SEO/GEO Optimization Skill
Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).
Quick Reference
GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.
Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new "ranking #1".
Workflow
Step 1: Website Audit
Get the target URL and analyze current SEO/GEO status.
Basic SEO Audit (Free):
python3 scripts/seo_audit.py "https://example.com"
Use this for: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.
Check Meta Tags:
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
Use this for: Quick check of essential meta tags and schema markup on any webpage.
Check robots.txt:
curl -s "https://example.com/robots.txt"
Use this for: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.
Check sitemap:
curl -s "https://example.com/sitemap.xml" | head -50
Use this for: Verify sitemap structure and ensure all important pages are included for search engine discovery.
Verify AI Bot Access:
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
Step 2: Keyword Research
Use WebSearch to research target keywords:
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
Analyze:
- Search volume and difficulty
- Competitor keyword strategies
- Long-tail keyword opportunities
- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)
Step 3: GEO Optimization (AI Search Engines)
Apply the 9 Princeton GEO Methods (see references/geo-research.md):
| Method |
Visibility Boost |
How to Apply |
| Cite Sources |
+40% |
Add authoritative citations and references |
| Statistics Addition |
+37% |
Include specific numbers and data points |
| Quotation Addition |
+30% |
Add expert quotes with attribution |
| Authoritative Tone |
+25% |
Use confident, expert language |
| Easy-to-understand |
+20% |
Simplify complex concepts |
| Technical Terms |
+18% |
Include domain-specific terminology |
| Unique Words |
+15% |
Increase vocabulary diversity |
| Fluency Optimization |
+15-30% |
Improve readability and flow |
Keyword Stuffing |
-10% |
AVOID - hurts visibility |
Best Combination: Fluency + Statistics = Maximum boost
Generate FAQPage Schema (+40% AI visibility):
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is [topic]?",
"acceptedAnswer": {
"@type": "Answer",
"text": "According to [source], [answer with statistics]."
}
}]
}
Optimize Content Structure:
- Use "answer-first" format (direct answer at top)
- Clear H1 > H2 > H3 hierarchy
- Bullet points and numbered lists
- Tables for comparison data
- Short paragraphs (2-3 sentences max)
Step 4: Traditional SEO Optimization
Meta Tags Template:
<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{Image URL 1200x630}">
<meta property="og:url" content="{Canonical URL}">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{Title}">
<meta name="twitter:description" content="{Description}">
<meta name="twitter:image" content="{Image URL}">
JSON-LD Schema (see references/schema-templates.md):
- WebPage / Article for content pages
- FAQPage for FAQ sections
- Product for product pages
- Organization for about pages
- SoftwareApplication for tools/apps
Check Content:
Step 5: Validate & Monitor
Schema Validation:
open "https://search.google.com/test/rich-results?url={encoded_url}"
open "https://validator.schema.org/?url={encoded_url}"
Check Indexing Status:
open "https://www.google.com/search?q=site:{domain}"
open "https://www.bing.com/search?q=site:{domain}"
Generate Report:
## SEO/GEO Optimization Report
### Current Status
- Meta Tags: ✅/❌
- Schema Markup: ✅/❌
- AI Bot Access: ✅/❌
- Mobile Friendly: ✅/❌
- Page Speed: X seconds
### Recommendations
1. [Priority 1 action]
2. [Priority 2 action]
3. [Priority 3 action]
### GEO Optimizations Applied
- [ ] FAQPage schema added
- [ ] Statistics included
- [ ] Citations added
- [ ] Answer-first structure
Platform-Specific Optimization
See references/platform-algorithms.md for detailed ranking factors.
ChatGPT
- Focus on branded domain authority (cited 11% more than third-party)
- Update content within 30 days (3.2x more citations)
- Build backlinks (>350K referring domains = 8.4 avg citations)
- Match content style to ChatGPT's response format
Perplexity
- Allow PerplexityBot in robots.txt
- Use FAQ Schema (higher citation rate)
- Host PDF documents (prioritized for citation)
- Focus on semantic relevance over keywords
Google AI Overview (SGE)
- Optimize for E-E-A-T (Experience, Expertise, Authority, Trust)
- Use structured data (Schema markup)
- Build topical authority (content clusters + internal linking)
- Include authoritative citations (+132% visibility)
Microsoft Copilot / Bing
- Ensure Bing indexing (required for citation)
- Optimize for Microsoft ecosystem (LinkedIn, GitHub mentions help)
- Page speed < 2 seconds
- Clear entity definitions
Claude AI
- Ensure Brave Search indexing (Claude uses Brave, not Google)
- High factual density (data-rich content preferred)
- Clear structural clarity (easy to extract)
Skill Dependencies
This skill works best with:
- twitter skill - Search SEO experts for latest tips
- reddit skill - Search r/SEO, r/bigseo for discussions
- WebSearch - Keyword research and competitor analysis
References
