You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionfree-tool-strategyExecute the skills CLI command in your project's root directory to begin installation:
Fetches free-tool-strategy from sickn33/antigravity-awesome-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate free-tool-strategy. Access via /free-tool-strategy in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
Before designing a tool strategy, understand:
Business Context
Goals
Resources
Best for: Decisions involving numbers, comparisons, estimates
Examples:
Why they work:
Best for: Creating something useful quickly
Examples:
Why they work:
Best for: Evaluating existing work or assets
Examples:
Why they work:
Best for: Checking if something works
Examples:
Why they work:
Best for: Reference material
Examples:
Why they work:
Best for: Learning/understanding
Examples:
Why they work:
What problems does your audience Google?
What manual processes are tedious?
What do they need before buying your product?
What information do they wish they had?
Search demand:
Uniqueness:
Lead quality:
Build feasibility:
Tool landing page:
Supporting content:
Free tools attract links because:
Outreach opportunities:
Fully gated (email required to use):
Partially gated (email for full results):
Ungated with optional capture:
Ungated entirely:
When:
Consider:
Options:
When:
When:
Consider:
Core functionality only
Essential UX
Basic lead capture
Owned channels:
Outreach:
SEO:
Social:
Product integration:
Acquisition:
Engagement:
Conversion:
Rate each factor 1-5:
| Factor | Score |
|---|---|
| Search demand exists | ___ |
| Audience match to buyers | ___ |
| Uniqueness vs. existing tools | ___ |
| Natural path to product | ___ |
| Build feasibility | ___ |
| Maintenance burden (inverse) | ___ |
| Link-building potential | ___ |
| Share-worthiness | ___ |
25+: Strong candidate 15-24: Promising, needs refinement <15: Reconsider or scope differently
Estimated monthly leads: [X]
Lead-to-customer rate: [Y%]
Average customer value: [$Z]
Monthly value: X × Y% × $Z = $___
Build cost: $___
Monthly maintenance: $___
Payback period: Build cost / (Monthly value - Monthly maintenance)
# Free Tool Strategy: [Tool Name]
## Concept
[What it does in one paragraph]
## Target Audience
[Who uses it, what problem it solves]
## Lead Generation Fit
[How this connects to your product/sales]
## SEO Opportunity
- Target keywords: [list]
- Search volume: [estimate]
- Competition: [assessment]
## Build Approach
- Custom / No-code / Embed
- MVP scope: [core features]
- Estimated effort: [time/cost]
## Lead Capture Strategy
- Gating approach: [Full/Partial/Ungated]
- Capture mechanism: [description]
- Follow-up sequence: [outline]
## Success Metrics
- [Metric 1]: [Target]
- [Metric 2]: [Target]
## Promotion Plan
- Launch: [channels]
- Ongoing: [strategy]
## Timeline
- Phase 1: [scope] - [timeframe]
- Phase 2: [scope] - [timeframe]
If moving forward with build
Detailed launch and ongoing strategy
If you need more context:
This skill is applicable to execute the workflow or actions described in the overview.
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
sickn33/antigravity-awesome-skills
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
Useful defaults in free-tool-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
I recommend free-tool-strategy for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Keeps context tight: free-tool-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.
I recommend free-tool-strategy for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Keeps context tight: free-tool-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.
Useful defaults in free-tool-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
free-tool-strategy reduced setup friction for our internal harness; good balance of opinion and flexibility.
Registry listing for free-tool-strategy matched our evaluation — installs cleanly and behaves as described in the markdown.
free-tool-strategy has been reliable in day-to-day use. Documentation quality is above average for community skills.
free-tool-strategy reduced setup friction for our internal harness; good balance of opinion and flexibility.
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