Short

Goal: a viewer who swipes in stays to the end and gets one useful or surprising thing.

1. Pick the topic

A good topic has one clear payoff a non-expert gets at once. Check:

• Payoff: can you say what the viewer gets in one sentence without jargon? If the payoff needs the mechanism explained first, pick another topic.
• Something to show: a demo, a screen, a product, a chart. Talking about a thing nobody can see is weak.
• Timing: is it rising now? Is a similar Short doing well for others this week? Use other channels as topic signals only, never copy their words.

Good shapes: news (what changed and what it means, with numbers), a free tool (result first, then how), the future you can see (a real thing doing something new), a surprising founder or company move, a "why does AI ...?" question with one clear answer, a security story (what happened to whom).

2. Write

Title (3 options): benefit or surprise first, with the named product, company, or person. 4 to 9 words. No mechanism jargon. "This free tool cuts Claude Code token use by half", not "Context compression explained".

First frame: the thing itself, moving, with 3 to 6 words of on-screen text. No logo, no intro, no face-only frame with nothing to see.

Script:

• 0 to 2 s, hook: the most surprising fact or the result. Say it plainly.
• 2 to 10 s, stakes: why the viewer should care.
• Body: 3 to 5 beats, one idea each, each with a visual. Real numbers.
• End: the takeaway in one line, then a follow promise of what they will get ("I test one free AI tool every week"). No "smash that like button".
• Length: 30 to 90 seconds (tools and hands-on demos can run longer). About 150 words per minute.
• Short sentences. Words a 14-year-old knows. Explain one hard term at most, in six words.

Visuals: for each beat, what is on screen (screen recording, b-roll, the source's own video with credit, a simple text card).

On-screen text: large captions for every line; most people watch on mute.

3. Package

• Description: two lines on what the video shows, the source links, then a soft line about the creator's own offer only if it fits.
• Pinned comment: a question about the topic that viewers can answer, or the main link.
• Posting time: when the audience is active (check the channel analytics if the user shares them).

4. Rules

• Facts come from sources you read. Never invent a number, quote, or experience.
• Not salesy. Never make a Short that only promotes the creator's product.
• Offer the user the script and the three titles. They choose and record.