You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionaso-auditExecute the skills CLI command in your project's root directory to begin installation:
Fetches aso-audit from eronred/aso-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate aso-audit. Access via /aso-audit in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
app-marketing-context.md — read it if available for app contextIf Appeeky MCP or API is available, fetch:
If not available, ask the user to provide their current metadata.
Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).
| Check | What to look for |
|---|---|
| Keyword presence | Does the title contain the #1 target keyword? |
| Character usage | Using close to 30 characters? (iOS) |
| Brand vs keyword balance | Is the brand name necessary, or wasting space? |
| Readability | Natural reading, not keyword-stuffed? |
| Uniqueness | Distinct from competitors? |
Scoring:
| Check | What to look for |
|---|---|
| Keyword presence | Contains secondary keywords not in title? |
| No repetition | Doesn't repeat title keywords? |
| Value proposition | Communicates a benefit? |
| Character usage | Using close to 30 characters? |
| Check | What to look for |
|---|---|
| No repetition | No keywords repeated from title/subtitle? |
| No spaces | Commas without spaces? |
| Singular forms | Using singular (Apple indexes both forms)? |
| Character usage | Using all 100 characters? |
| Relevance | All keywords relevant to the app? |
| No wasted words | No brand names, category names, or "app"? |
| Check | What to look for |
|---|---|
| First 3 lines | Compelling hook above the fold? |
| Feature highlights | Clear benefits, not just features? |
| Keyword density (Android) | Natural keyword usage throughout? |
| Formatting | Uses line breaks, bullets, or emoji for readability? |
| Call to action | Ends with a clear CTA? |
| Social proof | Mentions awards, press, or user count? |
| Check | What to look for |
|---|---|
| Count | All 10 slots used? |
| First 3 | Most compelling features shown first? |
| Text overlays | Clear, readable benefit-driven captions? |
| Consistency | Cohesive design language? |
| Localization | Localized for target market? |
| Device frames | Modern device frames (or frameless)? |
| Check | What to look for |
|---|---|
| Exists | Has a preview video? |
| First 3 seconds | Hook in the first 3 seconds? |
| Length | 15-30 seconds optimal? |
| Sound | Works without sound (captions)? |
| Check | What to look for |
|---|---|
| Average rating | 4.5+ stars? |
| Rating count | Sufficient for category? |
| Recent reviews | Positive trend in last 30 days? |
| Review responses | Developer responds to negative reviews? |
| Rating prompts | Strategic in-app rating prompts? |
| Check | What to look for |
|---|---|
| Distinctiveness | Stands out in search results? |
| Simplicity | Clear at small sizes? |
| Category fit | Matches category expectations? |
| No text | Avoids text (unreadable at small sizes)? |
| Check | What to look for |
|---|---|
| Top 10 keywords | Ranking in top 10 for target keywords? |
| Keyword coverage | Ranking for enough relevant keywords? |
| Trend | Rankings improving or declining? |
| Competitor gap | Missing keywords competitors rank for? |
| Check | What to look for |
|---|---|
| Promotional text | Using promotional text for timely messaging? |
| What's New | Recent, informative update notes? |
| In-App Events | Using in-app events for visibility? |
| Custom Product Pages | Multiple product pages for different audiences? |
Overall ASO Score: [X]/100
Title: [X]/10 ████████░░
Subtitle: [X]/10 ██████░░░░
Keyword Field: [X]/10 ████░░░░░░
Description: [X]/10 ████████░░
Screenshots: [X]/10 ██████████
Preview Video: [X]/10 ██░░░░░░░░
Ratings & Reviews: [X]/10 ████████░░
Icon: [X]/10 ████████░░
Keyword Rankings: [X]/10 ██████░░░░
Conversion Signals: [X]/10 ████░░░░░░
List 3-5 changes that can be made immediately with high impact.
List 3-5 changes that require more effort but have significant impact.
List 3-5 longer-term strategic improvements.
Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
keyword-research — Deep dive into keyword opportunities found during auditmetadata-optimization — Implement the metadata improvements identifiedscreenshot-optimization — Redesign screenshots based on audit findingscompetitor-analysis — Detailed competitive analysisreview-management — Address review issues found in auditMake data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
shadcn/improve
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
Useful defaults in aso-audit — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
aso-audit has been reliable in day-to-day use. Documentation quality is above average for community skills.
aso-audit is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
aso-audit reduced setup friction for our internal harness; good balance of opinion and flexibility.
Registry listing for aso-audit matched our evaluation — installs cleanly and behaves as described in the markdown.
aso-audit reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in aso-audit — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
I recommend aso-audit for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Keeps context tight: aso-audit is the kind of skill you can hand to a new teammate without a long onboarding doc.
Registry listing for aso-audit matched our evaluation — installs cleanly and behaves as described in the markdown.
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