Built as a no-fluff execution skill for content strategy, positioning, and trust-building.
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AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionmarketing-content-strategyExecute the skills CLI command in your project's root directory to begin installation:
Fetches marketing-content-strategy from vasilyu1983/ai-agents-public and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate marketing-content-strategy. Access via /marketing-content-strategy in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
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Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
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Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
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Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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Built as a no-fluff execution skill for content strategy, positioning, and trust-building.
Structure: Core frameworks first. Fintech/sensitive data examples throughout. AI-specific automation in clearly labeled "Optional: AI / Automation" sections.
Modern Best Practices (Jan 2026):
Use this as the default response plan unless the user requests a specific artifact.
assets/ (not just advice).assets/positioning-canvas.md + references/positioning-framework.mdassets/messaging-matrix.md + references/message-hierarchy.mdassets/trust-signals-checklist.md + references/trust-building-playbook.mdassets/brand-connection-template.md + references/brand-architecture-guide.mdassets/content-pillar-plan.md + references/content-pillars.mdassets/editorial-calendar.md + references/content-ops-checklist.mdassets/content-brief.mdassets/content-roi-calculator.md + references/content-roi-attribution.mdContent discoverability shifting from websites to AI chat interfaces. Optimize for LLM retrieval, not just Google SERP.
Key shift: Success = citations + brand mentions in AI responses, not just traffic.
For full GEO implementation, see references/geo-optimization.md.
CONTENT STRATEGY QUESTION
|
+-> "How do I position my product?" -----> POSITIONING
| --> positioning-framework.md
|
+-> "How do I build trust?" --------------> TRUST-BUILDING
| --> trust-building-playbook.md
|
+-> "How do I connect sub-brand to -> BRAND ARCHITECTURE
| parent brand?" --> brand-architecture-guide.md
|
+-> "What should I say to whom?" ---------> MESSAGE HIERARCHY
| --> message-hierarchy.md
|
+-> "What content do I create?" ----------> CONTENT PILLARS
| --> content-pillar-plan.md
| --> content-pillars.md
|
+-> "Fintech/regulated industry?" --------> COMPLIANCE MESSAGING
| --> fintech-compliance-messaging.md
|
+-> "How do I prove content ROI?" --------> ROI ATTRIBUTION
| --> content-roi-attribution.md
| --> content-roi-calculator.md
|
+-> "Full content strategy" --------------> COMPREHENSIVE
--> Use all resources
Use the linked guides/templates for implementation details:
References (deep-dive guides): expert-mental-models.md | positioning-framework.md | trust-building-playbook.md | brand-architecture-guide.md | message-hierarchy.md | fintech-compliance-messaging.md | content-ops-checklist.md | geo-optimization.md | content-roi-attribution.md | ai-content-automation.md | trend-awareness-protocol.md | content-pillars.md | editorial-calendar-ops.md | content-distribution.md | content-repurposing.md | thought-leadership.md | video-content-strategy.md | content-governance.md | audience-research-for-content.md
Templates (copy-paste assets): positioning-canvas.md | trust-signals-checklist.md | brand-connection-template.md | messaging-matrix.md | content-pillar-plan.md | content-brief.md | editorial-calendar.md | content-strategy-brief.md | trust-brief.md | content-roi-calculator.md
Data: sources.json
| Need | Use Instead |
|---|---|
| Channel-specific tactics (posting, engagement) | marketing-social-media |
| SEO/technical optimization | marketing-seo-complete |
| Landing page conversion | marketing-leads-generation |
| AI search optimization (GEO deep-dive) | marketing-ai-search-optimization |
| Product roadmap communication | product-management |
This skill uses US/UK market defaults. For international marketing:
| Need | See Skill |
|---|---|
| Regional platforms (WeChat, LINE, Naver) | marketing-geo-localization |
| Cultural messaging adaptation | marketing-geo-localization |
| Regional compliance (GDPR, CASL, LGPD, PIPL) | marketing-geo-localization |
| Non-English content strategy | marketing-geo-localization |
Auto-triggers: When your query mentions a specific country, region, language, or compliance framework, both skills load automatically.
data/sources.json as the default web research shortlist when external validation is required.Core positioning and trust frameworks work without AI. For AI content automation, agentic workflows, C2PA provenance, and 2026 disclosure requirements, see references/ai-content-automation.md.
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
vasilyu1983/ai-agents-public
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JuliusBrussee/caveman
whyashthakker/agent-skills-marketing
JuliusBrussee/caveman
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marketing-content-strategy has been reliable in day-to-day use. Documentation quality is above average for community skills.
Solid pick for teams standardizing on skills: marketing-content-strategy is focused, and the summary matches what you get after install.
We added marketing-content-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
marketing-content-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added marketing-content-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
marketing-content-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Keeps context tight: marketing-content-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.
marketing-content-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
marketing-content-strategy has been reliable in day-to-day use. Documentation quality is above average for community skills.
Keeps context tight: marketing-content-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.
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