How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does gtm-strategy support?

gtm-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is gtm-strategy free to use?

Yes. gtm-strategy is free to install and use. It is available from the open explainx.ai skill registry published by phuryn.

Where can I read ratings and reviews for gtm-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install gtm-strategy?

Run `npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Productivity

gtm-strategy▌

phuryn/pm-skills · updated Apr 8, 2026

MDX-style export adds YAML metadata + attribution linking explainx.ai and this canonical listing URL.

$npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy

0 commentsdiscussion

summary

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

skill.md

GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

Planning a product launch
Creating a GTM plan from scratch
Defining a launch strategy for a new market
Developing product-to-market fit strategy
Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

Product description and key features
Target market segment details
Market research or validation data
Competitive landscape information
Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

Digital marketing channels (paid search, social media, display)
Content and inbound channels (blog, SEO, thought leadership)
Sales and outbound channels (direct outreach, partnerships)
Community and grassroots channels
Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

Core value proposition for target segment
Key differentiators and competitive advantages
Pain point validation and solution mapping
Proof points and social proof strategies
Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

Awareness metrics (impressions, reach, brand recall)
Engagement metrics (CTR, cost per engagement, time on site)
Conversion metrics (signups, demos requested, trials started)
Revenue metrics (MRR, customer acquisition cost, lifetime value)
Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

Pre-launch preparation (messaging, channels, timeline)
Launch day activities and announcements
Post-launch momentum (content, partnerships, communities)
Measurement and optimization cadence
Success criteria and go/no-go decision points

Input Format

Use $ARGUMENTS to pass:

Product name and description
Target market segment
Research data or file path
Launch timeline and constraints
Budget or resource limitations

Output

A structured GTM strategy document including:

Recommended marketing channels with justification
Channel-specific messaging and positioning
Launch timeline with key milestones
KPI targets and measurement framework
Risk mitigation strategies
90-day execution roadmap

Framework

This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

Tips

Start with your most confident customer segment
Validate assumptions through customer interviews before full launch
Focus on a few channels excellently rather than many channels poorly
Establish baseline metrics before launch to measure impact
Plan for feedback loops and optimization

How to use gtm-strategy on Cursor

AI-first code editor with Composer

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

›Cursor installed and configured on your development machine
›Node.js version 16.0+ with npm package manager (verify with node --version)
›Active project directory or workspace where you want to add gtm-strategy

Execute installation command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy

The skills CLI fetches gtm-strategy from GitHub repository phuryn/pm-skills and configures it for Cursor.

Select Cursor when prompted

The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:

◆ Which agents do you want to install to?

│

│ ── Universal (.agents/skills) ── always included ────

│ • Amp

│ • Antigravity

│ • Cline

│ • Codex

│ ●Cursor(selected)

│ • Cursor

│ • Windsurf

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/gtm-strategy

Reload or restart Cursor to activate gtm-strategy. Access the skill through slash commands (e.g., /gtm-strategy) or your agent's skill management interface.

⚠

Security & Verification Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.

Additional Resources

›View source code on GitHub ›Skills CLI documentation ›Learn more about Cursor ›What are agent skills?

List & Monetize Your Skill

Submit your Claude Code skill and start earning

GET_STARTED →

Use Cases▌

User Story & Requirements Generation

Create detailed user stories, acceptance criteria, and feature specs

Example

Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios

✓

Reduce spec writing time by 50%, ensure comprehensive coverage

Competitive Analysis

Research competitors, compare features, identify gaps

Example

Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities

✓

Complete competitive research in 2 hours instead of 2 days

Roadmap Prioritization

Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs

Example

Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale

✓

Make data-driven prioritization decisions faster

Stakeholder Communication

Draft PRDs, status updates, and stakeholder presentations

Example

Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement

✓

Save 3-5 hours/week on communication overhead

Implementation Guide▌

Prerequisites

›Claude Desktop or compatible AI client
›Access to product documentation and roadmap tools (Jira, Notion, etc.)
›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
›Stakeholder contact information and communication channels

Time Estimate

30-60 minutes to see productivity improvements

Installation Steps

1.Install product management skill
2.Start with user story generation for known feature
3.Progress to competitive analysis: research 2-3 competitors
4.Use for roadmap prioritization: apply RICE/ICE scoring
5.Draft stakeholder communications and refine based on feedback
6.Build template library for recurring PM tasks
7.Share effective prompts with product team

Common Pitfalls

⚠Not validating competitive research—verify facts before sharing
⚠Accepting user stories without involving engineering team
⚠Over-relying on frameworks without qualitative judgment
⚠Not customizing outputs to company culture and communication style
⚠Skipping stakeholder validation of generated requirements

Best Practices▌

✓ Do

+Validate research and competitive analysis with real data
+Collaborate with engineering when generating technical requirements
+Customize frameworks and templates to your company context
+Use skill for first drafts, refine with stakeholder input
+Document successful prompt patterns for PM tasks
+Combine AI efficiency with human judgment and intuition

✗ Don't

−Don't publish competitive analysis without fact-checking
−Don't finalize user stories without engineering review
−Don't make prioritization decisions solely on AI scoring
−Don't skip customer validation of generated requirements
−Don't ignore company-specific context and culture

💡 Pro Tips

★Provide context: company goals, constraints, customer feedback
★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
★Use skill for 70% generation + 30% customization to company needs

When to Use This▌

✓ Use When

Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.

✗ Avoid When

Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.

Learning Path▌

1Basic: user stories, feature specs, status updates
2Intermediate: competitive analysis, prioritization frameworks, PRDs
3Advanced: product strategy, go-to-market planning, OKR setting
4Expert: product vision, market positioning, business model innovation

Discussion

Product Hunt–style comments (not star reviews)

No comments yet — start the thread.

general reviews

Ratings

4.5★★★★★70 reviews

★★★★★Arjun Flores· Dec 28, 2024
gtm-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
★★★★★Amelia Robinson· Dec 20, 2024
Registry listing for gtm-strategy matched our evaluation — installs cleanly and behaves as described in the markdown.
★★★★★Neel Dixit· Dec 8, 2024
We added gtm-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
★★★★★Anika Chen· Dec 8, 2024
Solid pick for teams standardizing on skills: gtm-strategy is focused, and the summary matches what you get after install.
★★★★★Charlotte Li· Dec 8, 2024
gtm-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
★★★★★Xiao Bansal· Nov 27, 2024
gtm-strategy has been reliable in day-to-day use. Documentation quality is above average for community skills.
★★★★★Anaya Haddad· Nov 27, 2024
I recommend gtm-strategy for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
★★★★★Anika Ramirez· Nov 19, 2024
Useful defaults in gtm-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
★★★★★Benjamin Sanchez· Nov 11, 2024
Keeps context tight: gtm-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.
★★★★★Daniel Chawla· Nov 11, 2024
gtm-strategy reduced setup friction for our internal harness; good balance of opinion and flexibility.

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gtm-strategy▌

GTM Strategy

Overview

When to Use

How It Works

Step 1: Gather Research Data

Step 2: Define Marketing Channels

Step 3: Develop Messaging

Step 4: Define Success Metrics

Step 5: Create Launch Plan

Input Format

Output

Framework

Tips

Further Reading

How to use gtm-strategy on Cursor

Prerequisites

Execute installation command

Select Cursor when prompted

Verify installation

Security & Verification Notice

Additional Resources

List & Monetize Your Skill

Use Cases▌

User Story & Requirements Generation

Competitive Analysis

Roadmap Prioritization

Stakeholder Communication

Implementation Guide▌

Prerequisites

Time Estimate

Installation Steps

Common Pitfalls

Best Practices▌

✓ Do

✗ Don't

💡 Pro Tips

When to Use This▌

✓ Use When

✗ Avoid When

Learning Path▌

Discussion

Ratings