brand▌

Generate creative, memorable, and brandable names for companies, products, apps, and startups. Combines naming strategies with brandability scoring and domain availability checking.

Senior brand strategist delivering positioning, identity systems, messaging frameworks, and governance structures. \n \n Covers complete brand strategy workflow from competitive assessment through positioning development, identity system design, and brand architecture selection \n Includes positioning framework with target/category/benefit/proof-point structure, competitive positioning matrices, and visual positioning maps \n Provides brand identity system templates spanning visual (logo, color,

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

brand-identity

When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.

Create and use _brand.yml files for consistent branding across Shiny applications and Quarto documents.

Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.

Generate professional marketing copy in two versions: one using the optimal framework for the platform/use case, and one using an AI-selected alternative framework for comparison.

Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements brand-protection (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection.

Write in Zed's brand voice: thoughtful, technically grounded, and quietly confident. Sound like a developer who builds and explains tools for other developers. Write like the content on zed.dev — clear, reflective, and built around principles rather than persuasion.