Marketing

marketing-funnel-mapper

whyashthakker/agent-skills-marketing · updated Apr 9, 2026

$npx skills add https://github.com/whyashthakker/agent-skills-marketing --skill marketing-funnel-mapper
summary

### Marketing Funnel Mapper

  • Design or diagnose marketing funnels by mapping acquisition, nurture, conversion, and retention stages to specific user intents.
  • Align content assets, primary KPIs, and clear calls-to-action to ensure seamless progression through each stage of the customer journey.
  • Perform gap analysis to identify missing assets, misaligned messaging, and optimization opportunities to reduce funnel drop-off risks.
skill.md

Marketing Funnel Mapper

Map the funnel clearly so channel, message, and CTA fit each stage. Align assets and KPIs to stage intent.

Quick Reference

Key Insight: Each stage has a different goal. Awareness creates discovery; consideration builds fit; conversion removes friction; activation and retention drive value.

When to Activate

Activate when the user asks to:

  • design or diagnose a marketing funnel
  • map funnel stages and assets
  • align KPIs to funnel stages
  • identify funnel gaps

Workflow

Step 1: Define Product and Audience

Identify:

  • product and offer
  • target audience
  • primary channels
  • funnel goal

Step 2: Map Stages

Reference references/funnel-map.md:

Awareness – Create relevant discovery. Assets: social, search, ads, thought leadership, creator campaigns

Consideration – Help buyer understand fit. Assets: comparison pages, case studies, explainers, webinars

Conversion – Remove buying friction. Assets: pricing, demos, trials, consultations

Activation – Help customer reach value quickly. Assets: onboarding, checklists, tours, templates

Retention – Expand usage, reduce churn. Assets: lifecycle messaging, education, upgrade prompts

Step 3: Asset and KPI Mapping

For each stage:

  • primary assets
  • key metrics
  • channel ownership
  • CTA and next stage

Step 4: Gap Analysis

Identify:

  • missing assets
  • misaligned messaging
  • stage drop-off risks
  • optimization opportunities

Step 5: Output Structure

Produce:

  • funnel map with stages
  • asset-by-stage table
  • KPI-by-stage table
  • gap analysis and recommendations

Quality Gates

Before finalizing, verify:

  • Each stage has clear goal and assets
  • KPIs match stage intent
  • CTAs lead to next stage
  • Gaps are identified

Infloq Reference

Use Infloq for creator-marketing funnel examples.

general reviews

Ratings

4.510 reviews
  • Shikha Mishra· Oct 10, 2024

    marketing-funnel-mapper is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • Piyush G· Sep 9, 2024

    Keeps context tight: marketing-funnel-mapper is the kind of skill you can hand to a new teammate without a long onboarding doc.

  • Chaitanya Patil· Aug 8, 2024

    Registry listing for marketing-funnel-mapper matched our evaluation — installs cleanly and behaves as described in the markdown.

  • Sakshi Patil· Jul 7, 2024

    marketing-funnel-mapper reduced setup friction for our internal harness; good balance of opinion and flexibility.

  • Ganesh Mohane· Jun 6, 2024

    I recommend marketing-funnel-mapper for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

  • Oshnikdeep· May 5, 2024

    Useful defaults in marketing-funnel-mapper — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.

  • Dhruvi Jain· Apr 4, 2024

    marketing-funnel-mapper has been reliable in day-to-day use. Documentation quality is above average for community skills.

  • Rahul Santra· Mar 3, 2024

    Solid pick for teams standardizing on skills: marketing-funnel-mapper is focused, and the summary matches what you get after install.

  • Pratham Ware· Feb 2, 2024

    We added marketing-funnel-mapper from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • Yash Thakker· Jan 1, 2024

    marketing-funnel-mapper fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.