Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionvalue-prop-statementsExecute the skills CLI command in your project's root directory to begin installation:
Fetches value-prop-statements from phuryn/pm-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate value-prop-statements. Access via /value-prop-statements in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
For each statement, ensure it:
To illustrate the approach, here are value proposition statements for Canva:
For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
mattpocock/skills
value-prop-statements fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added value-prop-statements from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
value-prop-statements reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in value-prop-statements — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
value-prop-statements is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Registry listing for value-prop-statements matched our evaluation — installs cleanly and behaves as described in the markdown.
value-prop-statements has been reliable in day-to-day use. Documentation quality is above average for community skills.
value-prop-statements reduced setup friction for our internal harness; good balance of opinion and flexibility.
We added value-prop-statements from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Registry listing for value-prop-statements matched our evaluation — installs cleanly and behaves as described in the markdown.
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