GEO Content Optimizer

SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh System Mode: This build skill follows the shared Skill Contract and State Model.

This skill optimizes content to appear in AI-generated responses. As AI systems increasingly answer user queries directly, getting cited by these systems directly impacts visibility.

System role: Build layer skill. It turns briefs and signals into assets that other skills can review, publish, and monitor.

When This Must Trigger

Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

Use this whenever the task needs a shippable asset or transformation that should feed directly into quality review, deployment, or monitoring.

• Optimizing existing content for AI citations
• Creating new content designed for both SEO and GEO
• Improving chances of appearing in AI Overviews
• Making content more quotable by AI systems
• Adding authority signals that AI systems trust
• Structuring content for AI comprehension
• Competing for visibility in the AI-first search era

What This Skill Does

1. Citation Optimization: Makes content more likely to be quoted by AI
2. Structure Enhancement: Formats content for AI comprehension
3. Authority Building: Adds signals that AI systems trust
4. Factual Enhancement: Improves accuracy and verifiability
5. Quote Creation: Creates memorable, citeable statements
6. Source Attribution: Adds proper citations that AI can verify
7. GEO Scoring: Evaluates content's AI-friendliness

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Optimize Existing Content

Optimize this content for GEO/AI citations: [content or URL]

Make this article more likely to be cited by AI systems

Create GEO-Optimized Content

Write content about [topic] optimized for both SEO and GEO

GEO Audit

Audit this content for GEO readiness and suggest improvements

Skill Contract

Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for memory/content/.

• Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under memory/content/.
• Promotes: approved angles, messaging choices, missing evidence, and publish blockers to CLAUDE.md, memory/decisions.md, and memory/open-loops.md.
• Next handoff: use the Next Best Skill below when the asset is ready for review or deployment.

Data Sources

See CONNECTORS.md for tool category placeholders.

Note: All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.

With ~~AI monitor + ~~SEO tool connected: Automatically pull AI citation patterns (which content is being cited by ChatGPT, Claude, Perplexity), current AI visibility scores, competitor citation frequency, and AI Overview appearance tracking.

With manual data only: Ask the user to provide:

1. Target queries where they want AI citations
2. Current content URL or full content text
3. Any known instances where competitors are being cited by AI

Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests GEO optimization:

1. Load CORE-EEAT GEO-First Optimization Targets

   Before optimizing, load GEO-critical items from the CORE-EEAT Benchmark:

   ### CORE-EEAT GEO-First Targets
   
   These items have the highest impact on AI engine citation. Use as optimization checklist:
   
   **Top 6 Priority Items**:
   | Rank | ID | Standard | Why It Matters |
   |------|----|----------|---------------|
   | 1 | C02 | Direct Answer in first 150 words | All engines extract from first paragraph |
   | 2 | C09 | Structured FAQ with Schema | Directly matches AI follow-up queries |
   | 3 | O03 | Data in tables, not prose | Most extractable structured format |
   | 4 | O05 | JSON-LD Schema Markup | Helps AI understand content type |
   | 5 | E01 | Original first-party data | AI prefers exclusive, verifiable sources |
   | 6 | O02 | Key Takeaways / Summary Box | First choice for AI summary citations |
   
   **All GEO-First Items** (optimize for all when possible):
   C02, C04, C05, C07, C08, C09 | O02, O03, O04, O05, O06, O09
   R01, R02, R03, R04, R05, R07, R09 | E01, E02, E03, E04, E06, E08, E09, E10
   Exp10 | Ept05, Ept08 | A08
   
   **AI Engine Preferences**:
   | Engine | Priority Items |
   |--------|----------------|
   | Google AI Overview | C02, O03, O05, C09 |
   | ChatGPT Browse | C02, R01, R02, E01 |
   | Perplexity AI | E01, R03, R05, Ept05 |
   | Claude | R04, Ept08, Exp10, R03 |
   
   _Full benchmark: [references/core-eeat-benchmark.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/core-eeat-benchmark.md)_
   

2. Analyze Current Content

   ## GEO Analysis: [Content Title]
   
   ### Current State Assessment
   
   | GEO Factor | Current Score (1-10) | Notes |
   |------------|---------------------|-------|
   | Clear definitions | [X] | [notes] |
   | Quotable statements | [X] | [notes] |
   | Factual density | [X] | [notes] |
   | Source citations | [X] | [notes] |
   | Q&A format | [X] | [notes] |
   | Authority signals | [X] | [notes] |
   | Content freshness | [X] | [notes] |
   | Structure clarity | [X] | [notes] |
   | **GEO Readiness** | **[avg]/10** | **Average across factors** |
   
   **Primary Weaknesses**:
   1. [Weakness 1]
   2. [Weakness 2]
   3. [Weakness 3]
   
   **Quick Wins**:
   1. [Quick improvement 1]
   2. [Quick improvement 2]
   

3. Apply GEO Optimization Techniques

   GEO fundamentals: AI systems prioritize content that is authoritative (expert credentials, proper citations), accurate (verifiable, up-to-date), clear (well-structured, unambiguous), and quotable (standalone answers, specific data). See references/geo-optimization-techniques.md for details.

   Apply the six core optimization techniques: definition optimization, quotable statement creation, authority signal enhancement, structure optimization, factual density improvement, and FAQ schema implementation.

   Reference: See references/geo-optimization-techniques.md for detailed before/after examples, templates, and checklists for each technique.

   Key principles:

   • Definitions: 25-50 words, standalone, starting with the term
   • Quotable statements: Specific statistics with sources, verifiable facts
   • Authority signals: Expert quotes with credentials, proper source citations
   • Structure: Q&A format, comparison tables, numbered lists
   • Factual density: Replace vague claims with specific data points
   • FAQ schema: JSON-LD FAQPage markup matching visible content

4. Generate GEO-Optimized Output

   ## GEO Optimization Report
   
   ### Changes Made
   
   **Definitions Added/Improved**:
   1. [Definition 1] - [location in content]