Social

Goal: posts people share because they say something, not posts that are only correct.

1. Learn the voice

Read the user's recent posts if they share them, or their site and bio. Note sentence length, how they open, words they use and never use. If you have nothing, write plain and direct, and ask for 3 sample posts next time.

2. Find the point

For each story, write the claim in one sentence and who would disagree with it. If no one would disagree ("AI is changing everything"), it is not a point yet. Find one:

• A named company's decision you think is right or wrong, and why.
• A number that contradicts the common belief.
• A practical result: what you can do now that you could not do last week.

Take sides on ideas, products, company decisions, and hype. Never on people, groups, or protected traits. No insults. No claims of wrongdoing you cannot source.

3. Write

Rules for both platforms:

• First line does the work. Name the subject (company, product, person, or number). Under about 15 words on X. On LinkedIn the hook must fit in the first ~140 characters, before "see more".
• One idea per post. One sentence per line. Concrete nouns and real numbers.
• Resolve it in the post. The reader gets the point without clicking.
• No link in the post. Links go in the first reply (X) or first comment (LinkedIn).
• Not salesy. No urgency, discounts, "link in bio", or hype words. Product mentions go in the first reply, only when relevant.
• Facts from sources. Every number and name comes from a source you read. Never invent a first-person story.
• End on a takeaway or a real question. Not "thoughts?" or "agree?".
• No slop. Run the slop check from ste100 (stock AI words, hype, "not X but Y" frames, em dash chains). Keep the user's voice; the STE sentence rules do not apply here.

X single post: up to 280 characters, 2 to 4 short blocks, no hashtags (one at most). X thread: only when the story needs 3 to 7 beats. Each post stands alone and adds one thing. The last post is the takeaway. LinkedIn: 120 to 250 words. A story or a sharp claim to open, short paragraphs, one lesson. Media (image or short video) helps.

Vary the shape across a day: a take, a number with context, a reaction to a demo, a lesson learned, a real question.

4. Score before you offer

Give each draft a score out of 100 and show the parts:

Do not offer drafts under 55. Zero drafts is a valid answer.

5. Hand off

For each draft: platform, the text, the first reply or comment (with links), the media to attach, and the score. Never post without the user's go-ahead.