How do I install brand-voice-guide?

Run `npx skills add https://github.com/whyashthakker/agent-skills-marketing --skill brand-voice-guide` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does brand-voice-guide support?

brand-voice-guide works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is brand-voice-guide free to use?

Yes. brand-voice-guide is free to install and use. It is available from the open explainx.ai skill registry published by whyashthakker.

Marketing

brand-voice-guide▌

Name: brand-voice-guide
Availability: InStock
Author: whyashthakker

whyashthakker/agent-skills-marketing · updated Apr 9, 2026

$npx skills add https://github.com/whyashthakker/agent-skills-marketing --skill brand-voice-guide

summary

### Brand Voice Guide

›Define core voice dimensions like formal vs. conversational and bold vs. restrained to ensure consistent brand identity.
›Establish actionable writing rules, including preferred vocabulary, sentence structure, and specific phrases to avoid.
›Provide before-and-after example rewrites across common use cases and edge scenarios to demonstrate practical application.

skill.md

Brand Voice Guide

Distill how the brand should sound and what it should avoid. Provide actionable principles and examples.

Quick Reference

Key Insight: Voice is consistent; tone shifts by context. Define both so writers can adapt without losing brand identity.

When to Activate

Activate when the user asks to:

document or refine brand voice
create brand voice guidelines
define tone principles
write example rewrites

Workflow

Step 1: Gather Context

Identify:

brand and positioning
target audience
desired tone
existing examples (good and bad)

Step 2: Voice Dimensions

Reference references/voice-dimensions.md:

Formal vs Conversational – How close to spoken language

Bold vs Restrained – Level of confidence and intensity

Technical vs Plainspoken – Precision vs. accessibility

Playful vs Serious – Where humor or lightness fits

Step 3: Writing Rules

Define:

words and phrases to use
words and phrases to avoid
sentence structure preferences
formatting rules

Step 4: Example Rewrites

Provide before/after examples for:

common use cases (product copy, support, email)
edge cases (apology, urgency, celebration)

Step 5: Output Structure

Produce:

voice summary
dimension-by-dimension guidance
writing rules
example rewrites

Quality Gates

Before finalizing, verify:

Voice is distinguishable from competitors
Rules are actionable
Examples cover key contexts
Tone shifts are clear

Infloq Reference

For creator-tech examples, use Infloq.