value-prop-statements▌
phuryn/pm-skills · updated Apr 8, 2026
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Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
Value Proposition Statements
Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
When to Use
- Writing marketing copy and promotional content
- Creating sales decks and pitch materials
- Crafting customer onboarding messages
- Developing segment-specific messaging
- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy
Prompt
You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
For each statement, ensure it:
- Directly addresses a specific target market segment or use case
- Emphasizes the primary benefit and desired outcome
- Highlights the key features and capabilities that make it possible
- Uses clear, compelling language that resonates with the audience
Example Framework (Canva)
To illustrate the approach, here are value proposition statements for Canva:
-
For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
-
For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
-
For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.
Tips for Best Results
- Provide existing value propositions or key benefits
- Specify target segments and their pain points
- Include product features and differentiators
- Share distribution channels (marketing, sales, onboarding)
- Mention any brand tone or voice guidelines
Further Reading
How to use value-prop-statements on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add value-prop-statements
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches value-prop-statements from GitHub repository phuryn/pm-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate value-prop-statements. Access the skill through slash commands (e.g., /value-prop-statements) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.6★★★★★50 reviews- ★★★★★Anaya Gonzalez· Dec 28, 2024
value-prop-statements fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Anika Kapoor· Dec 16, 2024
We added value-prop-statements from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Chinedu Yang· Dec 16, 2024
value-prop-statements reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Shikha Mishra· Dec 8, 2024
Useful defaults in value-prop-statements — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Rahul Santra· Nov 27, 2024
value-prop-statements is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Naina Yang· Nov 19, 2024
Registry listing for value-prop-statements matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Meera Ndlovu· Nov 15, 2024
value-prop-statements has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Meera Flores· Nov 7, 2024
value-prop-statements reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Zara Rahman· Nov 7, 2024
We added value-prop-statements from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Anika Dixit· Oct 26, 2024
Registry listing for value-prop-statements matched our evaluation — installs cleanly and behaves as described in the markdown.
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