Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionentity-seoExecute the skills CLI command in your project's root directory to begin installation:
Fetches entity-seo from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate entity-seo. Access via /entity-seo in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
An entity is a thing or concept that is singular, unique, well-defined, and distinguishable—e.g. person, place, organization, product, event. Entities have:
| Attribute | Meaning |
|---|---|
| Unique identity | "Apple Inc." ≠ "apple (fruit)" despite same word |
| Attributes | Founding date, location, industry |
| Relationships | Connections to other entities (e.g. Apple Inc. → Steve Jobs, iPhone) |
Entity SEO = optimizing so search engines can identify, categorize, and connect your brand/product/author within the knowledge graph. Keywords are ambiguous; entities maintain consistent meaning across contexts.
| Practice | Purpose |
|---|---|
| Clear brand/product name | Consistent naming; avoid confusion with similar entities |
| Author identity | Person schema; author bio; link to author page |
| Organization identity | Organization schema site-wide; logo, sameAs |
| Citable paragraphs | Each block understandable on its own; supports AI extraction |
| Consistency | Same name, description, logo across website, social, directories |
@id, name, url; add logo, sameAs (social, Wikidata)description, address, contactPoint; use most specific type (LocalBusiness, SoftwareApplication, etc.) when applicable@id: Use stable URL (e.g. https://example.com/#organization) for entity linking across pages. Link Organization ↔ WebSite on homepage for sitelinks searchbox.
name, url; affiliation (Organization); sameAs (LinkedIn, Twitter)https://example.com/author/jane/#personSee schema-markup for full VideoObject, Article, Product, etc.; Organization and Person are core for entity SEO.
| Feature | Description | Obtainability |
|---|---|---|
| Knowledge Panel | Entity info (brand, person, place) in SERP | WikiData, partnerships; most sites cannot directly obtain |
| Knowledge Card | Top-of-SERP semantic answer | Same as Knowledge Panel |
Actions (limited control):
See serp-features for Knowledge Panel in SERP context; multi-domain-brand-seo for Hub-Spoke entity consistency.
When using multiple domains (Hub-Spoke):
See multi-domain-brand-seo for full strategy.
Entity signals strengthen GEO citation:
See generative-engine-optimization for full GEO strategy.
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
entity-seo reduced setup friction for our internal harness; good balance of opinion and flexibility.
entity-seo fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Useful defaults in entity-seo — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added entity-seo from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
We added entity-seo from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
entity-seo is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
We added entity-seo from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Useful defaults in entity-seo — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Useful defaults in entity-seo — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Registry listing for entity-seo matched our evaluation — installs cleanly and behaves as described in the markdown.
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