Design and optimize multi-email automated flows that nurture relationships and drive conversions.
Works with
Covers seven sequence types: welcome, lead nurture, re-engagement, onboarding, retention, billing, and campaign emails, each with timing, structure, and key email templates
Emphasizes one primary job per email, value-first messaging, and relevance-based segmentation to maximize engagement and conversion
Provides subject line patterns, preview text strategy, copy guidelines, and CTA best
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionemail-sequenceExecute the skills CLI command in your project's root directory to begin installation:
Fetches email-sequence from coreyhaines31/marketingskills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate email-sequence. Access via /email-sequence in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
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Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
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Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
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Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating a sequence, understand:
Sequence Type
Audience Context
Goals
Depends on:
Consider:
Patterns that work:
Length: 5-7 emails over 12-14 days Goal: Activate, build trust, convert
Key emails:
Length: 6-8 emails over 2-3 weeks Goal: Build trust, demonstrate expertise, convert
Key emails:
Length: 3-4 emails over 2 weeks Trigger: 30-60 days of inactivity Goal: Win back or clean list
Key emails:
Length: 5-7 emails over 14 days Goal: Activate, drive to aha moment, upgrade Note: Coordinate with in-app onboarding—email supports, doesn't duplicate
Key emails:
For detailed templates: See references/sequence-templates.md
For detailed email type reference: See references/email-types.md
For detailed copy, personalization, and testing guidelines: See references/copy-guidelines.md
Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]
Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]
What to measure and benchmarks
For implementation, see the tools registry. Key email tools:
| Tool | Best For | MCP | Guide |
|---|---|---|---|
| Customer.io | Behavior-based automation | - | customer-io.md |
| Mailchimp | SMB email marketing | ✓ | mailchimp.md |
| Nitrosend | AI-native email (sequences via prompts) | ✓ | nitrosend.md |
| Resend | Developer-friendly transactional | ✓ | resend.md |
| SendGrid | Transactional email at scale | - | sendgrid.md |
| Kit | Creator/newsletter focused | - | kit.md |
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
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Keeps context tight: email-sequence is the kind of skill you can hand to a new teammate without a long onboarding doc.
email-sequence is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Useful defaults in email-sequence — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added email-sequence from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
I recommend email-sequence for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Solid pick for teams standardizing on skills: email-sequence is focused, and the summary matches what you get after install.
We added email-sequence from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Registry listing for email-sequence matched our evaluation — installs cleanly and behaves as described in the markdown.
email-sequence reduced setup friction for our internal harness; good balance of opinion and flexibility.
Useful defaults in email-sequence — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
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