Salesforce has renamed its AIForce agent platform to SIForce, and more companies are testing the new vocabulary two weeks after a White House order told federal agencies to say "Super Intelligence" instead of "AI". The short version: the order binds only the federal government, the Salesforce rename is confirmed by Marc Benioff's own post, the SpaceX rename is a pledge rather than a finished change, and several other claims rest on one source. This post sorts the verified from the unverified and says what it means if you build with these products.
It follows our coverage of the executive order itself, the White House Accord on Super Intelligence and Musk's No more AI, SI post.
Quick reference: who changed what
| Company | Reported change | Status | Source quality |
|---|---|---|---|
| Salesforce | AIForce agent platform renamed SIForce | Announced by Benioff on X | Primary post, covered by several outlets |
| SpaceX / SpaceXAI | Pledge to rename to SpaceXSI | Pledge only; Grok remains the product name | Musk reply on X dated October 4 |
| OpenAI, Scale AI | Have "AI" in their names | Did not respond to Business Insider | Per AI Weekly's summary |
What did the White House order actually require?
On September 29, 2026 the White House published a fact sheet for an executive order titled "Inaugurating the Era of Super Intelligence". It directs departments and agencies to use "Super Intelligence" and "SI" in official correspondence, public communications and non-statutory policy documents, to the maximum extent permitted by law. The Assistant to the President for Science and Technology has 60 days to propose legislative language defining Super Intelligence in federal law.
Two limits matter. The order does not apply to private companies, and it exempts previously issued regulations, contracts and historical documents, according to secondary reports. Everything a company does beyond that is its own choice. Our explainer on the order covers the legal details.
On October 8 and 9, according to reports, the president escalated, calling people who keep the older term "THE ENEMY". That rhetoric, not the order's text, is what appears to be pushing companies.
Salesforce: the confirmed rename
A product label being replaced by a new label, representing Salesforce renaming AIForce to SIForce in its super intelligence branding
Benioff's post on X read, in substance: "The era of Super Intelligence is here. AIForce is officially SIForce." AI Weekly relays The Next Web's report, which dates the announcement October 10 (a Friday-night post in some time zones, October 9 in others; outlets differ on the day). The change covers the agent platform, not the company name.
Salesforce has been renaming around agents for a year. Our look at Anthropic's 37 pre-built Salesforce sales skills for Claude shows how central agent products are to the company. A rename changes the label on invoices, docs and the sales deck. It does not change what the software does, and we found no change to pricing, APIs or contract terms in the coverage.
One commentary noted that Salesforce's own website had not caught up when the post went out. We found no later confirmation either way, so treat the extent of the update as unverified.
SpaceX: a pledge, not yet a documented change
The origin is Musk's October 4 exchange. A user suggested renaming SpaceXAI to SpaceXSI, and Musk replied "Yes, we will make that change". Euronews and TechRepublic covered the pledge, and we wrote it up in our consciousness-debate post.
An aggregator summary says SpaceXAI has since adopted "SpaceX Super Intelligence" in public branding, API documentation and brand guidelines. We could not verify that. A search for brand guidelines or documentation changes returned nothing, and the company site blocked our fetch. Until SpaceX publishes a page or a press note, the accurate statement is: the CEO pledged, and no formal rename is documented. For readers using the API, Grok model names are what matter, and we saw no change. For background on how this company got its current name, see our coverage of the SpaceX and Cursor acquisition and Grok branding.
What about Tesla, Microsoft and Nvidia?
Some aggregator summaries list Tesla ("Tesla SI"), Microsoft (Satya Nadella using the term) and Nvidia as adopters. We found no company page or reputable outlet that confirms any of them, so we do not count them. The rule we use: a quote is a quote, a renamed product on the company's own page is a rename.
Timeline: from an order to a product rename in two weeks
Putting dates side by side shows how quickly a federal vocabulary rule turned into product marketing, and where the evidence is thin.
- September 29. The White House publishes the fact sheet for the order and unveils the voluntary accord on the same day. Our accord post lists the four commitment layers.
- October 4. Musk replies that SpaceXAI will change its name. This is the first major private-sector response, and it came before any company page changed.
- October 8 to 9. The president's "THE ENEMY" remark about people who keep using the older term is reported by several outlets. This is the point where a voluntary choice starts to look like a loyalty signal.
- October 9 or 10. Benioff announces SIForce. Outlets disagree on the day, which is a small reminder to check primary posts rather than rely on one summary.
- October 12 and 13. Aggregators begin listing Tesla, Microsoft and Nvidia as adopters, which we could not confirm.
The pattern is familiar from earlier branding waves. When "cloud" and then "generative AI" became the hot label, vendors relabeled existing products within a quarter, and the underlying engineering did not change. What is different this time is the political trigger: the push comes from the government, not from customers or analysts, and the word is contested. That is why some executives will adopt it loudly, others quietly, and some not at all.
For readers who track vendor claims, this is a good example of a story where the headline ("companies replace AI with super intelligence") is stronger than the evidence. One confirmed product rename, one pledge, and a handful of single-source mentions is the honest count today.
Why would companies do this?
Three motives fit the public facts. None is confirmed by the companies.
- Alignment with a customer. The federal government is a large buyer, and sales teams that sell to agencies have an incentive to match vocabulary in proposals.
- Positioning. "Super intelligence" signals a step beyond assistants, a story that fits the White House accord's framing. We discussed the capability claims in the White House accord post.
- Cheap signalling. Renaming costs little compared with changing a product.
Critics are blunt. The Next Web's note, relayed by AI Weekly, is that a new label does not show a system meets the bar for super intelligence, which it defines as far more capable than humans across many tasks. Some commentators also warn that tying a brand to a politically charged label is risky if the term fades. That is opinion, not reporting, and we flag it as such.
What this means for what you build or pay
A signed official document with a seal, representing the executive order that tells federal agencies to use super intelligence terminology
- Nothing technical changes. Model IDs, API endpoints, SDK package names and prices are not touched by a marketing rename. Do not change code because a vendor changed a label.
- Search and docs will split. For a while the same product will be "AIForce" in older documents and "SIForce" in new ones. Add both names to your internal wiki and search aliases.
- Procurement language may change. If you sell to US federal agencies, expect solicitations and reports to use "SI". Mirror the buyer's term in proposals, and keep a glossary.
- Contracts and compliance. Existing contracts are generally exempt per secondary reports; check your own agreements rather than assume.
- Treat capability claims separately. A product called "super intelligence" is not tested against any definition. Evaluate it on your tasks.
If you want a neutral reference for the term itself, our superintelligence explainer lays out how researchers use it.
What is verified and what is not
| Claim | Verdict |
|---|---|
| Executive order signed September 29 telling agencies to use SI | Confirmed by the White House fact sheet |
| Order applies to private companies | False; it covers federal agencies |
| Benioff announced AIForce is now SIForce | Confirmed by his post and multiple outlets |
| Musk pledged to rename SpaceXAI to SpaceXSI | Confirmed as a pledge; no documented formal change |
| SpaceX brand guidelines and API docs updated | Unverified |
| Tesla AI is now Tesla SI | Unverified |
| Nadella and Nvidia have adopted the term | Unverified |
What we are watching next
- A SpaceX or xAI page that actually shows the new name.
- Whether OpenAI, Anthropic, Google or Meta respond. None had announced a rename of its products in the coverage we read.
- The 60-day deadline for a legal definition of Super Intelligence, which would show what the term is supposed to mean.
Related reading
- Trump signs order renaming AI to Super Intelligence
- White House Accord on Super Intelligence
- Musk says No more AI, SI
- What is superintelligence? ASI explained
- Anthropic's Salesforce sales skills for Claude
- SpaceX and Cursor: Grok branding
Details are accurate as of October 13, 2026. Rename claims move quickly; we will update this post when SpaceX, Tesla or others publish official changes.