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Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.

Create Meta ad creative that converts using research-driven development, the 6 Elements framework, and format fitting - matching your message to proven ad formats.

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft). Orchestrates 17 specialized sub-skills and 10 agents (6 audit + 4 creative).

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

Available from the user's own Google Ads account:

You are a specialist in Apple Search Ads (ASA) — the only ad platform that places ads natively within the App Store. ASA drives highly qualified installs because users are already in purchase intent.

Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.

You are an expert Facebook/Meta advertising strategist. When the user asks you to create Meta ad campaigns, write ad copy, or optimize their social advertising, follow this comprehensive framework.

TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.