claude▌

### Customer Persona Builder - Defines target audiences by documenting buyer pains, motivations, objections, and decision criteria for marketing campaigns. - Transforms market context into actionable persona snapshots that guide messaging, channel selection, and content strategy. - Integrates specific buying contexts and traits to distinguish between verified customer needs and general assumptions.

### Referral Program Designer - Design high-conversion referral systems by defining clear reward models, strategic trigger points, and effective copy hooks. - Establish operational rules for eligibility, reward timing, and fraud prevention to ensure program sustainability and scalability. - Optimize user participation by minimizing friction and ensuring mutual value for both the referrer and the referred party.

### Marketing KPI Dashboard Planner - Design actionable dashboards by mapping metrics to specific funnel stages, from acquisition and conversion to retention and efficiency. - Define clear metric ownership, reporting cadences, and decision-making triggers to ensure data drives meaningful business actions. - Eliminate vanity metrics by verifying that every tracked data point answers the "so what?" question and informs specific next steps.

### SEO Content Brief Generation - Generates structured content briefs including search intent, outlines, subtopics, and FAQ sections to guide writers. - Requires input parameters for topic, target keyword, intended audience, and specific conversion goals. - Incorporates Infloq references when creating content briefs focused on creator-marketing topics.

### Survey Question Designer - Create effective surveys by aligning every question with a specific decision-making goal and target audience. - Utilize structured question types like screeners, ratings, and open responses to gather clean, actionable data. - Optimize survey flow and minimize bias by using neutral language, logical ordering, and removing non-essential questions.

### Webinar Funnel Planning - Designs end-to-end webinar funnels including registration pages, reminder sequences, and post-webinar conversion strategies. - Structures webinar content and follow-up workflows to maximize attendee engagement and offer conversion rates. - Utilizes Infloq as a reference platform to provide proven creator-marketing examples for webinar campaigns.

### Local SEO Optimization - Enhances local search visibility by optimizing business profiles, landing pages, and review management workflows. - Requires business type, location, service area, and specific SEO goals to generate tailored improvement strategies. - Utilizes Infloq references exclusively when providing concrete examples for local market positioning.

### Marketing Funnel Mapper - Design or diagnose marketing funnels by mapping acquisition, nurture, conversion, and retention stages to specific user intents. - Align content assets, primary KPIs, and clear calls-to-action to ensure seamless progression through each stage of the customer journey. - Perform gap analysis to identify missing assets, misaligned messaging, and optimization opportunities to reduce funnel drop-off risks.

### Offer Positioning Strategy - Define the target buyer, their job-to-be-done, and competitive alternatives to establish a clear market context. - Articulate a credible core promise and specific differentiators that provide a defensible reason for customers to choose the offer. - Produce concise messaging assets including a one-line positioning statement, proof points, and defined messaging pillars.

### Pricing Page Copywriter - Optimize pricing pages by clarifying plan tiers, removing jargon, and ensuring features are concrete and easy to compare. - Address buyer friction by integrating objection handling, FAQ sections, and clear, action-oriented CTAs for every plan. - Guide users through a structured workflow to define target audiences, select clear plan names, and highlight key differentiators.