Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
Works with
Guides you through gathering audience, product, and page-context information before writing, with optional integration of existing product marketing documentation
Emphasizes specificity, customer language, and benefit-driven messaging over features, with a quick quality checklist to catch common weaknesses
Provides page-type-specific frameworks (homepage, landing page, pricing, feature
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioncopywritingExecute the skills CLI command in your project's root directory to begin installation:
Fetches copywriting from coreyhaines31/marketingskills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate copywriting. Access via /copywriting in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
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Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
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Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
If you have to choose between clear and creative, choose clear.
Features: What it does. Benefits: What that means for the customer.
Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
Each section should advance one argument. Build a logical flow down the page.
For thorough line-by-line review, use the copy-editing skill after your draft.
Get to the point. Don't bury the value in qualifications.
❌ Slack lets you share files instantly, from documents to images, directly in your conversations
✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
Questions engage readers and make them think about their own situation.
Analogies make abstract concepts concrete and memorable.
Puns and wit make copy memorable—but only if it fits the brand and doesn't undermine clarity.
Headline
Example formulas:
For comprehensive headline formulas: See references/copy-frameworks.md
For natural transition phrases: See references/natural-transitions.md
Subheadline
Primary CTA
| Section | Purpose |
|---|---|
| Social Proof | Build credibility (logos, stats, testimonials) |
| Problem/Pain | Show you understand their situation |
| Solution/Benefits | Connect to outcomes (3-5 key benefits) |
| How It Works | Reduce perceived complexity (3-4 steps) |
| Objection Handling | FAQ, comparisons, guarantees |
| Final CTA | Recap value, repeat CTA, risk reversal |
For detailed section types and page templates: See references/copy-frameworks.md
Weak CTAs (avoid):
Strong CTAs (use):
Formula: [Action Verb] + [What They Get] + [Qualifier if needed]
Examples:
Before writing, establish:
Formality level:
Brand personality:
Maintain consistency, but adjust intensity:
When writing copy, provide:
Organized by section:
For key elements, explain:
For headlines and CTAs, provide 2-3 options:
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
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Registry listing for copywriting matched our evaluation — installs cleanly and behaves as described in the markdown.
Keeps context tight: copywriting is the kind of skill you can hand to a new teammate without a long onboarding doc.
Keeps context tight: copywriting is the kind of skill you can hand to a new teammate without a long onboarding doc.
Registry listing for copywriting matched our evaluation — installs cleanly and behaves as described in the markdown.
I recommend copywriting for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Useful defaults in copywriting — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
copywriting is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
copywriting reduced setup friction for our internal harness; good balance of opinion and flexibility.
Solid pick for teams standardizing on skills: copywriting is focused, and the summary matches what you get after install.
Solid pick for teams standardizing on skills: copywriting is focused, and the summary matches what you get after install.
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