12 (subtopics)
    <-> cluster to cluster links

Pillar Page

Attribute	Guideline
Length	2,000-5,000+ words; comprehensive guide
Keyword	Broad head term with search volume
Role	Hub; links to all cluster articles; targets primary topic
Conversion	Link to product/feature pages where relevant

Cluster Articles

Attribute	Guideline
Count	6-12 articles per pillar (minimum 6 for authority)
Length	800-2,500 words each; focused on one subtopic
Keyword	Long-tail, specific intent per article
Links	Each cluster links to pillar; pillar links back; related clusters link to each other

Internal Linking Model

Link type	Purpose
Pillar to Cluster	Hub distributes authority; users discover subtopics
Cluster to Pillar	Signals relationship; passes equity to hub
Cluster to Cluster	Related subtopics; strengthens topical coverage

Structure and Content Equally Important

Framework and body quality both matter: TOC, chapter logic, and content depth are all essential for SEO and UX. Weak structure undermines strong writing; weak writing undermines strong structure. Plan both from the start.

Why Topic Clusters Work

Topical authority: Rank for multiple variations; comprehensive coverage signals expertise
Avoid cannibalization: One page per topic/keyword; no competing pages
Better internal linking: Clear logic; crawlers understand structure
AI citations: Clustered content gets ~42% more AI citations than standalone
Traffic: ~30% more organic traffic; rankings hold ~2.5x longer

Implementation Steps

Choose 3-7 core topics -> business relevance, search demand, competitive opportunity
Map subtopics -> People Also Ask, competitor analysis, keyword tools
Content audit -> Identify existing pages that can become pillar or cluster; find gaps
Build clusters first (optional) -> Cluster pages often rank first; add pillar after
Create pillar -> Comprehensive guide; link to all clusters
Establish links -> Pillar <-> cluster; cluster <-> cluster
Update quarterly -> Maintain freshness and authority

Example

Pillar: "SEO Guide" (targets "SEO")
Clusters: "Technical SEO," "On-Page SEO," "Link Building," "Content SEO," "Local SEO," "E-E-A-T"

Content Types

Type	Use	SEO Fit
How-to guides	Informational intent; high share potential	High -> matches search intent
Comparisons	Commercial intent; "X vs Y"	High
List posts	"Top 10," "Best X"	High
Glossaries	Definition queries; internal link hub	High
Tools/calculators	Linkable assets; engagement	High
Case studies	Proof; conversion support	Medium -> supports conversion
Funding / PR	Funding rounds, acquisitions	Low -> brand/PR, not search-driven
Product updates	Feature launches, release notes	Low -> internal audience
News / Trending	Industry news, hot topics	Medium -> quick spikes, short shelf life

Evergreen vs Timely Content Mix

Evergreen (70-75%): Pillar guides, how-tos, comparisons, glossaries. Drives long-term traffic, backlinks, authority. Refresh every 6-12 months.
Timely (25-30%): Seasonal, trending, news. Generates quick traffic, shows topical relevance. Link timely pieces into evergreen pillars.
Balance: Too much evergreen = blog feels stale; too much timely = irregular traffic, constant content churn.

Editorial Calendar

Map keywords to content pieces
Prioritize by opportunity (volume -> intent -> feasibility)
Schedule by capacity
Include update schedule for existing content

Output Format

Topic cluster map (pillar + 6-12 clusters)
Content calendar (topics, keywords, deadlines)
Internal linking plan
Update plan for existing content

Related Skills

content-marketing: Content types, formats, channels, repurposing; SEO content is one channel
translation: Multilingual content; translation workflow, glossary; avoid thin translations
seo-strategy: SEO workflow order, Product-Led SEO, audit approach; use when planning SEO from scratch
website-structure: Plan which pages to build; structure informs content clusters and pillar placement
keyword-research: Keywords drive content plan
programmatic-seo: Programmatic SEO for scaling pages with template + data; complements topic clusters
content-optimization: Word count, H2 keywords, keyword density, multimedia, lists -> on-page content optimization
internal-links: Clusters need internal linking
link-building: Content strategy creates linkable assets
heading-structure: Content structure uses headings

how to use content-strategy

How to use content-strategy on Cursor

AI-first code editor with Composer

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

›Cursor installed and configured on your development machine
›Node.js version 16.0+ with npm package manager (verify with node --version)
›Active project directory or workspace where you want to add content-strategy

Execute installation command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/kostja94/marketing-skills --skill content-strategy

The skills CLI fetches content-strategy from GitHub repository kostja94/marketing-skills and configures it for Cursor.

Select Cursor when prompted

The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:

◆ Which agents do you want to install to?

│

│ ── Universal (.agents/skills) ── always included ────

│ • Amp

│ • Antigravity

│ • Cline

│ • Codex

│ ●Cursor(selected)

│ • Cursor

│ • Windsurf

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/content-strategy

Reload or restart Cursor to activate content-strategy. Access the skill through slash commands (e.g., /content-strategy) or your agent's skill management interface.

⚠

Security & Verification Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.

Additional Resources

›View source code on GitHub ›Skills CLI documentation ›Learn more about Cursor ›What are agent skills?

List & Monetize Your Skill

Submit your Claude Code skill and start earning

GET_STARTED →

Use Cases▌

Task Automation & Efficiency

Automate repetitive workflows and reduce manual effort

Example

Generate reports, summarize documents, draft communications

✓

Save 3-5 hours per week on routine tasks

Knowledge Enhancement

Learn new skills, understand complex topics, get expert guidance

Example

Explain concepts, provide examples, suggest learning resources

✓

Accelerate learning and skill development by 2x

Quality Improvement

Enhance output quality through reviews, suggestions, and refinements

Example

Review drafts, suggest improvements, catch errors

✓

Improve work quality by 30-40% with less effort

Implementation Guide▌

Prerequisites

›Claude Desktop or compatible AI client with skill support
›Clear understanding of task or problem to solve
›Willingness to iterate and refine outputs

Time Estimate

15-45 minutes depending on use case complexity

Installation Steps

1.Install skill using provided installation command
2.Test with simple use case relevant to your work
3.Evaluate output quality and relevance
4.Iterate on prompts to improve results
5.Integrate into regular workflow if valuable

Common Pitfalls

⚠Expecting perfect results without iteration
⚠Not providing enough context in prompts
⚠Using skill for tasks outside its intended scope
⚠Accepting outputs without review and validation

Best Practices▌

✓ Do

+Start with clear, specific prompts
+Provide relevant context and constraints
+Review and refine all outputs before using
+Iterate to improve output quality
+Document successful prompt patterns

✗ Don't

−Don't use without understanding skill limitations
−Don't skip validation of outputs
−Don't share sensitive information in prompts
−Don't expect skill to replace human judgment

💡 Pro Tips

★Be specific about desired format and style
★Ask for multiple options to choose from
★Request explanations to understand reasoning
★Combine AI efficiency with human expertise

When to Use This▌

✓ Use When

Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.

✗ Avoid When

Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.

Learning Path▌

1Familiarize yourself with skill capabilities and limitations
2Start with low-risk, non-critical tasks
3Progress to more complex and valuable use cases
4Build expertise through regular use and experimentation

Discussion

Product Hunt–style comments (not star reviews)

No comments yet — start the thread.

general reviews

Ratings

4.5★★★★★62 reviews

★★★★★Kwame Abbas· Dec 16, 2024
Useful defaults in content-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
★★★★★Shikha Mishra· Dec 8, 2024
Solid pick for teams standardizing on skills: content-strategy is focused, and the summary matches what you get after install.
★★★★★Michael Iyer· Dec 8, 2024
content-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
★★★★★Nikhil Martinez· Dec 4, 2024
We added content-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
★★★★★Rahul Santra· Nov 27, 2024
We added content-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
★★★★★Xiao Chawla· Nov 27, 2024
Useful defaults in content-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
★★★★★Charlotte Bansal· Nov 23, 2024
Solid pick for teams standardizing on skills: content-strategy is focused, and the summary matches what you get after install.
★★★★★Ama Garcia· Nov 15, 2024
Registry listing for content-strategy matched our evaluation — installs cleanly and behaves as described in the markdown.
★★★★★Kwame Ramirez· Nov 7, 2024
content-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
★★★★★Henry Diallo· Oct 26, 2024
Keeps context tight: content-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.

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