This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
Works with
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Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioncompetitive-ads-extractorExecute the skills CLI command in your project's root directory to begin installation:
Fetches competitive-ads-extractor from davila7/claude-code-templates and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate competitive-ads-extractor. Access via /competitive-ads-extractor in your agent's command palette.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
Extract all current ads from [Competitor Name] on Facebook Ad Library
Scrape ads from [Company] and analyze their messaging
Get all ads from [Competitor] focusing on their messaging
about [specific problem]. What pain points are they highlighting?
Extract ads from these 5 competitors: [list].
Compare their approaches and tell me what's working.
Get LinkedIn ads from [Competitor] and analyze their
B2B positioning strategy
User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
Process:
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads
Extracting screenshots...
[████████████████████] 100%
Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...
Analyzing messaging...
Output:
# Notion Ad Analysis
## Overview
- Total Ads: 23 active
- Primary Themes: Productivity (35%), Collaboration (30%),
Templates (20%), AI Features (15%)
- Ad Formats: Static images (60%), Video (40%)
- CTA Patterns: "Try for free", "Get started"
## Key Problems They're Highlighting
1. **Scattered Information** (8 ads)
Copy: "Stop switching between 10 different tools"
Why it works: Direct pain point many teams face
2. **Meeting Overload** (5 ads)
Copy: "Replace unnecessary meetings with async updates"
Why it works: Post-COVID remote work pain point
3. **Lost Documentation** (4 ads)
Copy: "Never ask 'where is that doc?' again"
Why it works: Universal workplace frustration
## Successful Creative Patterns
### Pattern 1: Before/After Split
- Shows chaotic tool landscape → Clean Notion workspace
- Used in 6 high-performing ads
- Visual metaphor is immediately clear
### Pattern 2: Feature Showcase
- GIF of actual product usage
- Shows specific feature in 5 seconds
- Used for new features (AI, templates)
### Pattern 3: Social Proof
- "Join 20M users" messaging
- Customer logos
- Used in 4 ads targeting enterprise
## Copy That's Working
Best Headlines:
1. "Your team's knowledge, finally in one place"
→ Benefit-focused, addresses pain directly
2. "The all-in-one workspace"
→ Clear positioning, broad appeal
3. "AI that actually helps you work"
→ Addresses AI skepticism, practical angle
Best Body Copy Patterns:
- Short sentences (under 10 words)
- Focus on outcomes not features
- Include specific numbers ("Cut meetings by 50%")
## Audience Targeting Insights
Based on ad variations:
- Startup founders: Solo productivity angle
- Team leads: Collaboration and alignment
- Enterprise: Security and compliance mentions
- Students: Free plan, templates, organization
## Recommendations for Your Ads
1. **Test the "tool sprawl" pain point**
→ Strong resonance based on their ad frequency
2. **Use product screenshots over abstract visuals**
→ All their top ads show actual UI
3. **Lead with the problem, not the solution**
→ "Tired of X?" performs better than "Introducing Y"
4. **Keep copy under 100 characters**
→ Their shortest ads seem most frequent
5. **Test before/after visual formats**
→ Proven pattern in their creative
## Files Saved
- All ads: ~/competitor-ads/notion/
- Analysis: ~/competitor-ads/notion/analysis.md
- Best performers: ~/competitor-ads/notion/top-10/
Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter
✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs
Compare [Competitor]'s ads from Q1 vs Q2.
What messaging has changed?
Extract ads from [Company A], [Company B], [Company C].
What are the common patterns? Where do they differ?
Show me ad patterns across the top 10 project management
tools. What problems do they all focus on?
Analyze video ads vs static image ads from [Competitor].
Which gets more engagement? (if data available)
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
davila7/claude-code-templates
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
ailabs-393/ai-labs-claude-skills
Useful defaults in competitive-ads-extractor — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Useful defaults in competitive-ads-extractor — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
competitive-ads-extractor is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
competitive-ads-extractor reduced setup friction for our internal harness; good balance of opinion and flexibility.
competitive-ads-extractor has been reliable in day-to-day use. Documentation quality is above average for community skills.
competitive-ads-extractor has been reliable in day-to-day use. Documentation quality is above average for community skills.
competitive-ads-extractor fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Solid pick for teams standardizing on skills: competitive-ads-extractor is focused, and the summary matches what you get after install.
We added competitive-ads-extractor from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Registry listing for competitive-ads-extractor matched our evaluation — installs cleanly and behaves as described in the markdown.
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