copywriting▌

Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages. \n \n Guides you through gathering audience, product, and page-context information before writing, with optional integration of existing product marketing documentation \n Emphasizes specificity, customer language, and benefit-driven messaging over features, with a quick quality checklist to catch common weaknesses \n Provides page-type-specific frameworks (homepage, landing page, pricing, feature

YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER.

Guides short-form marketing copy—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For article body content (blog posts, guides, long-form), see article-content.

Expert conversion copywriting for marketing pages that clarifies value and drives action. \n \n Gathers audience, product, and context before writing to ensure copy speaks directly to customer pain points and motivations \n Applies core principles: clarity over cleverness, benefits over features, specificity over vagueness, and customer language over company jargon \n Provides structured copy organized by page type (homepage, landing page, pricing, feature, about) with section frameworks and CTA

Conversion-focused marketing copy that prioritizes clarity, specificity, and honest claims over hype. \n \n Enforces a mandatory four-phase workflow: context gathering, copy brief confirmation, principle-driven writing, and structured delivery with alternatives \n Requires explicit confirmation before writing any copy; blocks fabricated claims, statistics, testimonials, or unsubstantiated guarantees \n Delivers page copy organized by section (headline, subheadline, CTAs, body) with 2–3 tested al

If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md), read it before writing or editing. Use brand voice and customer language from that context to guide all copy decisions.