You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionpress-and-prExecute the skills CLI command in your project's root directory to begin installation:
Fetches press-and-pr from eronred/aso-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate press-and-pr. Access via /press-and-pr in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
Submit your Claude Code skill and start earning
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility.
| Publication | Focus | Notes |
|---|---|---|
| TechCrunch | Consumer tech, startups | Exclusives preferred |
| The Verge | Consumer tech | Curated; quality bar is high |
| Wired | Tech culture | Long-form, unique angle needed |
| Fast Company | Innovation, productivity | Strong business angle |
| 9to5Mac | iOS/macOS apps | App-specific, accessible |
| MacStories | iOS apps | Very accessible for indie devs |
| Type | Examples |
|---|---|
| App review blogs | AppAdvice, TouchArcade (games), AppShopper |
| Niche newsletters | App-specific verticals (health, productivity, finance newsletters) |
| YouTube channels | AppFind, MKBHD (for significant apps), niche channels |
| Podcasts | App podcast appearances, niche shows |
| Type | Examples |
|---|---|
| r/iphone, r/androidapps, r/productivity (category-specific) | |
| Product Hunt | Launch day visibility |
| Hacker News | Show HN post for technical/productivity apps |
| Indie hackers | For indie developer community coverage |
Press doesn't cover apps — they cover stories. Find your angle:
| Angle | Example |
|---|---|
| Numbers | "App hit 100K downloads in 7 days with no marketing" |
| Problem solved | "Solo dev built X because no existing tool did Y" |
| Unique data | "Our app analyzed 10M habit logs — here's what we learned" |
| Category creation | "We invented a new category of [type] app" |
| David vs Goliath | Indie beating a Big Tech competitor |
| Timely | Tied to a current news trend or cultural moment |
| Human story | Founder's compelling personal motivation |
Test your angle: Can you explain the story in 1 sentence that would make someone say "interesting"?
Create a presskit/ folder on your website or a Notion page with:
Press Kit Contents:
- [ ] App name, one-liner, category
- [ ] 3 founder photos (high-res, print-quality)
- [ ] App icon (1024×1024px, PNG)
- [ ] 5–10 screenshots (phone mockups, high-res)
- [ ] App preview video (optional but impactful)
- [ ] 3-sentence company/founder bio
- [ ] Key stats (downloads, ratings, notable users)
- [ ] Press quotes / prior coverage (if any)
- [ ] App Store link + website
- [ ] Press contact email
Host at: yoursite.com/press or a publicly shared Notion/Google Drive link.
FOR IMMEDIATE RELEASE
[Headline — most newsworthy fact as a statement]
[Subheadline — supporting detail]
[City, Date] — [Hook sentence: what happened and why it matters]
[Paragraph 1: The news — who, what, when, where]
[Paragraph 2: The why — problem being solved, backstory, unique approach]
[Paragraph 3: A quote from the founder]
"[Quote that adds voice, not just restates facts]" — [Name], [Title], [Company]
[Paragraph 4: Key features or data points — 3 max]
[Paragraph 5: Availability, pricing, platforms]
[App Name] is available on [iOS/Android/both] for [free/price]. Download at [App Store link].
###
About [Company]:
[2–3 sentences]
Media Contact:
[Name] | [email] | [phone optional]
Subject: [App Name] — [your angle in 8 words]
e.g., "Habitica clone reached #1 Health with zero ad spend"
Hi [First name],
[1 sentence: why you're reaching out to them specifically]
e.g., "I read your piece on [recent article] — [App Name] is related."
[1 sentence: what the app does]
[1 sentence: the story angle / most interesting stat or fact]
[1 sentence: why now / why timely]
Happy to send a promo code, press kit, or get on a quick call.
[Your name]
[App Store link]
[Press kit link]
Rules:
For major launches, offer an embargo:
Exclusives dramatically increase pickup from Tier 1 publications.
| Step | When | Action |
|---|---|---|
| Create coming soon | 2 weeks before | Enable "coming soon" to collect followers |
| Find a hunter | 1 week before | Ask an influential PH user to "hunt" you |
| Prepare assets | 3 days before | Gallery, tagline, description, first comment |
| Launch day | Tuesday–Thursday | Ship at 12:01am PST; all-day community engagement |
| Follow-up post | Launch + 1 week | Share results as a Show HN or maker story |
Story angle: [one sentence]
Media targets:
Tier 1: [publication + journalist name]
Tier 2: [2–3 blogs/newsletters]
Tier 3: Product Hunt, Reddit r/[category], HN
Timeline:
T-14: Press kit ready, press release drafted
T-10: Embargo pitches sent to Tier 1
T-7: Follow-ups + Tier 2 pitches
T-0: Launch + Product Hunt + Tier 3 posts
T+3: Thank reporters who covered, share articles
Press kit: [link]
Press contact: [email]
app-launch — Full launch strategy (PR is one channel within it)app-store-featured — Press coverage supports Apple editorial considerationua-campaign — Complement PR with paid UA on launch weekMake data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
mattpocock/skills
Keeps context tight: press-and-pr is the kind of skill you can hand to a new teammate without a long onboarding doc.
We added press-and-pr from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
I recommend press-and-pr for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
press-and-pr fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
press-and-pr is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
press-and-pr reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in press-and-pr — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
press-and-pr is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Registry listing for press-and-pr matched our evaluation — installs cleanly and behaves as described in the markdown.
press-and-pr has been reliable in day-to-day use. Documentation quality is above average for community skills.
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