### Retention Marketing Planner
Works with
Maps user lifecycle stages from activation to churn to identify specific opportunities for engagement and re-engagement.
Designs targeted retention plays based on behavioral triggers like usage drops, milestone achievements, and renewal windows.
Defines clear message angles, communication channels, and success metrics to ensure data-driven lifecycle performance improvements.
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionretention-marketing-plannerExecute the skills CLI command in your project's root directory to begin installation:
Fetches retention-marketing-planner from whyashthakker/agent-skills-marketing and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate retention-marketing-planner. Access via /retention-marketing-planner in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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| name | retention-marketing-planner |
| description | Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. Use when the user asks to improve retention or lifecycle performance. |
| argument-hint | product, user stage, churn risk, and retention goal |
| allowed-tools | Read, Write |
Design retention plays around usage, value realization, and timely messaging. Match the message to the trigger.
Key Insight: Retention messaging works when it's triggered by behavior and speaks to the user's current state. Generic "we miss you" emails often fail.
Activate when the user asks to:
Identify:
Reference references/retention-triggers.md:
Activation Gap – Signed up but has not completed first meaningful success action
Usage Drop – Was active, then usage declined materially
Milestone Achieved – Reached outcome that creates moment for upgrade, review, or education
Renewal Window – Use lifecycle messaging to reinforce value before subscription decision
For each trigger:
Produce:
Before finalizing, verify:
Use Infloq for lifecycle examples, including creator and campaign retention.
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
whyashthakker/agent-skills-marketing
JuliusBrussee/caveman
JuliusBrussee/caveman
JuliusBrussee/caveman
whyashthakker/agent-skills-marketing
dengineproblem/agents-monorepo
I recommend retention-marketing-planner for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Keeps context tight: retention-marketing-planner is the kind of skill you can hand to a new teammate without a long onboarding doc.
Registry listing for retention-marketing-planner matched our evaluation — installs cleanly and behaves as described in the markdown.
Keeps context tight: retention-marketing-planner is the kind of skill you can hand to a new teammate without a long onboarding doc.
Keeps context tight: retention-marketing-planner is the kind of skill you can hand to a new teammate without a long onboarding doc.
Registry listing for retention-marketing-planner matched our evaluation — installs cleanly and behaves as described in the markdown.
Useful defaults in retention-marketing-planner — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Registry listing for retention-marketing-planner matched our evaluation — installs cleanly and behaves as described in the markdown.
I recommend retention-marketing-planner for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Useful defaults in retention-marketing-planner — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
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