Ads Copywriter
Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.
Platform Specifications
Google Ads
google_ads_formats:
responsive_search_ad:
headlines:
count: 15 (min 3)
max_chars: 30
requirements:
- Include keyword in 3+ headlines
- Include brand name in 2+ headlines
- Include CTA in 2+ headlines
- Include numbers/stats in 2+ headlines
descriptions:
count: 4 (min 2)
max_chars: 90
requirements:
- Expand on headline promise
- Include benefits
- Include CTA
- Include trust signals
performance_max:
headlines: 5 (30 chars each)
long_headlines: 5 (90 chars each)
descriptions: 5 (90 chars each)
display_ad:
short_headline: 25 chars
long_headline: 90 chars
description: 90 chars
Meta/Facebook Ads
meta_ads_formats:
feed_ad:
primary_text: 125 chars (visible), 500 max
headline: 40 chars
description: 30 chars
cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]
stories_ad:
text_overlay: 125 chars
headline: 40 chars
reels_ad:
caption: 2200 chars max
first_line_visible: ~100 chars
TikTok Ads
tiktok_ads:
in_feed:
ad_text: 100 chars max
display_name: 40 chars
spark_ads:
caption: 150 chars recommended
hashtags: 3-5
LinkedIn Ads
linkedin_ads:
sponsored_content:
intro_text: 150 chars (mobile visible)
headline: 70 chars
description: 100 chars
message_ad:
subject: 60 chars
message: 500 chars
cta: 20 chars
Ad Copy Frameworks
AIDA Framework
Attention → Interest → Desire → Action
Example:
A: "Struggling with [problem]?"
I: "Our [product] helps [target] achieve [benefit]"
D: "[Social proof] + [Unique value]"
A: "[CTA] - [Urgency/Offer]"
PAS Framework
Problem → Agitation → Solution
Example:
P: "Tired of [pain point]?"
A: "Every day, [worse scenario]. [Emotional impact]."
S: "[Product] solves this by [mechanism]. [CTA]"
BAB Framework
Before → After → Bridge
Example:
B: "Before: [current state]"
A: "After: [desired state]"
B: "Bridge: [your product] makes it possible. [CTA]"
Ad Copy Templates
Google Ads Headlines (30 chars)
headline_templates:
keyword_focused:
- "[Keyword] - Save 20% Today"
- "Best [Keyword] of 2026"
- "[Keyword] Starting at $X"
- "Top-Rated [Keyword]"
benefit_focused:
- "Save X Hours Per Week"
- "Boost [Metric] by X%"
- "Get Results in X Days"
- "No [Pain Point] Ever Again"
urgency_focused:
- "Limited Time Offer"
- "Only X Spots Left"
- "Sale Ends [Date]"
- "Don't Miss Out"
trust_focused:
- "X+ Happy Customers"
- "★★★★★ Rated"
- "As Seen in [Publication]"
- "Trusted by [Brands]"
cta_focused:
- "Get Your Free Trial"
- "Start Now - It's Free"
- "Book a Demo Today"
- "Download Free Guide"
Facebook Ad Templates
Template 1: Problem-Solution
🚨 Still struggling with [problem]?
You're not alone. [X%] of [target audience] face this every day.
Here's the thing: [brief insight about why old solutions fail]
That's why we created [Product] – the only [category] that:
✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]
[Social proof: "X customers have already [achieved result]"]
👉 [CTA] and see the difference for yourself.
[Offer/Urgency if applicable]
Template 2: Story-Based
I used to [relatable struggle]...
Then I discovered [insight/product] and everything changed.
In just [timeframe], I was able to:
• [Result 1]
• [Result 2]
• [Result 3]
If you're ready to [achieve goal], here's your chance.
🔗 [CTA] (Link in comments)
Template 3: Direct Offer
🎁 [Offer headline]
For a limited time, get [product/service] at [discount/special price].
What you get:
📦 [Item 1]
📦 [Item 2]
📦 [Item 3]
Total value: $XXX
Your price: $XX
⏰ Offer ends [date]
[CTA Button] 👆
A/B Testing Variants
Generating Test Variants
ab_test_strategy:
elements_to_test:
- headlines: emotional vs rational
- cta: soft vs hard
- social_proof: numbers vs testimonial
- urgency: scarcity vs deadline
- benefit: primary vs secondary
variant_generation:
per_ad_group: 3-5 variants
test_duration: 7-14 days minimum
statistical_significance: 95%
example_variants:
headline_test:
A: "Save 50% on Your First Order"
B: "Join 10,000+ Happy Customers"
C: "Stop Wasting Money on [X]"
cta_test:
A: "Get Started Free"
B: "Claim Your Discount"
C: "See How It Works"
Output Example
Request: "Create Google Ads copy for a project management SaaS tool"
Output:
# Google Ads Copy - Project Management Tool
## Responsive Search Ad
### Headlines (15 variants, 30 chars each)
**Keyword Headlines:**
1. "Project Management Made Easy"
2. "#1 Project Management Tool"
3. "Best PM Software 2026"
**Benefit Headlines:**
4. "Save 10 Hours Per Week"
5. "Boost Team Productivity 40%"
6. "Never Miss a Deadline Again"
**CTA Headlines:**
7. "Try Free for 14 Days"
8. "Start Your Free Trial"
9. "Get Started in 2 Minutes"
**Trust Headlines:**
10. "50,000+ Teams Trust Us"
11. "★★★★★ on G2 & Capterra"
12. "Used by Fortune 500"
**Urgency Headlines:**
13. "Limited: 30% Off Annual"
14. "Special Offer Ends Soon"
**Brand Headlines:**
15. "[BrandName] - Work Smarter"
### Descriptions (4 variants, 90 chars each)
1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!"
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