Create Meta ad creative that converts using research-driven development, the 6 Elements framework, and format fitting - matching your message to proven ad formats.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionmeta-ads-creativeExecute the skills CLI command in your project's root directory to begin installation:
Fetches meta-ads-creative from cdeistopened/opened-vault and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate meta-ads-creative. Access via /meta-ads-creative in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Create Meta ad creative that converts using research-driven development, the 6 Elements framework, and format fitting - matching your message to proven ad formats.
Core Philosophy: The best Meta ads don't look like ads. Lo-fi > polished. Authentic > produced. Native > interruptive.
Related Skills:
hook-and-headline-writing - Optimizing Primary Text hooksopened-identity - Brand voice alignmentsocial-content-creation - Organic content that can be boostedValue = Dream Outcome x Perceived Likelihood / Time Delay x Effort
Every ad must communicate: (1) What transformation they want, (2) Will it work for them, (3) How long until results, (4) How hard is it.
Every Meta ad has 6 elements:
| Element | Purpose | Key Guidance |
|---|---|---|
| Media | Stop the scroll (80% of performance) | iPhone footage > professional. Faces > stock. |
| Primary Text | Hook + body copy above media | First 125 chars show before "See More" |
| Headline | Short promise below media | 5-8 words max |
| Description | Secondary text below headline | Urgency, proof, or clarification |
| CTA Button | Action button | "Learn More" (cold) / "Apply Now" (warm) |
| Page | Landing destination | Message must match ad |
Load on-demand:
references/6-elements-framework.mdfor detailed guidance on each element.
Goal: Understand audience language before writing.
Sources to mine:
Output: [Campaign]_Research.md with 10-20 insights and exact quotes.
Load on-demand:
references/creative-research-methods.mdfor detailed research process. Load on-demand:references/audience-segments.mdfor OpenEd segment mapping.
Goal: Transform research into compelling copy using proven formulas.
| Level | Audience State | Copy Approach |
|---|---|---|
| 1 - Unaware | Don't know problem exists | Lead with problem agitation |
| 2 - Problem Aware | Know problem, not solutions | Validate + introduce solution |
| 3 - Solution Aware | Know solutions, not you | Differentiate your approach |
| 4 - Product Aware | Know you, haven't acted | Address objections, provide proof |
| 5 - Fully Aware | Ready to act | Make offer irresistible |
OpenEd typical: Cold traffic = Level 1-2. Retargeted = Level 3-4. Email list = Level 4-5.
The hook is 80% of performance. Types: Stated (what you SAY), Visual (what they SEE), Audio (what they HEAR).
Load on-demand:
hook-and-headline-writingskill has 15+ proven hook formulas with examples.
Output: [Campaign]_Copy_Variations.md with 5-10 variations per concept.
Load on-demand:
references/copywriting-formulas.mdfor detailed formulas with examples.
Goal: Match copy to the format that amplifies it best.
| Format | Why It Works | Best For |
|---|---|---|
| Notes App | Looks like personal content | Problem-solution, starter packs |
| Text-Over-Video | Story through text sequence | Transformations, permission |
| Reddit/Tweet Screenshot | Discovery energy | Hot takes, personal stories |
| Instagram Comment | Dialogue/Q&A feel | Addressing objections |
| Meme Formats | Culturally native | Contrasts, humor |
| Testimonial Card | Direct social proof | Warm audiences |
| Audience Temp | Best Formats |
|---|---|
| Cold | Notes App, Meme, Text-Over-Video, Reddit/Tweet |
| Warm | UGC, Testimonial, Carousel, Before/After |
| Hot | Talking Head, Demo, Direct Offer |
Output: Select 3-5 formats per campaign.
Load on-demand:
references/ad-formats-library.mdfor all formats with templates and examples.
Goal: Combine copy + format into complete concepts, then generate variations.
## Ad Concept: [Name]
**Format:** [Selected format]
**Audience:** [Segment] | **Awareness:** [Level 1-5]
**Media:** [Description]
**Primary Text:** [Full copy]
**Headline:** [5-8 words]
**Description:** [Secondary line]
**CTA:** [Button choice]
**Page:** [Landing destination]
[Campaign]_[Format]_[Hook Type]_[Variation]
Example: OpenEd_NotesApp_StarterPack_V1
Output: [Campaign]_Ad_Concepts.md with complete concepts.
Before finalizing any concept:
Copy:
Visual:
Strategic:
Brand Voice: Warm, empowering, not salesy. "We're here to help" not "Buy now."
Key Messages:
Testimonials: Use real quotes verbatim. Match to audience segment. Get permission.
Compliance: No outcome guarantees. Follow Meta ad policies.
| Reference | Contents |
|---|---|
references/6-elements-framework.md |
Detailed element guidance |
references/ad-formats-library.md |
All formats with templates |
references/copywriting-formulas.md |
PAS, AIDA, hooks, headlines |
references/creative-research-methods.md |
Research process |
references/audience-segments.md |
OpenEd segment mapping |
examples/ |
Existing OpenEd concepts |
dude-with-sign-writer - One-liners for text-only ads (12 punchy patterns)hook-and-headline-writing - Hook formulas (extensive overlap, use for hook optimization)social-content-creation - Organic content that can become adsopened-identity - Brand voice frameworkghostwriter - Authentic voice guidelinesVault references: References/testimonials.md (parent quotes) and References/success-stories.md (25+ student stories) for social proof in ad creative.
v1.1 (2026-01-23): Refactored for progressive disclosure. Detailed content moved to references.
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
meta-ads-creative has been reliable in day-to-day use. Documentation quality is above average for community skills.
meta-ads-creative fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added meta-ads-creative from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Registry listing for meta-ads-creative matched our evaluation — installs cleanly and behaves as described in the markdown.
meta-ads-creative reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in meta-ads-creative — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Registry listing for meta-ads-creative matched our evaluation — installs cleanly and behaves as described in the markdown.
We added meta-ads-creative from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Solid pick for teams standardizing on skills: meta-ads-creative is focused, and the summary matches what you get after install.
Registry listing for meta-ads-creative matched our evaluation — installs cleanly and behaves as described in the markdown.
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