product-launch
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
Works with
Installation Guide
How to use product-launch on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your machine
- ›Node.js 16+ with npm — verify with
node --version - ›Active project directory where you want to add
product-launch
Run the install command
Execute the skills CLI command in your project's root directory to begin installation:
Fetches product-launch from kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate product-launch. Access via /product-launch in your agent's command palette.
Security Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
Documentation
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale