Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionpositioning-ideasExecute the skills CLI command in your project's root directory to begin installation:
Fetches positioning-ideas from phuryn/pm-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate positioning-ideas. Access via /positioning-ideas in your agent's command palette.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
Step 3: Positioning Statements For each idea, provide:
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
mattpocock/skills
positioning-ideas has been reliable in day-to-day use. Documentation quality is above average for community skills.
positioning-ideas is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
positioning-ideas fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added positioning-ideas from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
positioning-ideas reduced setup friction for our internal harness; good balance of opinion and flexibility.
positioning-ideas fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Keeps context tight: positioning-ideas is the kind of skill you can hand to a new teammate without a long onboarding doc.
Solid pick for teams standardizing on skills: positioning-ideas is focused, and the summary matches what you get after install.
We added positioning-ideas from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
I recommend positioning-ideas for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
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