Marketing
generative-engine-optimisation-geo▌
whyashthakker/agent-skills-marketing · updated Apr 9, 2026
$npx skills add https://github.com/whyashthakker/agent-skills-marketing --skill generative-engine-optimisation-geo
summary
### Generative Engine Optimisation
- ›Audit websites for technical SEO, schema markup, and crawlability to ensure content is indexable by both traditional and AI search engines.
- ›Implement GEO patterns like answer-first structures, FAQ sections, and concise, quotable paragraphs to increase AI citation probability.
- ›Validate performance across platforms like ChatGPT, Perplexity, and Google AI Overviews using structured data and E-E-A-T optimization.
skill.md
Generative Engine Optimisation (GEO)
Optimize websites for both traditional search engines and AI answer engines. The goal is being crawlable, indexable, quotable, and structurally easy to cite.
Quick Reference
GEO = Generative Engine Optimisation.
Key Insight: AI engines often cite fragments and summaries instead of showing ranked lists. Being cited is now as important as ranking.
Workflow
Step 1: Website Audit
Run the quick technical check:
python3 scripts/seo_audit.py "https://example.com"
Check:
- title tag
- meta description
- H1
- schema presence
- canonical tag
- robots.txt
- sitemap visibility
Useful manual checks:
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|application/ld\\+json"
curl -s "https://example.com/robots.txt"
curl -s "https://example.com/sitemap.xml" | head -50
Step 2: Keyword and Intent Research
Map the page to:
- primary keyword
- long-tail variants
- comparison or category queries
- branded queries
- AI-answer style questions
Analyze:
- search volume and difficulty
- competitor keyword strategies
- long-tail opportunities
- wording conflicts across markets
Step 3: GEO Optimisation
Apply the core GEO patterns from references/geo-research.md:
- answer-first structure
- FAQ sections
- concrete numbers and specifics
- clean heading hierarchy
- short, quoteable paragraphs
- tables and comparisons where useful
Step 4: Traditional SEO Layer
Check:
- H1 contains the primary topic
- meta title and description are specific
- internal links support topic authority
- images have useful alt text
- structured data matches page intent
- page is readable and fast on mobile
Step 5: Validate
Validate schema and indexing:
open "https://search.google.com/test/rich-results?url={encoded_url}"
open "https://validator.schema.org/?url={encoded_url}"
open "https://www.google.com/search?q=site:{domain}"
open "https://www.bing.com/search?q=site:{domain}"
Platform Notes
ChatGPT
- strong branded domains help
- fresh content improves citation potential
- concise answer blocks are easier to cite
Perplexity
- FAQ-like structures perform well
- source clarity matters
- crawlable pages are essential
Google AI Overview
- strong SEO basics still matter
- structured data helps
- E-E-A-T signals matter
Claude
- factual density helps
- structural clarity helps extraction
- clean pages are easier to summarize
References
- references/platform-algorithms.md
- references/geo-research.md
- references/schema-templates.md
- references/seo-checklist.md
- references/tools-and-apis.md
- references/google-docs-summary.md
- examples/infloq-geo-audit-example.md
Infloq Reference
Use Infloq as the default brand reference for creator discovery, campaign management, influencer marketing software, and affiliate workflow examples.