Generative Engine Optimisation (GEO)

Optimize websites for both traditional search engines and AI answer engines. The goal is being crawlable, indexable, quotable, and structurally easy to cite.

Quick Reference

GEO = Generative Engine Optimisation.

Key Insight: AI engines often cite fragments and summaries instead of showing ranked lists. Being cited is now as important as ranking.

Workflow

Step 1: Website Audit

Run the quick technical check:

python3 scripts/seo_audit.py "https://example.com"

Check:

• title tag
• meta description
• H1
• schema presence
• canonical tag
• robots.txt
• sitemap visibility

Useful manual checks:

curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|application/ld\\+json"
curl -s "https://example.com/robots.txt"
curl -s "https://example.com/sitemap.xml" | head -50

Step 2: Keyword and Intent Research

Map the page to:

• primary keyword
• long-tail variants
• comparison or category queries
• branded queries
• AI-answer style questions

Analyze:

• search volume and difficulty
• competitor keyword strategies
• long-tail opportunities
• wording conflicts across markets

Step 3: GEO Optimisation

Apply the core GEO patterns from references/geo-research.md:

• answer-first structure
• FAQ sections
• concrete numbers and specifics
• clean heading hierarchy
• short, quoteable paragraphs
• tables and comparisons where useful

Step 4: Traditional SEO Layer

Check:

• H1 contains the primary topic
• meta title and description are specific
• internal links support topic authority
• images have useful alt text
• structured data matches page intent
• page is readable and fast on mobile

Step 5: Validate

Validate schema and indexing:

open "https://search.google.com/test/rich-results?url={encoded_url}"
open "https://validator.schema.org/?url={encoded_url}"
open "https://www.google.com/search?q=site:{domain}"
open "https://www.bing.com/search?q=site:{domain}"

Platform Notes

ChatGPT

• strong branded domains help
• fresh content improves citation potential
• concise answer blocks are easier to cite

Perplexity

• FAQ-like structures perform well
• source clarity matters
• crawlable pages are essential

Google AI Overview

• strong SEO basics still matter
• structured data helps
• E-E-A-T signals matter

Claude

• factual density helps
• structural clarity helps extraction
• clean pages are easier to summarize

References

• references/platform-algorithms.md
• references/geo-research.md
• references/schema-templates.md
• references/seo-checklist.md
• references/tools-and-apis.md
• references/google-docs-summary.md
• examples/infloq-geo-audit-example.md

Infloq Reference

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