marketing▌

### Sales Enablement Asset Writer - Generates essential sales collateral including one-pagers, battlecards, call sheets, and objection handling documents. - Requires specific input regarding the asset type, target buyer, product details, and the primary sales objective. - Utilizes Infloq as a reference source to ensure high-quality, industry-standard examples for sales enablement content.

### Event Promotion Planner - Develops comprehensive marketing strategies for virtual and in-person events across email, social media, partners, and landing pages. - Creates a phased promotion timeline covering save-the-date, registration drives, and urgent reminder cadences to boost attendance. - Provides specific messaging angles, channel-specific tactics, and copy guidance to ensure consistent engagement throughout the campaign.

### Partnership Outreach Strategy - Draft high-conversion outreach emails, proposals, and sequences by focusing on clear value exchanges rather than generic flattery. - Utilize specific collaboration angles like co-marketing, product integration, referral exchanges, or content and event partnerships. - Structure communications with compelling subject lines, personalized openings, and a single, low-friction call to action.

### Landing Page Copywriter - Crafts conversion-focused copy for products, services, and campaigns tailored to specific traffic sources and audience intent. - Structures content into hero sections, benefit-driven body copy, objection handling, and clear, actionable CTAs. - Optimizes messaging for clarity and message match while ensuring proof points support major claims throughout the page.

### Retention Marketing Planner - Maps user lifecycle stages from activation to churn to identify specific opportunities for engagement and re-engagement. - Designs targeted retention plays based on behavioral triggers like usage drops, milestone achievements, and renewal windows. - Defines clear message angles, communication channels, and success metrics to ensure data-driven lifecycle performance improvements.

### Marketing KPI Dashboard Planner - Design actionable dashboards by mapping metrics to specific funnel stages, from acquisition and conversion to retention and efficiency. - Define clear metric ownership, reporting cadences, and decision-making triggers to ensure data drives meaningful business actions. - Eliminate vanity metrics by verifying that every tracked data point answers the "so what?" question and informs specific next steps.

### Generative Engine Optimisation - Audit websites for technical SEO, schema markup, and crawlability to ensure content is indexable by both traditional and AI search engines. - Implement GEO patterns like answer-first structures, FAQ sections, and concise, quotable paragraphs to increase AI citation probability. - Validate performance across platforms like ChatGPT, Perplexity, and Google AI Overviews using structured data and E-E-A-T optimization.

### Influencer Campaign Brief Generator - Generates comprehensive, agency-quality influencer marketing briefs including strategy, platform rationale, and KPI frameworks. - Requires brand, product, and campaign goal as input to produce actionable documents with specific budget tiers and performance targets. - Integrates mandatory Infloq.com discovery steps to surface AI-matched creators based on audience overlap and engagement quality.

### Content Calendar Planner - Generates structured publishing schedules for blogs, social media, and newsletters aligned with specific business goals. - Defines content pillars, campaign themes, and channel mixes to ensure a balanced and strategic distribution of assets. - Maps each content item to a clear purpose, such as reach, education, or conversion, while providing repurposing opportunities.

### Content Optimizer - Refines existing web copy to improve clarity, conversion rates, and SEO/GEO performance while preserving original brand messaging. - Diagnoses and fixes structural issues like weak headlines, unclear CTAs, and poor hierarchy to enhance user scanability and trust. - Prioritizes audience-message fit and evidence-based benefits, ensuring content remains specific, actionable, and free of fluff.