Fetches marketing-skills-collection from supercent-io/skills-template and configures it for Cursor.
3
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Confirm successful installation by checking the skill directory location:
.cursor/skills/marketing-skills-collection
Restart Cursor to activate marketing-skills-collection. Access via /marketing-skills-collection in your agent's command palette.
⚠
Security Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth domains.
When to use this skill
Marketing deliverables needed: CRO, copy, SEO, analytics, and growth outputs
Repeatable, high-quality outputs: Asset generation aligned to a single KPI
Business goal → skill mapping: Convert objectives into specific marketing sub-skills
23 Sub-Skills Overview
CRO (Conversion Rate Optimization)
Sub-Skill
Description
page-cro
Landing page conversion rate optimization
signup-flow
Signup flow optimization
onboarding
Onboarding experience improvement
form-optimization
Form optimization (fields, UX)
paywall
Paywall/pricing page optimization
Copywriting
Sub-Skill
Description
copywriting
Ad/marketing copy creation
copy-editing
Existing copy improvement
email-sequence
Email sequence design
social-content
Social media content
SEO
Sub-Skill
Description
seo-audit
SEO audit and improvement recommendations
programmatic-seo
Programmatic SEO pages
comparison-page
Comparison page creation
schema-markup
Structured data markup
Ads & Analytics
Sub-Skill
Description
analytics-tracking
Analytics tracking setup
paid-ads
Paid advertising strategy/copy
ab-test
A/B test design
Strategy & Growth
Sub-Skill
Description
launch-strategy
Product launch strategy
pricing-strategy
Pricing strategy
retention
Retention improvement strategy
churn-analysis
Churn analysis
growth-experiments
Growth experiment design
referral-program
Referral program design
content-strategy
Content strategy development
Instructions
Step 1: Define Objective and Constraints
marketing_brief:objective:[single KPI - conversion rate, CTR, activation]target_audience:segment:[customer segment]pain_points:[key pain points]terminology:[terms they use]channel:[LP, email, social, SEO, ads]format:[format]offer:value_prop:[value proposition]positioning:[positioning]proof_points:[proof points]
Step 2: Select the Sub-Skill
Select the sub-skill that fits the situation:
# For CRO needs→ page-cro, signup-flow, onboarding, form-optimization, paywall
# For copy needs→ copywriting, copy-editing, email-sequence, social-content
# For SEO needs→ seo-audit, programmatic-seo, comparison-page, schema-markup
# For ads/analytics needs→ analytics-tracking, paid-ads, ab-test
# For strategy/growth needs→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments
## Implementation Checklist- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition
## Tracking Events| Event | Description | Success Threshold ||-------|-------------|-------------------|| page_view | Page view | baseline || cta_click | CTA click | +20% vs control || signup_complete | Signup complete | +15% vs control |## A/B Test Proposals1.[Hypothesis 1]: [variant] vs [control]
2.[Hypothesis 2]: [variant] vs [control]
Examples
Example 1: Landing Page CRO
Prompt:
Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.
Expected output:
CRO checklist prioritized by impact/effort
3 A/B test hypotheses with expected lift
Hero + CTA copy suggestions (3 variants each)
Example 2: Email Sequence
Prompt:
Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.
Expected output:
## Welcome Sequence### Email 1: Welcome (Day 0)-**Subject**: Welcome to [Product] - Let's get started
-**Goal**: Account confirmation + quick win
-**CTA**: Complete profile
### Email 2: Value Demo (Day 1)-**Subject**: See what [Product] can do in 2 minutes
-**Goal**: Feature awareness
-**CTA**: Watch demo video
### Email 3: First Workflow (Day 3)-**Subject**: Create your first workflow (step-by-step)
-**Goal**: Activation milestone
-**CTA**: Create workflow
### Email 4: Use Case (Day 5)-**Subject**: How [Customer] saved 10 hours/week
-**Goal**: Social proof + inspiration
-**CTA**: Try this template
### Email 5: Check-in (Day 7)-**Subject**: Need help getting started?
-**Goal**: Rescue non-activated users
-**CTA**: Book a call / Reply for help
## Metrics| Email | Open Rate Target | CTR Target ||-------|------------------|------------|| Email 1 | 60%+ | 30%+ |
Implementation Guide
Prerequisites
›Claude Desktop or compatible AI client with skill support
›Clear understanding of task or problem to solve
›Willingness to iterate and refine outputs
Time Estimate
15-45 minutes depending on use case complexity
Steps
1Install skill using provided installation command
2Test with simple use case relevant to your work
3Evaluate output quality and relevance
4Iterate on prompts to improve results
5Integrate into regular workflow if valuable
Common Pitfalls
⚠Expecting perfect results without iteration
⚠Not providing enough context in prompts
⚠Using skill for tasks outside its intended scope
⚠Accepting outputs without review and validation
Best Practices
✓ Do
+Start with clear, specific prompts
+Provide relevant context and constraints
+Review and refine all outputs before using
+Iterate to improve output quality
+Document successful prompt patterns
✗ Don't
−Don't use without understanding skill limitations
−Don't skip validation of outputs
−Don't share sensitive information in prompts
−Don't expect skill to replace human judgment
💡 Pro Tips
★Be specific about desired format and style
★Ask for multiple options to choose from
★Request explanations to understand reasoning
★Combine AI efficiency with human expertise
When to Use This
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
Learning Path
1Familiarize yourself with skill capabilities and limitations
2Start with low-risk, non-critical tasks
3Progress to more complex and valuable use cases
4Build expertise through regular use and experimentation
