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competitive-intelligence▌

anthropics/knowledge-work-plugins · updated Apr 8, 2026

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$npx skills add https://github.com/anthropics/knowledge-work-plugins --skill competitive-intelligence
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summary

Research competitors and generate an interactive HTML battlecard for sales.

  • ›Analyzes 1–5 competitors via web search, pulling product features, pricing, recent releases (90 days), positioning, and customer sentiment
  • ›Outputs a self-contained HTML artifact with a comparison matrix overview and clickable tabs for each competitor, including talk tracks, objection handling, and \"landmine questions\" to expose weaknesses
  • ›Optional connectors to CRM, docs, chat, and transcripts enrich battle
skill.md

Competitive Intelligence

Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

Getting Started

When you run this skill, I'll ask for context:

Required:

  • What company do you work for? (or I'll detect from your email)
  • Who are your main competitors? (1-5 names)

Optional:

  • Which competitor do you want to focus on first?
  • Any specific deals where you're competing against them?
  • Pain points you've heard from customers about competitors?

If I already have your seller context from a previous session, I'll confirm and skip the questions.

Connectors (Optional)

Connector What It Adds
CRM Win/loss history against each competitor, deal-level competitor tracking
Docs Existing battlecards, product comparison docs, competitive playbooks
Chat Internal chat intel (e.g. Slack) — what your team is hearing from the field
Transcripts Competitor mentions in customer calls, objections raised

No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.

Output: Interactive HTML Battlecard

The skill generates a self-contained HTML file with:

1. Comparison Matrix (Landing View)

Overview comparing you vs. all competitors at a glance:

  • Feature comparison grid
  • Pricing comparison
  • Market positioning
  • Win rate indicators (if CRM connected)

2. Competitor Tabs (Click to Expand)

Each competitor gets a clickable card that expands to show:

  • Company profile (size, funding, target market)
  • What they sell and how they position
  • Recent releases (last 90 days)
  • Where they win vs. where you win
  • Pricing intelligence
  • Talk tracks for different scenarios
  • Objection handling
  • Landmine questions

3. Your Company Card

  • Your releases (last 90 days)
  • Your key differentiators
  • Proof points and customer quotes

HTML Structure

<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>
<body>
    <!-- Header with your company + date -->
    <header>
        <h1>[Your Company] Competitive Battlecard</h1>
        <p>Generated: [Date] | Competitors: [List]</p>
    </header>

    <!-- Tab Navigation -->
    <nav class="tabs">
        <button class="tab active" data-tab="matrix">Comparison Matrix</button>
        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>
        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>
        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>
    </nav>

    <!-- Comparison Matrix Tab -->
    <section id="matrix" class="tab-content active">
        <h2>Head-to-Head Comparison</h2>
        <table class="comparison-matrix">
            <!-- Feature rows with you vs each competitor -->
        </table>

        <h2>Quick Win/Loss Guide</h2>
        <div class="win-loss-grid">
            <!-- Per-competitor: when you win, when you lose -->
        </div>
    </section>

    <!-- Individual Competitor Tabs -->
    <section id="competitor-1" class="tab-content">
        <div class="battlecard">
            <div class="profile"><!-- Company info --></div>
            <div class="differentiation"><!-- Where they win / you win --></div>
            <div class="talk-tracks"><!-- Scenario-based positioning --></div>
            <div class="objections"><!-- Common objections + responses --></div>
            <div class="landmines"><!-- Questions to ask --></div>
        </div>
    </section>

    <script>
        // Tab switching logic
        // Expand/collapse sections
    </script>
</body>
</html>

Visual Design

Color System

:root {
    /* Dark theme base */
    --bg-primary: #0a0d14;
    --bg-elevated: #0f131c;
    --bg-surface: #161b28;
    --bg-hover: #1e2536;

    /* Text */
    --text-primary: #ffffff;
    --text-secondary: rgba(
how to use competitive-intelligence
How to use competitive-intelligence on Cursor
AI-first code editor with Composer
1
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
  • ›Cursor installed and configured on your development machine
  • ›Node.js version 16.0+ with npm package manager (verify with node --version)
  • ›Active project directory or workspace where you want to add competitive-intelligence
2
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
$npx skills add https://github.com/anthropics/knowledge-work-plugins --skill competitive-intelligence
The skills CLI fetches competitive-intelligence from GitHub repository anthropics/knowledge-work-plugins and configures it for Cursor.
3
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
◆ Which agents do you want to install to?
│
│ ── Universal (.agents/skills) ── always included ────
│   • Amp
│   • Antigravity
│   • Cline
│   • Codex
│ ●Cursor(selected)
│   • Cursor
│   • Windsurf
4
Verify installation
Confirm successful installation by checking the skill directory location:
.cursor/skills/competitive-intelligence
Reload or restart Cursor to activate competitive-intelligence. Access the skill through slash commands (e.g., /competitive-intelligence) or your agent's skill management interface.
⚠
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
Additional Resources
›View source code on GitHub›Skills CLI documentation›Learn more about Cursor›What are agent skills?

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Use Cases▌

User Story & Requirements Generation

Create detailed user stories, acceptance criteria, and feature specs

Example

Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios

✓

Reduce spec writing time by 50%, ensure comprehensive coverage

Competitive Analysis

Research competitors, compare features, identify gaps

Example

Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities

✓

Complete competitive research in 2 hours instead of 2 days

Roadmap Prioritization

Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs

Example

Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale

✓

Make data-driven prioritization decisions faster

Stakeholder Communication

Draft PRDs, status updates, and stakeholder presentations

Example

Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement

✓

Save 3-5 hours/week on communication overhead

Implementation Guide▌

Prerequisites

  • ›Claude Desktop or compatible AI client
  • ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
  • ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
  • ›Stakeholder contact information and communication channels

Time Estimate

30-60 minutes to see productivity improvements

Installation Steps

  1. 1.Install product management skill
  2. 2.Start with user story generation for known feature
  3. 3.Progress to competitive analysis: research 2-3 competitors
  4. 4.Use for roadmap prioritization: apply RICE/ICE scoring
  5. 5.Draft stakeholder communications and refine based on feedback
  6. 6.Build template library for recurring PM tasks
  7. 7.Share effective prompts with product team

Common Pitfalls

  • ⚠Not validating competitive research—verify facts before sharing
  • ⚠Accepting user stories without involving engineering team
  • ⚠Over-relying on frameworks without qualitative judgment
  • ⚠Not customizing outputs to company culture and communication style
  • ⚠Skipping stakeholder validation of generated requirements

Best Practices▌

✓ Do

  • +Validate research and competitive analysis with real data
  • +Collaborate with engineering when generating technical requirements
  • +Customize frameworks and templates to your company context
  • +Use skill for first drafts, refine with stakeholder input
  • +Document successful prompt patterns for PM tasks
  • +Combine AI efficiency with human judgment and intuition

✗ Don't

  • −Don't publish competitive analysis without fact-checking
  • −Don't finalize user stories without engineering review
  • −Don't make prioritization decisions solely on AI scoring
  • −Don't skip customer validation of generated requirements
  • −Don't ignore company-specific context and culture

💡 Pro Tips

  • ★Provide context: company goals, constraints, customer feedback
  • ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
  • ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
  • ★Use skill for 70% generation + 30% customization to company needs

When to Use This▌

✓ Use When

Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.

✗ Avoid When

Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.

Learning Path▌

  1. 1Basic: user stories, feature specs, status updates
  2. 2Intermediate: competitive analysis, prioritization frameworks, PRDs
  3. 3Advanced: product strategy, go-to-market planning, OKR setting
  4. 4Expert: product vision, market positioning, business model innovation

Discussion

Product Hunt–style comments (not star reviews)
  • No comments yet — start the thread.
general reviews

Ratings

4.5★★★★★67 reviews
  • ★★★★★Anaya Agarwal· Dec 24, 2024

    Keeps context tight: competitive-intelligence is the kind of skill you can hand to a new teammate without a long onboarding doc.

  • ★★★★★James Khan· Dec 20, 2024

    Registry listing for competitive-intelligence matched our evaluation — installs cleanly and behaves as described in the markdown.

  • ★★★★★Nia Zhang· Dec 16, 2024

    competitive-intelligence fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • ★★★★★Nia Li· Nov 15, 2024

    competitive-intelligence is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • ★★★★★Henry Desai· Nov 15, 2024

    Solid pick for teams standardizing on skills: competitive-intelligence is focused, and the summary matches what you get after install.

  • ★★★★★Isabella Bansal· Nov 11, 2024

    competitive-intelligence reduced setup friction for our internal harness; good balance of opinion and flexibility.

  • ★★★★★Advait Bansal· Nov 7, 2024

    I recommend competitive-intelligence for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

  • ★★★★★James Haddad· Nov 3, 2024

    We added competitive-intelligence from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • ★★★★★Nia Anderson· Oct 26, 2024

    competitive-intelligence reduced setup friction for our internal harness; good balance of opinion and flexibility.

  • ★★★★★Lucas Tandon· Oct 22, 2024

    Solid pick for teams standardizing on skills: competitive-intelligence is focused, and the summary matches what you get after install.

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