Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionbrand-architectExecute the skills CLI command in your project's root directory to begin installation:
Fetches brand-architect from shipshitdev/library and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate brand-architect. Access via /brand-architect in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.
Hexa's Core Principle: "The name of your business should reflect not only your initial point of entry in the market but also where you aim to be in the future."
┌─────────────────────────────────────────┐
│ BRAND IDENTITY │
│ (Logo, Colors, Typography) │
├─────────────────────────────────────────┤
│ BRAND VOICE │
│ (Tone, Language, Personality) │
├─────────────────────────────────────────┤
│ BRAND POSITIONING │
│ (Who, What, Why Different) │
├─────────────────────────────────────────┤
│ BRAND NAME │
│ (The Foundation) │
└─────────────────────────────────────────┘
Build from bottom up: Name → Positioning → Voice → Identity.
| Approach | Example | Best For |
|---|---|---|
| Descriptive | Salesforce | Clear category |
| Evocative | Nike, Apple | Emotional resonance |
| Invented | Spotify | Unique, ownable |
| Founder | Bloomberg | Personal brand |
| Mashup | Clever, memorable |
Minimum score: 35/50
For [target customer]
who [problem/need],
[Product Name] is a [category]
that [primary benefit].
Unlike [primary alternative],
we [key differentiator].
| Dimension | Spectrum |
|---|---|
| Formal ↔ Casual | [Position] |
| Serious ↔ Playful | [Position] |
| Expert ↔ Approachable | [Position] |
brand-name-generator - Generate candidatescopywriter - Brand-consistent copystartup-icp-definer - Define audiencemicro-landing-builder - Brand-aligned pagesFor complete naming evaluation matrices, positioning maps, voice definition frameworks, visual identity guidelines, color psychology reference, and output templates, see: references/full-guide.md
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
We added brand-architect from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Useful defaults in brand-architect — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Solid pick for teams standardizing on skills: brand-architect is focused, and the summary matches what you get after install.
Registry listing for brand-architect matched our evaluation — installs cleanly and behaves as described in the markdown.
brand-architect has been reliable in day-to-day use. Documentation quality is above average for community skills.
brand-architect is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
brand-architect fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Keeps context tight: brand-architect is the kind of skill you can hand to a new teammate without a long onboarding doc.
Useful defaults in brand-architect — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added brand-architect from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
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