Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization". Do NOT use for accessibility (use web-accessibility), performance (use core-web-vitals), or comprehensive site audits covering multiple areas (use web-quality-audit).
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionseoExecute the skills CLI command in your project's root directory to begin installation:
Fetches seo from tech-leads-club/agent-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate seo. Access via /seo in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
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| name | seo |
| description | Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization". Do NOT use for accessibility (use web-accessibility), performance (use core-web-vitals), or comprehensive site audits covering multiple areas (use web-quality-audit). |
| license | MIT |
| metadata | author: web-quality-skills version: '1.0' |
Search engine optimization based on Lighthouse SEO audits and Google Search guidelines. Focus on technical SEO, on-page optimization, and structured data.
Search ranking factors (approximate influence):
| Factor | Influence | This Skill |
|---|---|---|
| Content quality & relevance | ~40% | Partial (structure) |
| Backlinks & authority | ~25% | ✗ |
| Technical SEO | ~15% | ✓ |
| Page experience (Core Web Vitals) | ~10% | See Core Web Vitals |
| On-page SEO | ~10% | ✓ |
robots.txt:
# /robots.txt
User-agent: *
Allow: /
# Block admin/private areas
Disallow: /admin/
Disallow: /api/
Disallow: /private/
# Don't block resources needed for rendering
# ❌ Disallow: /static/
Sitemap: https://example.com/sitemap.xml
Meta robots:
<!-- Default: indexable, followable -->
<meta name="robots" content="index, follow" />
<!-- Noindex specific pages -->
<meta name="robots" content="noindex, nofollow" />
<!-- Indexable but don't follow links -->
<meta name="robots" content="index, nofollow" />
<!-- Control snippets -->
<meta name="robots" content="max-snippet:150, max-image-preview:large" />
Canonical URLs:
<!-- Prevent duplicate content issues -->
<link rel="canonical" href="https://example.com/page" />
<!-- Self-referencing canonical (recommended) -->
<link rel="canonical" href="https://example.com/current-page" />
<!-- For paginated content -->
<link rel="canonical" href="https://example.com/products" />
<!-- Or use rel="prev" / rel="next" for explicit pagination -->
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://example.com/</loc>
<lastmod>2024-01-15</lastmod>
<changefreq>daily</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>https://example.com/products</loc>
<lastmod>2024-01-14</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
Sitemap best practices:
lastmod when content changes✅ Good URLs:
https://example.com/products/blue-widget
https://example.com/blog/how-to-use-widgets
❌ Poor URLs:
https://example.com/p?id=12345
https://example.com/products/item/category/subcategory/blue-widget-2024-sale-discount
URL guidelines:
<!-- Ensure all resources use HTTPS -->
<img src="https://example.com/image.jpg" />
<!-- Not: -->
<img src="http://example.com/image.jpg" />
Security headers for SEO trust signals:
Strict-Transport-Security: max-age=31536000; includeSubDomains
X-Content-Type-Options: nosniff
X-Frame-Options: DENY
<!-- ❌ Missing or generic -->
<title>Page</title>
<title>Home</title>
<!-- ✅ Descriptive with primary keyword -->
<title>Blue Widgets for Sale | Premium Quality | Example Store</title>
Title tag guidelines:
<!-- ❌ Missing or duplicate -->
<meta name="description" content="" />
<!-- ✅ Compelling and unique -->
<meta
name="description"
content="Shop premium blue widgets with free shipping. 30-day returns. Rated 4.9/5 by 10,000+ customers. Order today and save 20%."
/>
Meta description guidelines:
<!-- ❌ Poor structure -->
<h2>Welcome to Our Store</h2>
<h4>Products</h4>
<h1>Contact Us</h1>
<!-- ✅ Proper hierarchy -->
<h1>Blue Widgets - Premium Quality</h1>
<h2>Product Features</h2>
<h3>Durability</h3>
<h3>Design</h3>
<h2>Customer Reviews</h2>
<h2>Pricing</h2>
Heading guidelines:
<h1> per page (the main topic)<!-- ❌ Poor image SEO -->
<img src="IMG_12345.jpg" />
<!-- ✅ Optimized image -->
<img
src="blue-widget-product-photo.webp"
alt="Blue widget with chrome finish, side view showing control panel"
width="800"
height="600"
loading="lazy"
/>
Image guidelines:
<!-- ❌ Non-descriptive -->
<a href="/products">Click here</a>
<a href="/widgets">Read more</a>
<!-- ✅ Descriptive anchor text -->
<a href="/products/blue-widgets">Browse our blue widget collection</a>
<a href="/guides/widget-maintenance">Learn how to maintain your widgets</a>
Linking guidelines:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Company",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"sameAs": ["https://twitter.com/example", "https://linkedin.com/company/example"],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-123-4567",
"contactType": "customer service"
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to Choose the Right Widget",
"description": "Complete guide to selecting widgets for your needs.",
"image": "https://example.com/article-image.jpg",
"author": {
"@type": "Person",
"name": "Jane Smith",
"url": "https://example.com/authors/jane-smith"
},
"publisher": {
"@type": "Organization",
"name": "Example Blog",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
},
"datePublished": "2024-01-15",
"dateModified": "2024-01-20"
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Blue Widget Pro",
"image": "https://example.com/blue-widget.jpg",
"description": "Premium blue widget with advanced features.",
"brand": {
"@type": "Brand",
"name": "WidgetCo"
},
"offers": {
"@type": "Offer",
"price": "49.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/products/blue-widget"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "1250"
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What colors are available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our widgets come in blue, red, and green."
}
},
{
"@type": "Question",
"name": "What is the warranty?",
"acceptedAnswer": {
"@type": "Answer",
"text": "All widgets include a 2-year warranty."
}
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://example.com/products"
},
{
"@type": "ListItem",
"position": 3,
"name": "Blue Widgets",
"item": "https://example.com/products/blue-widgets"
}
]
}
</script>
Test structured data at:
<!-- ❌ Not mobile-friendly -->
<meta name="viewport" content="width=1024" />
<!-- ✅ Responsive viewport -->
<meta name="viewport" content="width=device-width, initial-scale=1" />
/* ❌ Too small for mobile */
.small-link {
padding: 4px;
font-size: 12px;
}
/* ✅ Adequate tap target */
.mobile-friendly-link {
padding: 12px;
font-size: 16px;
min-height: 48px;
min-width: 48px;
}
/* ❌ Too small on mobile */
body {
font-size: 10px;
}
/* ✅ Readable without zooming */
body {
font-size: 16px;
line-height: 1.5;
}
<!-- For multi-language sites -->
<link rel="alternate" hreflang="en" href="https://example.com/page" />
<link rel="alternate" hreflang="es" href="https://example.com/es/page" />
<link rel="alternate" hreflang="fr" href="https://example.com/fr/page" />
<link rel="alternate" hreflang="x-default" href="https://example.com/page" />
<html lang="en">
<!-- or -->
<html lang="es-MX"></html>
</html>
noindex on important pages<h1> per page| Tool | Use |
|---|---|
| Google Search Console | Monitor indexing, fix issues |
| Google PageSpeed Insights | Performance + Core Web Vitals |
| Rich Results Test | Validate structured data |
| Lighthouse | Full SEO audit |
| Screaming Frog | Crawl analysis |
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
tech-leads-club/agent-skills
tech-leads-club/agent-skills
tech-leads-club/agent-skills
tech-leads-club/agent-skills
tech-leads-club/agent-skills
tech-leads-club/agent-skills
Keeps context tight: seo is the kind of skill you can hand to a new teammate without a long onboarding doc.
We added seo from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
I recommend seo for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Keeps context tight: seo is the kind of skill you can hand to a new teammate without a long onboarding doc.
seo fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
seo has been reliable in day-to-day use. Documentation quality is above average for community skills.
seo has been reliable in day-to-day use. Documentation quality is above average for community skills.
seo reduced setup friction for our internal harness; good balance of opinion and flexibility.
Registry listing for seo matched our evaluation — installs cleanly and behaves as described in the markdown.
seo fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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